CTM BOOKLET A5 FINAL
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BRAND PROPOSITION<br />
part of the<br />
We give our customers every reason to choose us over anyone else.<br />
Drive brand fame and<br />
affection<br />
Rewards<br />
Our service will meet<br />
consumers’ needs<br />
A brand with the best prices<br />
We deliver entertaining<br />
and exciting advertising<br />
that makes our customers<br />
want to engage with us.<br />
Thanking our customers<br />
for switching a product<br />
using our service will<br />
encourage consumers to<br />
take action.<br />
We are helpful and<br />
transparent with our service<br />
so that our customers can<br />
make the right household<br />
finance decisions.<br />
We work hard to get our<br />
customers the right product<br />
at the most competitive<br />
price.<br />
How we will win... 17
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