CANNINGS PURPLE | Design and Digital Credentials
Digital communication is now a fundamental part of the ever-changing and dynamic world of modern public relations. It can influence audiences quickly and effectively, so ensuring you have an integrated digital strategy to support your business objectives is critical.
Digital communication is now a fundamental part of the ever-changing and dynamic world of modern public relations. It can influence audiences quickly and effectively, so ensuring you have an integrated digital strategy to support your business objectives is critical.
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Public relations<br />
in the digital world<br />
<strong>Digital</strong> <strong>Credentials</strong><br />
Australasian Consultancy of the Year<br />
Asset 2015 Sales Asia-Pacific Communication SABRE Award Winner <strong>Credentials</strong><br />
2016 Asia-Pacific SABRE Award Finalist<br />
PART OF WPP AUNZ<br />
AN OGILVY PUBLIC RELATIONS AFFILIATE
In a connected<br />
world, power shifts<br />
to those best able<br />
to connect.<br />
Dov Seidman - Ethicist
About<br />
Cannings Purple<br />
Cannings Purple is an award-winning,<br />
strategic communications consultancy,<br />
providing high quality <strong>and</strong> personalised<br />
communication advice.<br />
We deliver communication programs across media,<br />
government, investor, employee <strong>and</strong> community<br />
audiences, providing an efficient, single source for<br />
clients seeking external support.<br />
WPP AUNZ is a cornerstone shareholder in<br />
Cannings Purple <strong>and</strong> part of WPP, the world’s largest<br />
communications services group. This close working<br />
relationship allows us to provide our clients on-the-ground<br />
support in any market <strong>and</strong> access to a national <strong>and</strong><br />
international network of communication specialists.
What we do<br />
& how we<br />
do it<br />
<strong>Digital</strong> communication is now a<br />
fundamental part of the ever-changing<br />
<strong>and</strong> dynamic world of modern public<br />
relations. It can influence audiences<br />
quickly <strong>and</strong> effectively, so ensuring you<br />
have an integrated digital strategy to<br />
support your business objectives<br />
is critical.<br />
B U S<br />
I N E S S<br />
ST R AT EGY<br />
C O M M U N I C AT I O N ST R AT E G Y<br />
GOVERNMENT RELATIONS<br />
Media<br />
Monitoring<br />
I N V E STO R R E L AT I O N S<br />
Social<br />
Media<br />
C O R P O R AT E A F FA<br />
I R S<br />
Issues <strong>and</strong><br />
Crisis<br />
Management<br />
<strong>Digital</strong><br />
Strategy<br />
Online<br />
Reputation<br />
Management<br />
<strong>Digital</strong><br />
Content<br />
Website<br />
Development, Content<br />
& Strategy<br />
C O R P O R AT E S E RV I C E S
Website development <strong>and</strong><br />
content strategy<br />
Your company website is likely to be the first point of<br />
contact with most of your key stakeholders, so it is vital<br />
it is dynamic, up to date <strong>and</strong> compelling. We can assist<br />
with strategic website design that suits your business<br />
<strong>and</strong> your audiences. Our user-friendly interface is a<br />
content management system that ensures your latest<br />
news is always online first.<br />
Real-time social <strong>and</strong> online<br />
media monitoring<br />
Our team monitors traditional <strong>and</strong> social media to<br />
provide a comprehensive overview of what is being<br />
said about your business. Our premium digital listening<br />
tools enable us to monitor more than 650 million<br />
(<strong>and</strong> counting) websites, blogs, forums, social media<br />
platforms <strong>and</strong> news sites, providing an ‘early warning’<br />
system for emerging issues.<br />
<strong>Digital</strong> listening <strong>and</strong> analytics<br />
By harnessing our leading digital listening tools, we<br />
can measure how your reputation is tracking by trend,<br />
keyword, media type <strong>and</strong> even geography. Using these<br />
tools, we can conduct a quick <strong>and</strong> effective online<br />
perception audit <strong>and</strong> find the people who influence your<br />
br<strong>and</strong> the most.<br />
