Click2StylesTheMagazine

La Tonia Brown-Huff (Toni)
Editor-In-Chief
Publisher/ Graphic Designer/
Layout
Derrick Brown (D. Brown)
Publishing Photographer
Co-Editor
Graphic Design/Layout
Byron Glenn Huff
Sales and Marketing
Featured Salons/Stylist
Ryan K. Johnson
Krystal Mccowan
Yalanda Young
Jese Webb
T & J Hair Design
Kamm
Rita Vendrell
Tarshan Holt
Trenda Davis
JaRika McGee
Rodney Hill
ON OUR COVER
DJ Frances Jaye
NEO Soul Cafe

Featured Article
FRANKLIN
100 Years of Beauty
A True Story of an African
American Empire
Family owned and operated
2 Locations
Franklin Institute
4745 Hwy 6 N.
Houston, TX
77084
Franklin Beauty School
13318 Almeda Rd
Houston, TX
77084

The Editor
A native Austinite, LaTonia fell in love
with fashion while modeling for local designers
in Austin, Texas. Her love for style
led her to accept a retail position at Hit or
Miss in 1988, where she was quickly promoted
to manager at the young age of 18,
while pursuing her BA in business from
Huston Tillotson University.
After marrying her husband, she moved
to Houston. There she attended Franklin
Beauty School and graduated top in her
class. In September of 2012 she passed
the State Board Examination and obtained
her license on the first try.
LaTonia received her eyelash extension
certificate from NOVALASH in January
2013. She then took a beauty consultant
position at SEPHORA, where she became
a certified make-up artist. While there she
learned various aspects of the beauty industry
including how to apply, display, and
price makeup.
LaTonia decided to use her business experience
in conjunction with her love for
fashion and beauty to create Click2Styles
The Magazine. Click2Styles is a platform
that celebrates and promotes stylists,
beauty industry professionals and leaders
within the community. LaTonia teamed
up with her brother Derrick of D.brownphotos
to provide high quality photography
and design.

Everything in the world is associated
with a deadline. No matter how
much you care for it, there is always an
expiration date. Similar is the case for
your make up. Sometimes, people only
throw out their makeup when they
actually start experiencing side-effects
in the form of red eyes, facial rashes
or infections. However, as prevention
is better than cure, you should know
when it’s time to throw them out. Here
are a few guidelines:
Lipstick
Although lipstick is one of the few
makeup items which can be used for
long periods of time, if you’re using it
several times in a day, the general rule
is to throw it out after a two year period.
According to an article written in
GoodHousekeeping.com on March 27,
2008, Tina Turnbow, a New York City
makeup artist says, “Long-wearing
formulas may have an even shorter life
span since they often contain ingredients
that evaporate more quickly than
creamier formulas.”
Mascara and Eyeliner
Mascara has the least time period
among all make-up items. According
to New York City optometrist Andrea
Thau, O.D., in the same article above,
“Preservatives in a mascara only work
for so long.” “A mascara tube is a dark,
wet environment — the perfect breeding
ground for bacteria.” Generally the
toss-time is three months.
General Guide for other Make-up Items:
2-3 Months
• Face Peel and Masks: 2 to 3 months
• Loofah: 2 to 3 months
• Acne Pads: 2 to 3 months
• Nail File: 2 to 3 months
Up to 1 year
• Liquid Foundation: 6 months to 1 year
• Concealer: 6 months to 1 year
• Eye Cream: 6 months to 1 year
• Serum: 6 months to 1 year
• Acne Washes: 6 months to 1 year
• Acne Creams: 6 months to 1 year
• Face Wash: 6 months to 1 year
• Liquid Eyeliner: 6 months to 1 year
Up to 18 Months
• Lip Gloss: 1 year to 18 months
• Cream Eyeshadow: 1 year to 18 months
• Shower Gel: 1 year to 18 months
• Eyebrow Gel: 1 year to 18 months
• Sunscreen: 1 year to 18 months
Up to 2 years
• Powder Eyeshadow: 2 years
• Scrubs (If present in a jar): 2 years
• Lip Pencil: Maximum 2 years
• Powder Foundation: 2 years
• Body Lotion (If present in a jar): 2 years
• Nail Polish: 2 years
Up to 3 Years
• Hairspray: 3 years
• Perfume: 3 years
• Shampoo or Conditioner: Up to 3 years

