ADA Cosmetics to distribute AVEDA products

AVEDA
Aveda, The Art and Science of Pure Flower and Plant Essences, was founded 1978 and
produces highly effective plant-based articles that are beneficial not only to staff members using
them in the salon and spa, but also to their guests and to Mother Nature. The company offers an
extensive product range of hair, skin and body care, coloration, makeup, lifestyle items and the
inimitable Pure-Fume aromas – a holistic care concept from head to toe. Aveda products are
available in 7,000 salons, spas and ‘environmental lifestyle stores’ in 30 countries. Aveda also has
been represented in Germany, Italy and New Zealand since 1994. Estée Lauder acquired Aveda in
1997 – a company that distinguishes itself through a strong environmental awareness and that
introduced a comprehensive eco-protection plan very early on. It was one of the first cosmetic
manufacturers, for instance, to use recyclable packaging materials. As another first, the cosmetics
producer began using exclusively wind energy to drive its production. The purchase of wind energy
allows Aveda to cover 100 percent of its power usage in its main manufacturing plant in Minnesota.
It has been ISO certified (140001 - environmental).
ADA Cosmetics International
ADA Cosmetics was founded in 1979 in Kehl, Germany. The company is Europe´s leading
manufacturer of hotel cosmetics and is known as a pioneer in the manufacturing of personal care
products designed according to the individual requests of the hotel industry. The company’s
portfolio comprises a broad variety of cosmetic collections that include classic, ecologically-oriented
as well as wellness-oriented product lines. The program is supplemented by international designer
trademarks like Chopard and Bogner as well as numerous accessories. Development as well as
manufacturing are set up for environmentally compatible production and ecological operation. With
its own international distribution network and more than 50 distribution and logistic partners, ADA
serves more than 15,000 customers, mainly 3- to 5-star hotels, worldwide. In 2010, the turnover of
ADA Cosmetics International amounted to 42 million Euro. The CEO of ADA is Mr. Wilhelm B.
Könning.