PROGRAMME Day 1 - Tuesday 18, September 15:30 – 17:00 | OPENING KEyNOTE SESSION 15:30 – 16:00 | <strong>LED</strong> <strong>Light<strong>in</strong>g</strong> Evolution <strong>and</strong> Global Market <strong>Opportunities</strong> Vr<strong>in</strong>da Bh<strong>and</strong>arkar, Director of Research, <strong>LED</strong> <strong>Light<strong>in</strong>g</strong>, Strategies Unlimited, USA Vr<strong>in</strong>da Bh<strong>and</strong>arkar jo<strong>in</strong>ed Strategies Unlimited <strong>in</strong> 2006 to track the emerg<strong>in</strong>g <strong>LED</strong> light<strong>in</strong>g markets. S<strong>in</strong>ce then, she has written authoritative <strong>in</strong>dustry reports on HB <strong>LED</strong>s <strong>in</strong> <strong>Light<strong>in</strong>g</strong>, <strong>LED</strong> <strong>Light<strong>in</strong>g</strong> Lum<strong>in</strong>aires/Fixtures <strong>and</strong> <strong>LED</strong> Replacement Lamps, <strong>LED</strong> Outdoor Area <strong>and</strong> Street <strong>Light<strong>in</strong>g</strong>, <strong>and</strong> <strong>LED</strong> Driver ICs. In addition to writ<strong>in</strong>g reports, Vr<strong>in</strong>da is a valued participant <strong>in</strong> custom research projects <strong>for</strong> major players <strong>in</strong> the <strong>LED</strong> light<strong>in</strong>g <strong>in</strong>dustry. She is a respected authority <strong>in</strong> the <strong>LED</strong> Industry <strong>and</strong> has presented the results of her research <strong>in</strong> the <strong>LED</strong> <strong>in</strong>dustry at many events, <strong>in</strong>clud<strong>in</strong>g the DOE Solid State <strong>Light<strong>in</strong>g</strong> Workshops on Market Trans<strong>for</strong>mation <strong>and</strong> Manufactur<strong>in</strong>g; conferences organized by SEMI, Semicon West, SID <strong>and</strong> EETimes; <strong>LED</strong>s Magaz<strong>in</strong>e Webcast on “<strong>Opportunities</strong> <strong>and</strong> Challenges <strong>for</strong> <strong>LED</strong> <strong>Light<strong>in</strong>g</strong> Fixture Market <strong>in</strong> 2009”; <strong>and</strong> the U.s. National Research Council. She has authored several articles that have appeared <strong>in</strong> <strong>LED</strong> <strong>in</strong>dustry magaz<strong>in</strong>es. 16:00 – 16:30 | The Global <strong>Light<strong>in</strong>g</strong> Industry – Tradition, Transition, Trans<strong>for</strong>mation Christrian Schraft, Senior Vice President - Head of Corporate Strategy & Market<strong>in</strong>g, Osram, Germany Responsibilities Senior Vice President Corporate Strategy <strong>and</strong> Corporate Market<strong>in</strong>g Responsible <strong>for</strong> develop<strong>in</strong>g <strong>and</strong> lead<strong>in</strong>g OSRAM’s strategy, M&A, br<strong>and</strong> management, advertis<strong>in</strong>g, <strong>in</strong>ternet strategy <strong>and</strong> sales processes Current challenges: shape the transition of the <strong>Light<strong>in</strong>g</strong> Industry Member of the Advisory Board European Lamp Companies Federation - ELC <strong>Pro</strong>fessional experience SVP & CEO Consumer <strong>Light<strong>in</strong>g</strong>, OSRAM (Halogen, Inc<strong>and</strong>escent, Compact Fluorescent <strong>and</strong> <strong>LED</strong> Lamps; Consumer Lum<strong>in</strong>aires), 2008 - 2011 SVP & CEO Ballasts & Lum<strong>in</strong>aires, OSRAM, 2005 - 2008 VP & GM Halogen Lamps, OSRAM, 2002 - 2005 Senior Director & GM Flat Lamps, OSRAM, 2000 - 2004 Senior Director Strategy <strong>and</strong> Bus<strong>in</strong>ess Development, OSRAM, 1999 – 2000 Laser Scientist McK<strong>in</strong>sey Associate Education MBA, Henley Management College, 1999 Physics, University of Bayreuth, Diplom, 1994 Physics, Université Paris VII Denis Diderot, Maîtrise, 1992 16:30 – 17:30 | The Outlook <strong>for</strong> <strong>LED</strong> <strong>Light<strong>in</strong>g</strong>: challenges <strong>and</strong> <strong>Opportunities</strong> Guido van Tartwijk, General Manager Category <strong>LED</strong> Systems, Philips <strong>Light<strong>in</strong>g</strong>, The Netherl<strong>and</strong>s Guido van Tartwijk (MSc <strong>in</strong> Applied Physics (E<strong>in</strong>dhoven), PhD <strong>in</strong> Theoretical Physics (Amsterdam)) worked <strong>in</strong> the field of semiconductor optoelectronics from 1994 through 2002 <strong>in</strong> <strong>Pro</strong>duct & <strong>Pro</strong>cess Development, with Philips, JDS Uniphase, <strong>and</strong> with several start-up companies <strong>in</strong> USA <strong>and</strong> The Netherl<strong>and</strong>s, <strong>and</strong> co-founded GenOA Netherl<strong>and</strong>s. S<strong>in</strong>ce 2003 he has been with Philips <strong>Light<strong>in</strong>g</strong> focus<strong>in</strong>g on <strong>LED</strong> <strong>Light<strong>in</strong>g</strong>, <strong>and</strong> founded its <strong>LED</strong> <strong>Light<strong>in</strong>g</strong> development center <strong>in</strong> Shanghai <strong>in</strong> 2005, now one of Philips’ global “<strong>LED</strong>” hubs. He was responsible <strong>for</strong> the world-wide Market<strong>in</strong>g of Philips <strong>LED</strong> Retrofit Lamps from 2008 through 2011, grow<strong>in</strong>g that category from <strong>in</strong>ception to the first 60W <strong>LED</strong> replacement bulb, <strong>and</strong> after a Sales Management role at Philips Lumileds, is currently General Manager of Philips <strong>Light<strong>in</strong>g</strong> <strong>LED</strong> SystemsEuropean Lamp Companies Federation - ELC <strong>Pro</strong>fessional experience SVP & CEO Consumer <strong>Light<strong>in</strong>g</strong>, OSRAM (Halogen, Inc<strong>and</strong>escent, Compact Fluorescent <strong>and</strong> <strong>LED</strong> Lamps; Consumer Lum<strong>in</strong>aires), 2008 - 2011 SVP & CEO Ballasts & Lum<strong>in</strong>aires, OSRAM, 2005 - 2008 VP & GM Halogen Lamps, OSRAM, 2002 - 2005 Senior Director & GM Flat Lamps, OSRAM, 2000 - 2 Co-Authors: Edw<strong>in</strong> Duijnisveld, Regional & Market<strong>in</strong>g Manager EMEA, Philips <strong>Light<strong>in</strong>g</strong>, The Netherl<strong>and</strong>s Frank van Lookeren, General Manager Market OEM LS&E EMEA, Philips <strong>Light<strong>in</strong>g</strong>, The Netherl<strong>and</strong>s Annetta Kelso, Segment Market<strong>in</strong>g Manager O&I, Philips <strong>Light<strong>in</strong>g</strong>, The Netherl<strong>and</strong>s 17:00 – 19:00 | Welcome Reception 10 WWW.SILEUROPE.COM
PROGRAMME Day 2 - Wednesday 19, September 08:30 – 10:30 | PLENARy SESSION 08:30 – 09:00 | The Globalization of <strong>Light<strong>in</strong>g</strong> <strong>and</strong> SSL Jan Denneman, Chariman, Global <strong>Light<strong>in</strong>g</strong> Association 09:00 – 09:30 | Samsung’s Perspective on the <strong>LED</strong> <strong>Light<strong>in</strong>g</strong> Market Jaap Schlejen, Executive Vice President, Sales & Market<strong>in</strong>g <strong>LED</strong> <strong>Light<strong>in</strong>g</strong>, Samsung, Germany Be<strong>for</strong>e jo<strong>in</strong><strong>in</strong>g Samsung Electronics <strong>LED</strong> <strong>in</strong> October 2011 as EVP sales <strong>and</strong> market<strong>in</strong>g <strong>LED</strong> light<strong>in</strong>g, J. Schlejen has worked <strong>for</strong> 24 years <strong>in</strong> Philips <strong>Light<strong>in</strong>g</strong> (Lamps <strong>and</strong> Lum<strong>in</strong>aires). He has worked <strong>in</strong> senior <strong>in</strong>novation positions (CMO & CTO) <strong>in</strong> R&D <strong>and</strong> sales & market<strong>in</strong>g (USA, Europe <strong>and</strong> Asia), the past 10 years focus<strong>in</strong>g on <strong>LED</strong>. He holds a PhD <strong>in</strong> Physics from the Royal Leiden University <strong>and</strong> throughout his career, has been schooled <strong>in</strong> market<strong>in</strong>g (oa at Kellogg School of management, NW University). 09:30 – 10:00 | <strong>Light<strong>in</strong>g</strong> Designer’s View of <strong>LED</strong> <strong>Light<strong>in</strong>g</strong> Alan Mitchell, Manag<strong>in</strong>g Director, Neolight, UK 10:00 – 10:30 | An American Venture capitalist’s View of the SSL Start-up Scene <strong>in</strong> Europe Paul Thurk, Manag<strong>in</strong>g Director, Arch Venture Partners Europe, Irel<strong>and</strong> 10:30 – 11:00 | Delegate coffee Break STRATEGIES IN LIGHT EUROPE | 2012 11
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