A True Story of an African American Beauty Empire
In 1915, Madam N. A. Franklin founded
Franklin Beauty School in Chicago, Illinois.
She was one of the first African American
women to manufacture hair care products
for women of color. Madam Franklin had
taught local women by illustrating her own
beauty literature, through programs that
were held on West Dallas Street in Houston,
Texas. After her demise, Madam Franklin’s
daughter Abby and her husband, J.H. Jemison,
took ownership of the business. The
couple decided to close the Franklin School
of Beauty in Chicago and relocate their
family and the beauty school to Houston in
1935. While carrying the business through
the depression of 1938, Jemison successfully
established Franklin Beauty School as one of
the first licensed beauty schools in the state
of Texas. At that time, the school was held
in the Pilgrim Building, which is now the
DoubleTree Hotel in downtown Houston.
Jemison boosted Houston’s economy by creating
jobs for many African Americans. In
1969, J.H. Jemison was appointed the first
African American Texas Cosmetology Commissioner
by then-Governor Dolph Briscoe.
As the school gained notoriety, thousands of
students traveled from surrounding cities to
study at Franklin. After J.H. Jemison retired
his son Ronald and daughter-in-law Glenda
assumed leadership of business operations.
They later formed two new schools. Franklin
Beauty School No. 1 was on Dowling Street.
Franklin Beauty School No. 2 opened in
1971 at 4574 Holmes Road, near South Park.
That campus was then relocated in 1984 to
6366 Martin Luther King Boulevard, and
again in October 1989 to 4965 M.L.K. in the
MacGregor Plaza Center. Franklin Beauty
Schools No. 1 and No. 2 were merged during
the summer of 1990.
In 1985, Ronald Jimerson succeeded his father
as Texas Cosmetology Commissioner
and two years later was named chairman of
the body. In 1989, Glenda began a threeyear
term as school owner and Commissioner,
Zone III, of the National Accrediting
Commission of Cosmetology Arts and Sciences
(NACCAS). Glenda served two terms
on the advisory board of the Texas Department
of Licensing and Regulations.
In 2013, Franklin caught the attention of
Oprah Winfrey, who featured the school on
“Houston Beauty,” a reality TV show. The
show focused on the challenges and obstacles
many students endured while earning
their cosmetology license. This brought
great publicity to the organization.
Franklin Beauty School is now operated by
the fourth generation heirs, Mr. and Mrs.
Ron Jemison Jr. Ron Jemison Jr. was also
elected to the Texas Department of Licensing
and Regulations Board, making three
generations of Jemison’s to serve on the
board. The school now has two locations
and the curriculum has been expanded by
also offering barber, eyelash extension, and
instructor courses. It is a nationally accredited
school that has produced thousands of
beauty pioneers.
The school’s place in history has been recently
recognized. In Houston, TX; December 8,
2015 was declared Franklin Beauty School
Day by then-Mayor Annise Parker. On December
13, 2015 Franklin celebrated their
100 year anniversary and Congresswoman
Sheila Jackson-Lee presented them with the
Resolutions from the United States Congress.
Franklin was presented with a United
States flag which had flown over the United
States Congress. This is an honor that is given
to businesses that have been in existence
for 100 years.
Franklin is undisputedly the oldest continuously
operating licensed beauty school in the
State of Texas and is perhaps the oldest African
American owned business in Houston
to continue in the hands of the same family.

