Buyer’s

Your Business In Safe Hands
Specialized Security is a leading provider of security, stewarding and
crowd management and consultancy services, providing high quality
tailored solutions to a diverse market including venue, exhibitions,
conferences, events, agricultural, community, sporting and live music events.
The senior management team individually have more
than 25 years experience working within the security,
stewarding and crowd management industry,
providing a complete range of services including
consultancy and on-site crowd management at
resource intensive events.
The company has earned an enviable reputation
through its service delivery at numerous events
throughout the United Kingdom and Ireland, thus
becoming a trusted provider to many promoters,
festivals, events, one-off concerts and local
authorities.
With the knowledge that the company’s reputation
relies mainly on the quality and professionalism of
the people the company recruits and employs, the
company adheres to a strict recruitment process
and provides a progressive working environment and
nationally recognised industry training tailored to suit
the needs of our customers.
The company continually strives to evolve its
solutions, developing robust and professional
procedures to ensure the delivery of safe, secure
and enjoyable events, and promotes them as best
practice standards within the industry.
The company was contacted and asked to review
the crowd management operation at the Party at
the Palace event as customer feedback relating to
security and crowd management was very negative.
Party at the Palace is a 2 day event with a
10,000 capacity, a main stage, VIP area, bars,
and concessions.
The company’s unique approach to crowd
management convinced the promoters to change
suppliers. We had to convince both local authority
and police who were now very sceptical on security
providers. Throughout the planning process we set
about suggesting ways to improve processes and
site layout to enhance the customer experience
through reduction of queues, better crowd dynamics
etc, whilst keeping in mind that we had to be cost
effective to match the budget constraints of the
event. This level of expertise seemed to convince the
police that we were competent and capable but they
were still reserved and would only slightly reduce the
police presence at the event.
The event itself went extremely well with us
providing the high level of customer service that we
promised. The event required very little interaction
from the police.
Post event the client carried out a survey with
Security and Crowd Management scoring 4.47
out of 5 a score that reiterated other positive
feedback they had received. Also the police and
local authority were extremely happy, so much so
that they will consider making next year’s event
Police free – making the client very happy due to
the high police costs.
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