ADA Cosmetics to distribute AVEDA products

ADA Cosmetics to Distribute AVEDA Products
As of September 1, 2011, ADA Cosmetics will take over the distribution of Aveda body
care products in Europe, Australia and several Asian countries. The US brand stands to
benefit from ADA’s strong sales network.
Kehl, August 2011 – As of September 1, 2011, ADA Cosmetics International (ADA) is
taking over the distribution of Aveda body care products in the hotel business. The US
manufacturer of natural and organic beauty products is one of the leading companies in
the market. Since 1997 it has belonged to the Estée Lauder Companies GmbH.
ADA will distribute Aveda’s body care lines in Europe, Australia and also in Hong Kong,
Singapore and Japan. The new partner’s product range includes a multitude of high-end,
flower and plant-based skin and body care items for the hotel bathroom, hotel spa and
beauty salon. ADA plans to consolidate the stocking of the Aveda merchandise quickly
and to establish warehousing in the distribution centers of Kehl, Germany and Hong Kong.
This will ensure a prompt delivery of orders at any time.
As a leading manufacturer of hotel cosmetics in its own right, ADA enjoys long-standing
contacts in the hotel sector, has a well run sales organization and comprehensive
customer service worldwide. Aveda plans to make good use of these advantages. “This
cooperation ensures that our marketing and sales efforts can continue on a professional
and high performance level in the hotel business”, states Beate Fastrich, CEO of Estée
Lauder Companies GmbH.
The license agreement was strongly favored by Marietta Corporate, one of the largest US
hotel cosmetics producers with whom ADA and Aveda maintain a strategic alliance. With
this consolidated strength, these companies focus on globally active hotel groups as
target clients. Wilhelm Könning, CEO of the ADA Group, emphasizes that Aveda’s
products perfectly complement ADA's own offerings. The body care series all are purely
plant-based. For years, Aveda has pursued a strict, eco-friendly manufacturing policy and
has used only wind energy for its production in the past five years. “This company’s
uncompromising and environmentally conscious approach matches our own values and
product philosophy very well. Now our selection of ‘green’ lines has become larger. Our
clients will really appreciate that”, says Könning.
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AVEDA
Aveda, The Art and Science of Pure Flower and Plant Essences, was founded 1978 and
produces highly effective plant-based articles that are beneficial not only to staff members using
them in the salon and spa, but also to their guests and to Mother Nature. The company offers an
extensive product range of hair, skin and body care, coloration, makeup, lifestyle items and the
inimitable Pure-Fume aromas – a holistic care concept from head to toe. Aveda products are
available in 7,000 salons, spas and ‘environmental lifestyle stores’ in 30 countries. Aveda also has
been represented in Germany, Italy and New Zealand since 1994. Estée Lauder acquired Aveda in
1997 – a company that distinguishes itself through a strong environmental awareness and that
introduced a comprehensive eco-protection plan very early on. It was one of the first cosmetic
manufacturers, for instance, to use recyclable packaging materials. As another first, the cosmetics
producer began using exclusively wind energy to drive its production. The purchase of wind energy
allows Aveda to cover 100 percent of its power usage in its main manufacturing plant in Minnesota.
It has been ISO certified (140001 - environmental).
ADA Cosmetics International
ADA Cosmetics was founded in 1979 in Kehl, Germany. The company is Europe´s leading
manufacturer of hotel cosmetics and is known as a pioneer in the manufacturing of personal care
products designed according to the individual requests of the hotel industry. The company’s
portfolio comprises a broad variety of cosmetic collections that include classic, ecologically-oriented
as well as wellness-oriented product lines. The program is supplemented by international designer
trademarks like Chopard and Bogner as well as numerous accessories. Development as well as
manufacturing are set up for environmentally compatible production and ecological operation. With
its own international distribution network and more than 50 distribution and logistic partners, ADA
serves more than 15,000 customers, mainly 3- to 5-star hotels, worldwide. In 2010, the turnover of
ADA Cosmetics International amounted to 42 million Euro. The CEO of ADA is Mr. Wilhelm B.
Könning.