bessemer

IMPLEMENTATION & NEXT STEPS
Traditional
Communications
• Through developing valuable
articles and advertisements you are
able to directly engage with your
key audience of community
residents, business professionals
and civic leaders.
• Print outlets, such as the
Birmingham Times, Birmingham
News, The Western Star, B-Metro
and others will be used to showcase
occurrences, updates and
useful information to those throughout
the community and beyond.
Non-traditional
Communications
• Through updating your website
and initiating a social media campaign
on platforms, such as Facebook
and Twitter you are able to
directly engage with your key
audience of residents in the community,
civic leaders and business
professionals.
• Digital engagement will allow the
municipality to directly respond to
outside feedback, while also providing
a continuous stream of messaging
for your brand.