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Buzz vs Usage Apparently there are many buzzwords also among Czech marketing professionals. <strong>CONTENT</strong> MARKETING is still in many cases just buzzword, but it is on the rise in last 3 years in a row not just in terms of „talk about“ but also „to be more in use“. Data-driven marketing via smart tools or innovative technology seems to be ignored or very slowly adapted. Few of major trends of this conference (TECHNOLOGY FOR MARKETING 2016) are still in the area of „talk about“: - BIG DATA (major rise in 2016) - SOCIAL CRM - REAL-TIME-BIDDING / PROGRAMMATIC MEDIA BUYING - MARKETING AUTOMATION Source: Idealisti.eu research Trends in Czech Marketing for 2016
Industry + Media + Customer behavior change in extreme pace Media consumption is changing rapidly. Media houses and owners is changing rapidly (Hi, Andrej!) Consumers are bombarded by various ads and content like never before (creating tons of youtube crap). Consumers have powers - with new media - like never before (haters gonna hate). Decisions to consider or to buy product of our competitors is close as a random click (Alibaba is here). Pic source: The Marketoonist.com
Page 1 and 2: CONTENT MARKETING strategically app
Page 3 and 4: 01 Introduction
Page 5 and 6: Is Content Marketing Hype? Does any
Page 7 and 8: Start to blog? In 2015/2016? Too la
Page 9 and 10: VISIBILITY CONTENT SOCIAL DIGITAL T
Page 11: Content is a hot currency MAFRA acq
Page 15 and 16: Customers face explosion of content
Page 17 and 18: 4,75 billion items shared on Facebo
Page 19 and 20: You are competing with him
Page 21 and 22: …These Pew Die Pie: The YouTube s
Page 23 and 24: …AND THEM! Celebrities aren’t e
Page 25 and 26: FOR MY FINITE ATTENTION SPAN (OF RE
Page 27 and 28: 03 Marketer reality
Page 29 and 30: Viewing distribution of branded You
Page 31 and 32: Many Challanges There are too many
Page 33 and 34: 04 Its not about tools, Goals matte
Page 35 and 36: Translate Objectives Into KPIs Conn
Page 37 and 38: TOOLS TALENT Content Engagement Str
Page 39 and 40: Pretesting Source Pic: RealEyes das
Page 41 and 42: Ongoing / Real-Time Content Optimiz
Page 43 and 44: Scene Its LIFE Unseen TV Ad! - Japa
Page 45 and 46: #takeITeasy YouTube case: https://y
Page 47 and 48: #bodovačka KEY OUTCOMES 10 UNIQUE
Page 49 and 50: 06 MediaCom Beyond Advertising cred
Page 51 and 52: 500+ staff 42 markets 4 regional hu
Page 53 and 54: Content Strategy ____ Content Creat
Page 55 and 56: Our formula how we generate value f
Page 57 and 58: 2) CONTENT CREATION A strategic con
Page 59 and 60: 3) CONTENT DISTRIBUTION Content mus

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