Online reputation management<br />
We have strategies to grow your presence in the digital<br />
space <strong>and</strong> maximise your reach <strong>and</strong> engagement<br />
to targeted audiences. This includes Search Engine<br />
Optimisation strategies <strong>and</strong> cost-effective, targeted<br />
online advertising options.<br />
Social media auditing, planning <strong>and</strong><br />
implementation<br />
As part of an overarching digital strategy, we will assess<br />
your existing social media presence <strong>and</strong> advise which<br />
platforms will enable you to best enhance stakeholder<br />
relationships. We can create dynamic profiles <strong>and</strong> pages<br />
on the appropriate platforms, while ensuring that your<br />
social media plan supports real business objectives with<br />
defined measures of success.<br />
Issues <strong>and</strong> crisis management<br />
in the online space<br />
As specialists in crisis management, we know the<br />
power of social media <strong>and</strong> real-time monitoring. We<br />
can develop an issues <strong>and</strong> crisis management strategy<br />
tailored to suit your business, <strong>and</strong> roll out media <strong>and</strong><br />
scenario training to ensure you <strong>and</strong> your team are<br />
equipped to h<strong>and</strong>le any situation.<br />
Integration of digital <strong>and</strong> traditional<br />
br<strong>and</strong>ing<br />
We ensure that websites, email signatures <strong>and</strong> social<br />
media profiles all match existing printed material <strong>and</strong><br />
adhere to your br<strong>and</strong> style-guide. We can even take<br />
your traditional newsletters <strong>and</strong> annual reports <strong>and</strong><br />
publish them in mobile <strong>and</strong> tablet-friendly formats.<br />
Global reach<br />
As part of the STW Group, Australia’s largest<br />
communications services group, Cannings Purple is<br />
affiliated with Ogilvy PR Worldwide <strong>and</strong> WPP. This<br />
allows us to offer clients seamless communications<br />
service across the globe. The connections with<br />
Ogilvy <strong>and</strong> WPP provide direct access to offices <strong>and</strong><br />
consultants on all continents, giving our clients an<br />
international network of expertise.
MENU<br />
Home<br />
About Us<br />
Staff<br />
Services<br />
Legal<br />
Reports<br />
Contact<br />
August<br />
WELCOME<br />
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lntegrating<br />
design &<br />
digital<br />
Cannings Purple offers a full range<br />
of design <strong>and</strong> advertising services to<br />
extend <strong>and</strong> support every area of your<br />
communications.<br />
Business cards <strong>and</strong> office<br />
stationery<br />
vCards <strong>and</strong><br />
paperless stationery<br />
Reports <strong>and</strong><br />
business reviews<br />
Online <strong>and</strong><br />
tablet reports<br />
Printed brochures<br />
<strong>and</strong> fact sheets<br />
Email announcements<br />
<strong>and</strong> online PDF’s.<br />
Logo<br />
Website<br />
Traditional newsletters<br />
<strong>and</strong> company credentials<br />
Our company is dedicated to quality<br />
in every accum quam api essus.<br />
Websites <strong>and</strong><br />
eNewsletters<br />
Our<br />
company<br />
Creativity is allowing yourself to make mistakes.<br />
<strong>Design</strong> is knowing which ones to keep<br />
SCOTT ADAMS
Our Work<br />
Straits<br />
Pull-up Banners<br />
Heart of Gold Campaign Collateral<br />
Bunge Event EDM<br />
Kimberley Ports Rebr<strong>and</strong>ing<br />
Our Iron Ore Responsive Website<br />
Base Resources Magazine Advertisement<br />
Services<br />
Websites<br />
Media Monitoring<br />
Setting up Twitter/LinkedIn/<br />
Facebook/YouTube profiles<br />
Social Media Training<br />
Annual Reports for print <strong>and</strong> online<br />
ASX Announcements<br />
SEO/SEM (Search Marketing)<br />
Email Announcements<br />
<strong>and</strong> HTML Newsletters<br />
Business Cards <strong>and</strong> Stationery<br />
vCards <strong>and</strong> Paperless Stationery<br />
Interactive PDFs<br />
QR Codes<br />
Flyers <strong>and</strong> Fact Sheets in<br />
printed <strong>and</strong> digital formats<br />
