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PCA masters greene king sEcures masters sponsorship The PCA has announced a new partnership with Greene King IPA that will see the British beer brand become the PCA England Masters shirt sponsor for the next five years. The news came shortly after the Suffolkbased brewer agreed a deal with the England and Wales Cricket Board to become the official beer of England cricket. The announcement sees the involvement by Greene King in cricket expand beyond the international arena, with the renowned beer brand stepping into grassroots cricket by supporting recreational clubs through the PCA England Masters programme. Captained by current England batting coach Mark Ramprakash, the PCA England Masters adds an extra dimension to the cricketing calendar, bringing together great names from the game, extending professional playing careers and helping clubs with their fundraising. The deal also means Greene King will be prominent at all PCA events, supplying their products and enjoying sponsorship rights at the PCA’s flagship events; the PCA Summer Garden Party and the PCA Awards, which will take place at Grosvenor House, A JW Marriott Hotel on Wednesday September 28. “We are delighted Greene King are committing their support to the PCA England Masters programme over the next five years and increasing their involvement to the wider cricket community,” said PCA Commercial Director Johnny Grave. “We are looking forward to working closely with the UK’s leading pub and brewing company and taking the PCA England Masters team around the country as we aim to support former players while giving recreational clubs and communities a fantastic opportunity to raise substantial funds.” George Johnston, marketing director of Greene King brewing and brands, said: “We have championed sport at all levels for many years and we are proud to continue this tradition by partnering with the PCA to support grassroots cricket clubs, players and fans across the country.” The PCA and Greene King recommend drinking alcohol responsibly. More details can be found at: www.thepca.co.uk/7825.html | www.enjoyresponsibly.co.uk 64 BtB issue 18 / thepca.co.uk
on the books Wilson prospers with PCA support ormer Worcestershire batsman Elliott Wilson is forging a new career as an independent financial advisor with the help of the PCA despite being hindered by a chronic back complaint. The PCA’s support, part of the Association’s educational funding for past and present players, allowed Elliott to gain qualifications in corporate finance and financial advising. He is now working as an independent financial advisor from his base in Cambridge and an office in St Albans even though he can only sit for an hour at a time and then needs to lie down for a similar length of time. The discomfort is a legacy of the dreadful circumstances that ended Wilson’s promising county career after he had made 779 runs, including two centuries, for Worcestershire in his first full season for them in 2000. “When I was 22 I went over to Australia to play an off-season of grade cricket,” Wilson said. “While I was over there I had an injection into a disc in my back and one of the medical staff, who had flu, coughed on the needle. “I actually got flu in my disc. It turned pretty bad when it got into the bone, they had to cut out the infection, and I needed a double fusion. “It really was unpleasant. I had four months in hospital that year lying down because my spine was infected. “I was pretty ill and, sadly, that finished my cricket career which was disappointing.” Wilson was unable to work for almost a decade after he retired from playing but he put his time to good use by becoming a voracious reader of books and also developing his skills as an artist, he is still represented by a London gallery, and has had multiple solo shows. “To start with I wasn’t very well for a significant amount of time. I had to have a lot of operations over a number of years so I really wasn’t in a fit enough state to even consider going into a work environment. The infected area had caused the nerves to become so sensitive that I had to rip pages out of a magazine to hold them, as even the weight of a magazine would cause inflammation,” Wilson said. “It sounds odd but the only way I could move forward was mentally and so I ended up reading a ridiculously large amount of books. “I set myself the challenge of reading for three hours a day and then got that up to four hours a day. I pretty much did that for a decade. I’m a pretty normal reader which is 40 pages an hour so, if you do the maths, that works out at around 1,000 books over a decade. “So I did use that period to move forward. I really needed to achieve something and I did that through learning. “I also did some art work in that time. I couldn’t do more than maybe a couple of hours of painting a day because holding my arm up affected the damaged nerves in my back.” Wilson enjoyed his art but needed a regular income which is why he decided to become a financial advisor and sought help from the PCA to help fund his training. He said: “People say: ‘why are you going into finance?’ but the reality is you have to earn a living. if you don’t have the appropriate insurance in place which I didn’t have and if you don’t have family wealth behind you which I didn’t have it really is quite scary how little money you get from the government. “I just thought: right, how can I get round that? I thought that being a financial advisor really suited my situation because I could work around my problem. “I could take meetings and stagger them through the day to give me the chance to lie down which I need to do. “It works for me but “I set myself the challenge of reading for three hours a day and then got that up to four hours a day. I pretty much did that for a decade” it has all been made possible by the PCA funding which I think is a terrific initiative. “It really helped me knowing that the qualification which costs thousands would be paid by the PCA. They really did make it possible. The drive to get the qualification or to do the reading was never going to be a problem, but financing it was, and the PCA stepped up to that challenge, I’m so grateful. Thank you to everyone who has ever raised money for the PCA “It gives a solution to a problem. It can seem a pretty negative experience having to ask for funding but if it is asking for funding to get a qualification then I think it’s a pretty positive experience.” thepca.co.uk / BtB issue 18 65
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