When anyone in a service-related
industry raises their prices, they may find
it hard to keep their customers completely
happy. For professional hair stylists, this can
be even more challenging; unlike many other
occupations, stylists interact directly with
their customers for longer periods of time.
In an appointment lasting an hour or more,
a customer who is already unhappy about
the price of services may express even more
complaints than previously discussed.
However, customers might be unaware that
there are reasons that stylists must sometimes
increase their costs. As the economy
fluctuates, stylists must be able to cope with
the ebb and flow. Because of this, occasionally
raising their prices is the only option to
keep the business lucrative.
INCREASING COSTS
One reason a stylist may increase their service
prices may be related to their costs of
supplies. The hair and cosmetology industry
is competitive, which requires stylists to stay
on top of the latest trends and stay stocked
with the best products. Even the smallest
changes in the market for the products can
lead to increasing costs for the hair stylist
themselves. This is typical for many business
types; for example, when gas prices go
up, the delivery costs for all supplies also increase.
Every business must make sure that
their earnings outweigh the costs to generate
profit, which can cause an increase in service
prices.
WHY DO CUSTOMERS MIND
INCREASING PRICES?
No one is ever happy with an increase in
the price of a product they regularly use.
However, there is a difference between a
price increase on everyday products and
a price increase on services like hair and
makeup. Because of these differences, customers
may or may not communicate their
frustrations. For instance, when the price
of coffee at a chain restaurant goes up,
customers might be unhappy about it, but
won’t communicate it because they know
the barista isn’t the one setting the price.
However, the cosmetology industry is a
more intimate atmosphere when it comes
to client and stylist relations. Because of
this, clients feel more comfortable with
expressing their frustration directly. Although
client-stylist communication is
highly valued, many clients may be unaware
that the stylist may also be unhappy with
having to increase the cost of their services
due to the rising costs of products.
WHY INCREASING PRICES IS
NECESSARY
When product prices and other costs increase,
a stylist has two choices: either start
using lower quality products and keep costs
the same, or use high quality products but
raise the price they charge. Using lower quality
products would mean being willing to sacrifice
the quality of work, which could have
serious repercussions on their customers’
hair. In short, being honest with customers
by communicating, and offering them the
same quality of services at slightly increased
prices is a much better option. Quality outweighs
quantity. The outcome will always result
in a satisfied customer who will utilize
the stylist’s services again and again.

Frances Jaye
Founder/ Deejay Neo Soul Cafe
Frances premiered as an on air personality for main
stream radio, in Dallas Texas, in the 90’s. She managed
a career with major local stations like: KNON
89.3, KRNB 105.7, and KOAI the Oasis 107.5, for 10
years. In 2002 Frances Jaye turned her passion into
possibility for those who shared her affection for
good music by launching a premier online radio station:
Neo Soul Cafe.
Passion Becomes a Movement
The station features emerging soul artist, exclusive
interviews, events, festival opportunities for fellow
lovers of music, and occasional giveaways. Since
the inception of the Neo Soul Cafe, Frances has pioneered
a romantically unique genre of emerging soul
music, which has been muted by the music industry.
Her unique presence is attributed to her dedicated
search for budding new artist and classic soulful
sounds. For this reason, she quickly developed
a global following opening the door for Frances to
become an acclaimed national presence and travel
extensively as a featured deejay.
Respect and Recognition
Frances Jaye, is an eclectic, music loving connoisseur
of music who has forged a listening path to the next
generation of music legends. Respected for her commitment
to genuine artistry and a cross genre pursuit
of sultry music, she has risen to the status of soul
sound celebrity. To that end she is a highly sought
after deejay nationally and abroad. She’s opened for
artists like The Foreign Exchange, Ledisi, Eric Roberson,
Donnie, Choklate, Dead Prez, Mint Condition,
Liv Warfield, Yazarah, Glen Lewis and many more.
She is called on not only because of her acclaimed
music selection but her ability to get an audience
into a groove—be it at the House of Blues or the Essence
Festival Center Stage.

C2S: What inspired you to start your business?
JaRika: My father inspired my sister and I
with his work ethics. We started at an early
age (nine to be exact) cutting grass, throwing
papers, selling candy, pencils, and chips
at school.
C2S: What is your daily inspiration to pursue
your passion?
JaRika: The enjoyment of life’s simple
pleasures and the love of transformation.
Seeing people feeling good and looking
good.
C2S: What is the mission and vision for
your business?
JaRika: There are people that style hair. We
create and transform. My vision is to help
women regain their sense of self-worth.
C2S: What would people you know find
surprising about you?
JaRika: That I’m a very private person.
C2S: What was your first job? Did it impact
your current career path? If so, how?
JaRika: My first paid job was sweeping hair
in my uncle’s salon. My uncle was truly an
artist when it came to creating styles on
women. That is pretty much how I look at
a new client. I consider them as canvases
waiting for me to create, to add color, to
add different elevations.
C2S: Do you have children/a spouse?
JaRika: I have two children and I’m married.
My husband Ronnie and I just celebrated six
years of marriage.
C2S: What does the word “family” mean
to you?
JaRika: The word family means you should
cherish every moment you have with them.
You should create new traditions, teach the
young, reassure the teens, and adore the old.
C2S: Who do you most admire?
Why?
JaRika: I admire those who step out on
faith with an idea and create their destiny.
I admire that because it’s not easy being in
business for yourself and you constantly
have to do things to stay self-motivated.
You have to do things others don’t do so
you can conquer your passion.
C2S: What accomplishment are you most
proud of?
JaRika: Being in business, for myself, for
over 18 years.
C2S: How do you think people will remember
you?
JaRika: She is mad talented...
C2S: Who is your biggest fan?
JaRika: I’m a fan of everyone getting a
piece of the pie. I wish we could all have
our individual richness, at the end of the
day think how much more we can have if
we truly work together. Leave race, hate,
and egos buried and let’s make the issue of
fighting so everyone can eat!!!
C2S: Whose biggest fan are you?
JaRika: Ronnie, my KING

