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Italian Elegance for the Trussardi Guest Collection - ADA Cosmetics

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NEW from <strong>ADA</strong> <strong>Cosmetics</strong> International<br />

<strong>Italian</strong> <strong>Elegance</strong> <strong>for</strong> <strong>the</strong> <strong>Trussardi</strong> <strong>Guest</strong> <strong>Collection</strong><br />

<strong>ADA</strong>’s new hotel courtesy line <strong>for</strong> <strong>Trussardi</strong> offers hotel guests a luxurious<br />

sensorial experience. Its fragrance, its fine ingredients, and sophisticated bottle<br />

design reflect <strong>the</strong> luxury brand’s glamour and style.<br />

Kehl, December 2012 – <strong>Italian</strong>s are known around <strong>the</strong> globe <strong>for</strong> <strong>the</strong>ir<br />

sophisticated elegance and outstanding design. The <strong>Trussardi</strong> brand, in<br />

particular, is famous <strong>for</strong> its luxury goods that ef<strong>for</strong>tlessly combine contemporary<br />

and traditional style. The iconic fragrances of <strong>the</strong> world-renowned couture label<br />

express a luxurious lifestyle. <strong>Trussardi</strong>’s new hotel courtesy line also reflects <strong>the</strong><br />

<strong>Italian</strong> brand’s classic image. The manufacturer of <strong>the</strong> body care line is <strong>ADA</strong><br />

<strong>Cosmetics</strong> International, Europe’s leading hotel cosmetics expert.<br />

The bottle<br />

At first glance, <strong>the</strong> luxury and excellence of this new line are apparent. The bottle,<br />

based on an exclusive <strong>Trussardi</strong> design, has a glossy black surface that provides<br />

<strong>the</strong> perfect background <strong>for</strong> <strong>the</strong> gold logo. A gold cap, embossed with <strong>the</strong> logo,<br />

completes <strong>the</strong> striking composition.<br />

The fragrance<br />

The top notes of <strong>the</strong> fragrance reveal a refreshing vitality of <strong>Italian</strong> lemons and<br />

bergamot combined with galbanum. Middle notes of violet leaves and geranium<br />

add a hint of refinement, while clary sage provides a sophisticated touch.<br />

Patchouli and warm accords of lea<strong>the</strong>r and moss round out this unisex scent.<br />

Mesmerizing and modern, this stylish fragrance is full of confidence and a zest <strong>for</strong><br />

life.<br />

The collection<br />

The <strong>Trussardi</strong> <strong>Collection</strong> by <strong>ADA</strong> includes all <strong>the</strong> amenities that one expects from<br />

a deluxe hotel courtesy kit: 40 ml bottles of shower gel, shampoo, conditioner and<br />

body lotion and a cream-colored 40 g soap bar. The assortment also includes<br />

several accessories packaged in matte black cardboard boxes with a snakeskin<br />

motif and gold embossing. Hand and nail cream and shaving cream, both<br />

packaged in tubes, an exclusive VIP set, and an elegant black tray will be<br />

available soon.<br />

The body care products are everything a discerning guest could desire. The<br />

modern <strong>for</strong>mulas of this skin-friendly line, which is made from <strong>the</strong> finest raw<br />

materials of plant origin, truly pamper <strong>the</strong> skin. The shower gel and shampoo also<br />

contain natural skin-identical lipid replenishers. The surfactants are pH-adjusted,<br />

and no syn<strong>the</strong>tic coloring agents, parabens, mineral oils or silicones are used.<br />

For more in<strong>for</strong>mation, please visit www.ada-cosmetics.com<br />

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ATTACHMENT<br />

Photo<br />

Copyright: <strong>ADA</strong> <strong>Cosmetics</strong><br />

<strong>Italian</strong> elegance <strong>for</strong> hotels: <strong>the</strong> <strong>Trussardi</strong> deluxe courtesy line by <strong>ADA</strong> <strong>Cosmetics</strong><br />

International<br />

C o n t a c t C o m p a n y<br />

A D A C o s m e t i c s I n t e r n a t i o n a l G m b H<br />

w w w . a d a - c o s m e t i c s . c o m<br />

E m a i l : info@ada-cosmetics.com<br />

P r e s s C o n t a c t : H i l d e H u t c h i n g s<br />

MORITZ Communications · Hanauer Landstraße 289 · D-60314 Frankfurt am Main<br />

T +49 69 597 4135 · F +49 69 66 403 385 eMail: hutchings@moritz-communication

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