bessemer

SITUATION
The City of Bessemer has a
historic year in store, from its
first-ever Municipal Recreational
Facility to the construction of a
new City Hall, many changes
have occurred since the April
2014 tornado.
OBJECTIVE
Through initiating a yearlong
campaign by utilizing print and
digital communications, along
with social media engagement,
Lewis & Company proposes to
enhance the City of Bessemer’s
brand and economic
development.
GOAL
Stimulate economic growth in
the City of Bessemer through
enhancing the perception and
awareness of positive
occurrences in the community,
business industry and governing
bodies.
STRATEGY
In order to rebrand the City and
reposition it as a place for
econocmic development, we will
communicate three key
messages: REvitalize.
Reimagine. Rediscover.