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One Blog ¼ Copywriter time Simple & relevant content Seeding without paid support 3,00 % revenue share
VISIBILITY <strong>CONTENT</strong> SOCIAL DIGITAL The world of branded content is maturing PEAK OF INFLATED EXPECTATIONS TROUGH OF DISILLUSIONMENT SLOPE OF ENLIGHTENMENT PLATEAU OF PRODUCTIVITY TECHNOLOGY TRIGGER MATURITY Source: Gartner – Hype Cycle
Page 1 and 2: CONTENT MARKETING strategically app
Page 3 and 4: 01 Introduction
Page 5 and 6: Is Content Marketing Hype? Does any
Page 7: Start to blog? In 2015/2016? Too la
Page 11 and 12: Content is a hot currency MAFRA acq
Page 13 and 14: Industry + Media + Customer behavio
Page 15 and 16: Customers face explosion of content
Page 17 and 18: 4,75 billion items shared on Facebo
Page 19 and 20: You are competing with him
Page 21 and 22: …These Pew Die Pie: The YouTube s
Page 23 and 24: …AND THEM! Celebrities aren’t e
Page 25 and 26: FOR MY FINITE ATTENTION SPAN (OF RE
Page 27 and 28: 03 Marketer reality
Page 29 and 30: Viewing distribution of branded You
Page 31 and 32: Many Challanges There are too many
Page 33 and 34: 04 Its not about tools, Goals matte
Page 35 and 36: Translate Objectives Into KPIs Conn
Page 37 and 38: TOOLS TALENT Content Engagement Str
Page 39 and 40: Pretesting Source Pic: RealEyes das
Page 41 and 42: Ongoing / Real-Time Content Optimiz
Page 43 and 44: Scene Its LIFE Unseen TV Ad! - Japa
Page 45 and 46: #takeITeasy YouTube case: https://y
Page 47 and 48: #bodovačka KEY OUTCOMES 10 UNIQUE
Page 49 and 50: 06 MediaCom Beyond Advertising cred
Page 51 and 52: 500+ staff 42 markets 4 regional hu
Page 53 and 54: Content Strategy ____ Content Creat
Page 55 and 56: Our formula how we generate value f
Page 57 and 58: 2) CONTENT CREATION A strategic con
Page 59 and 60:
3) CONTENT DISTRIBUTION Content mus
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