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Financial Planning for
the Middle Class
Where the middle-income crowd can get help they can afford.
are way more overwhelmed by retirement
and financial difficulties than their
predecessors. If there’s anything that can
be done to change this unfavorable position
we’re in, it’s up to us to do so. Small
steps can lead us to great improvements.
It’s important to emphasize that lifestyle
and inflation is one of the main enemies
of retirement savings.
We often think of financial planning
as a service for the wealthy. It seems like
the more money you have, the more help
organizing it you need. But the thing is,
sometimes it can be quite the opposite.
People with less money have trouble
satisfying the ever-increasing minimum
asset requirements of some financial
advisers. It is very simple – our money
is important to us regardless of the
amount.
In order to define the American ‘’Middle
Class,’’ the Economist wrote: “Though
there is some debate over the exact income
a middle class household brings in,
we do have an idea of who the middle
class are — most working class people.
Today’s bourgeoisie is composed of laborers
and skilled workers, white collar
and blue collar workers, many of whom
face financial challenges. Bill Maher reminded
us a few months back that 50
years ago, the largest employer was General
Motors, where workers earned an
equivalent of $50 per hour (in today’s
money). Today, the largest employer —
Wal-Mart — pays around $8 per hour.”
It seems like the time has come when
the less money you are making, the more
the cost of living is. People who cannot
count on the help of government
programs or their own savings should
be concerned. So what is the answer?
A good starting point would be getting
back to the basics.
Read the following 4 truths to learn
more about planning your money:
1. Everyone has limited resources.
2. You can always find ways to
spend more money than you actually
have.
3. Learn that every dollar spent today
has an impact on tomorrow.
4. The longer the term you think
in, the better your decisions will
be.
Yes, I’m aware it’s easier to just say it. But
take a look at these financial statistics:
• According to a survey conducted
by Google Consumer Survey
in October 2015, and which
included more than 5,000 people,
the estimated percentage
of Americans who have less
than $1,000 in their savings accounts
is 62%, while 21% of
them don’t even have a savings
account
• According to LIMRA, 95 million
or 41% of Americans don’t
have life insurance at all. This is
the lowest percentage ever
• According to LIMRA and Pension
Benefits Guaranty Corp,
the number of pension plans in
2011 was 25,500, which means
it shrunk to 77% since 1985,
when it was 112,000.
A great deal of the American population,
but above all middle class professionals,
We, Americans, have developed a harmful
habit of constantly multiplying and
upgrading our belongings as we get older
and richer. The trouble is, of course, that
in spite of huge amounts of money we
spend on them, all of those possessions
are still unable to provide the fulfillment
we crave.
This has been proven a number of
times, both by research, and personal experience.
After we’ve reached a certain
amount of wealth (about enough to cover
our basic expenses), money can’t grant
us nearly as much happiness as some
other, far more important things, such as
free time, social connections, and taking
steps toward an important goal.
Our financial order can be managed by
making a financial plan and breaking it
into smaller, clearly defined goals.
After some big turning points in your
life, for instance a divorce/death of a
spouse, receiving an inheritance or the
need to make your savings into an ongoing
source of income, you may have
to form a continuous relationship with a
financial planner and advisor.
We’ll conclude with a couple of words
from Morgan Housel of “The Motley
Fool”: “There are 56,956 personal finance
books on Amazon.com. In aggregate,
they contain more than 3 billion
words. This seems absurd, because 99%
of personal finance can be summarized
in nine words: Work a lot, spend a little,
invest the difference. Master that, and
the other 2.999 billion words are filler.”
I would be glad to advise you about your
own financial planning needs.

Douglas Malone
douglasmalone@financialguide.com
(713) 402-3867