<strong>Digital</strong> Marketing <strong>and</strong> Advertising
Antipa<br />
Fact Sheet<br />
Base Titanium Booth Artwork<br />
L<strong>and</strong>corp Direct Mail A4<br />
Gold Industry Group<br />
Pull up banner<br />
Bunge A5<br />
Print Invitation<br />
Gold Industry Group Br<strong>and</strong>ing
CORPORATE SUMMARY<br />
ASX Code<br />
GOR<br />
Performance Rights<br />
4.1M*<br />
Unlisted Options<br />
13.03M*<br />
Average Daily Volume<br />
1.4M<br />
Cash<br />
~A$50M*<br />
DIRECTORS & MANAGEMENT<br />
Ian Murray<br />
Executive Chairman<br />
Justin Osborne<br />
Executive Director<br />
Russell Davis<br />
Non-Executive Director<br />
Tim Netscher<br />
Non-Executive Director<br />
Martin Pyle<br />
Non-Executive Director<br />
Kevin Hart<br />
Company Secretary<br />
Gordon Murray<br />
Business Development Manager<br />
Sim Lau<br />
Development Manager<br />
Sharon Goddard<br />
General Manager<br />
Natalie Lund<br />
Financial Controller<br />
CONTACT<br />
Gold Road Resources Ltd<br />
Level 2, 26 Colin Street<br />
West Perth WA 6005<br />
perth@goldroad.com.au<br />
T +61 8 9200 1600<br />
F +61 8 9481 6405<br />
* As at 30 June 2015<br />
# As at 30 July 2015<br />
1 Refer ASX Announcement 3 August 2015<br />
2 Refer ASX Announcement 20 January 2015<br />
• 2.5 to 3.7Moz produced over 10 to 15 year mine life<br />
• Average annual gold production of 250koz<br />
• 7.5Mtpa throughput selected for next phase of study<br />
• Gas fired on-site power generation selected as preferred<br />
power solution<br />
• A$10M budgeted for next 12 months<br />
• 92,500m of regional exploration drilling planned<br />
• >20 new targets identified<br />
• High-grade mineralisation intersected on four Camps<br />
Purple Patch<br />
eDM<br />
Just Kapital Responsive Website<br />
Gold Industry Group<br />
A4 Brochure<br />
Gold Indsutry Group A1 Poster<br />
UNLOCKING<br />
THE POTENTIAL<br />
Issued Shares (undiluted)<br />
686.4M #<br />
Share Price<br />
A$0.345 #<br />
Market Cap<br />
~236M #<br />
Positive Gruyere Gold Project Pre-Feasibility Study Stage 1 1<br />
Regional Exploration Ramping Up<br />
UNLOCKING THE POTENTIAL<br />
ASX:GOR • WWW.GOLDROAD.COM.AU<br />
Gold Road<br />
Resources<br />
Fact Sheet<br />
ILE A4 Magazine / Brochure
Perth Markets Website<br />
Sirius Resources Booth<br />
Thermomix Issue Management website<br />
Bunge<br />
Newspaper<br />
Advertisement<br />
Execo A4 Report
Sirius Resources Aquisition / Demerger<br />
Booklets<br />
BGC Contracting Booth<br />
Straits Poster<br />
WAIPA Certificates<br />
True Blue Dreaming Rebr<strong>and</strong><br />
L<strong>and</strong>Corp PowerPoint
Filming <strong>and</strong> Video <strong>Credentials</strong><br />
LS<br />
QUALITY<br />
OPTIMISATION<br />
TEM<br />
CBH Animated Infographic outlining member benefits<br />
GOLD NEEDS TO BE WITHIN<br />
99.5% OF PURE METAL<br />
BEFORE IT IS EXPORTED<br />
DANAKALI Interview with video<br />
graphics<br />
#HeartOfGold Infographic video exploring the current state of mining<br />
royalties <strong>and</strong> the implications on the industry to changing them.
What We Do<br />
OUR OFF-ROAD<br />
HAULAGE<br />
FLEET HAS<br />
TRAVELLED<br />
BGC Contracting Eight versions of this animated infographic promoting their impressive numbers for use in<br />
their conference booth <strong>and</strong> website<br />
WACA FDSC Report video for launch<br />
Cannings Purple: Project Purple Santa Optimised for sharing on our<br />
website, twitter <strong>and</strong> linked in, this video documented the combined<br />
efforts of the Br<strong>and</strong> Agency, Cannings Purple <strong>and</strong> Easoto in giving back to<br />
the community at Christmas.
Head Office (Perth)<br />
Level 1<br />
Brookfield Place Tower 2,<br />
123 St Georges Terrace<br />
Perth WA 6000<br />
P: +61 8 6314 6300<br />
E: info@canningspurple.com.au<br />
Sydney Office<br />
Level 4, 30 The Bond<br />
30-34 Hickson Road<br />
Millers Point NSW 2000<br />
Canberra Office<br />
Level 2<br />
13B National Press Club<br />
16 National Circuit<br />
Barton ACT 2600T<br />
Melbourne Office<br />
Level 5, 350 Queen St<br />
Melbourne VIC 3000<br />
www.canningspurple.com.au<br />
twitter.com/canningspurple<br />
linkedin.com/company/canningspurple
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