Growth, Pro tability, and New Opportunities for LED Lighting in a ...

PROGRAMME
Day 1 - Tuesday 18, September
15:30 – 17:00 | OPENING KEyNOTE SESSION
15:30 – 16:00 | LED Lighting Evolution and Global Market Opportunities
Vrinda Bhandarkar, Director of Research, LED Lighting, Strategies Unlimited, USA
Vrinda Bhandarkar joined Strategies Unlimited in 2006 to track the emerging LED lighting markets. Since
then, she has written authoritative industry reports on HB LEDs in Lighting, LED Lighting Luminaires/Fixtures
and LED Replacement Lamps, LED Outdoor Area and Street Lighting, and LED Driver ICs.
In addition to writing reports, Vrinda is a valued participant in custom research projects for major players
in the LED lighting industry. She is a respected authority in the LED Industry and has presented the results
of her research in the LED industry at many events, including the DOE Solid State Lighting Workshops
on Market Transformation and Manufacturing; conferences organized by SEMI, Semicon West, SID and
EETimes; LEDs Magazine Webcast on “Opportunities and Challenges for LED Lighting Fixture Market in
2009”; and the U.s. National Research Council. She has authored several articles that have appeared in LED
industry magazines.
16:00 – 16:30 | The Global Lighting Industry – Tradition, Transition, Transformation
Christrian Schraft, Senior Vice President - Head of Corporate Strategy & Marketing, Osram, Germany
Responsibilities Senior Vice President Corporate Strategy and Corporate Marketing Responsible for
developing and leading OSRAM’s strategy, M&A, brand management, advertising, internet strategy and
sales processes Current challenges: shape the transition of the Lighting Industry Member of the Advisory
Board European Lamp Companies Federation - ELC Professional experience SVP & CEO Consumer Lighting,
OSRAM (Halogen, Incandescent, Compact Fluorescent and LED Lamps; Consumer Luminaires), 2008 - 2011
SVP & CEO Ballasts & Luminaires, OSRAM, 2005 - 2008 VP & GM Halogen Lamps, OSRAM, 2002 - 2005 Senior
Director & GM Flat Lamps, OSRAM, 2000 - 2004 Senior Director Strategy and Business Development, OSRAM,
1999 – 2000 Laser Scientist McKinsey Associate Education MBA, Henley Management College, 1999 Physics,
University of Bayreuth, Diplom, 1994 Physics, Université Paris VII Denis Diderot, Maîtrise, 1992
16:30 – 17:30 | The Outlook for LED Lighting: challenges and Opportunities
Guido van Tartwijk, General Manager Category LED Systems, Philips Lighting, The Netherlands
Guido van Tartwijk (MSc in Applied Physics (Eindhoven), PhD in Theoretical Physics (Amsterdam)) worked in
the field of semiconductor optoelectronics from 1994 through 2002 in Product & Process Development, with
Philips, JDS Uniphase, and with several start-up companies in USA and The Netherlands, and co-founded
GenOA Netherlands. Since 2003 he has been with Philips Lighting focusing on LED Lighting, and founded
its LED Lighting development center in Shanghai in 2005, now one of Philips’ global “LED” hubs. He was
responsible for the world-wide Marketing of Philips LED Retrofit Lamps from 2008 through 2011, growing that
category from inception to the first 60W LED replacement bulb, and after a Sales Management role at Philips
Lumileds, is currently General Manager of Philips Lighting LED SystemsEuropean Lamp Companies Federation
- ELC Professional experience SVP & CEO Consumer Lighting, OSRAM (Halogen, Incandescent, Compact
Fluorescent and LED Lamps; Consumer Luminaires), 2008 - 2011 SVP & CEO Ballasts & Luminaires, OSRAM,
2005 - 2008 VP & GM Halogen Lamps, OSRAM, 2002 - 2005 Senior Director & GM Flat Lamps, OSRAM, 2000 - 2
Co-Authors:
Edwin Duijnisveld, Regional & Marketing Manager EMEA, Philips Lighting, The Netherlands
Frank van Lookeren, General Manager Market OEM LS&E EMEA, Philips Lighting, The Netherlands
Annetta Kelso, Segment Marketing Manager O&I, Philips Lighting, The Netherlands
17:00 – 19:00 | Welcome Reception
10 WWW.SILEUROPE.COM