brand book1

CONTENTS:
1. Mazar-e-Quaid
2. Target Market
3. Brand Image
4. Brand Color
5. Brand Font
6. Brand Logo
7. Brand Patterns
8. Do’s and Don’ts of the brand
9. Business Card
10. Letterhead
11. Envelop
12. Monument Signage
13. Website
14. Website
15. Poster
16. Mouse Pad
17. T-Shirt
18. Shopping Bag

MAZAR-E-QUAID:
Mazar-e-Quaid or the National
Mausoleum refers to the tomb of the
founder of Pakistan, Muhammad Ali
Jinnah. It is an iconic symbol of Karachi
throughout the world. The mausoleum
was completed in the 1960s.
Mazar-e-Quaid is the largest
mausoleum in Pakistan. It has total area
of 61 acre (3100 m²) which makes it the
largest Mazar in Pakistan. More than
10,000 visitors visit this Mazar every
day from all over the country and the
rest of the world to see the marvelous
MAZAR of Quaid-e- Azam

TARGET MARKET:
YOUTH:
I’m taking three different groups of
youth typically in the age range of 13 to
35.
1) Teen age 13 to 17
2) College-age, typically ages 18 to 24
3) Young professionals, typically ages
25 to 34.
The teen years make life hard on parents
because of a teen’s need to become
independent.
Although the amount of risk-seeking
varies in teens, few demographic groups
exceed teens in terms of risk-seeking
activities
Even introverted children become more
extraverted in their teen years. While
this does not mean an introverted teen
becomes a socialite
Perhaps “romantic” is not the best word
to describe inexperienced teenagers, but
they are often prone to describe
themselves this way.
High level of social needs and desires
Are very interested in coeducational
(mixed gender) activities. Want and
need a strong voice in planning their
activities.Want to take adult leadership
roles.

BRAND IMAGE:
We want to create an environment in
which mazar e Quaid becomes a
memorable experience for its visitors.
The image of mazar e Quaid is not only
made by the tomb but more than tomb.
While exploring Mazar-e-Quaid you can
feel the real love and patriotism toward
Pakistan Because it’s final resting place
of Muhammad ali Jinnah (founder of
Pakistan) mazar e Quaid is the pride
Pakistan.
Brand image is the impression built in
the mind of consumers as out a brands
total personality. Brand image is
developed through advertising and
several impression of a product held by
real or practical consumption
Mazar-e-Quaid always welcome youth
and help younger while experiencing
tomb mazar Quaid also tells you about
the life of innah and their fellow being

Mazar-e-Quaid has the following color
pallet. Black, white, and green.
C: 0% Y: 0% M: 0% K: 100%
The color black represents
strength, seriousness, power, and
authority
C: 0% Y: 0% M: 0% K: 0%
C: 100% Y: 100% M: 0% K: 0%
White is associated with light,
goodness, innocence and purity. It
is considered to be the color of
perfection. White means safety,
purity, and cleanliness.
Green, the color of life, renewal,
nature, and energy, is associated
with meanings of growth,
harmony, freshness, safety,
fertility, and environment. Green,
the color of life, renewal, nature,
and energy, is associated with
meanings of growth, harmony,
freshness, safety, fertility, and
environment.

BRAND FONTS:
Mazar-e-Quaid is a tomb so it should
appear formal through everything
related to it. For a place like tomb we
need to focus on being simple, decent,
and formal. Use of vibrant colors and
stylish font want is applicable for
Mazar-e-Quaid. The font chosen for
Mazar-e-Quaid is “Times new roman”
the reason behind choosing this font is
that it goes completely with the nature of
our brand. “Times new roman” appears
formal and decent font that
can be engaged with a tomb.
“Times new roman” appears easy to read
because it is not a complicated or
congested font.
primary font: times new roman
secondary fonts: Trajan pro
EXAMPLE:
ADSGFSDFGKHGHLM;LKHH
sadsfhkaaskdkshsfkdggkjlfj

BRAND LOGO:
Our logo is a visual cornerstone of
Mazar-e-Quaid. Mazar-e-Quaid’s
identity is visually expressed through
its logo, along with tomb's
name',which is one of the main
things that makes Mazar-e-Quaid
memorable
This logo is graphical displays of a
Mazar-e-Quaid’s unique identity, and
through colors and fonts and they
provide essential information about a
tomb that allows visitors to identify
th tomb.

Brand Pattern:
Patterns can communicate different
messages in parts and a comprehensive
message as a whole. Brand pattern of
mazar-e-Quaid is like a reminder to its
visitor because the inspiration of pattern
design is takin from the marble tiles of
tomb
Patterns have been used for centuries to
convey an understanding of the
relationship between the part and the
whole, as seen in Islamic art, mandalas,
song lines, chaptering and the
composition of literature, and the scenic
division of theater.
This simple design
will remind you
MAZAR-E-QUAID

DO’S AND DON’TS OF THE
BRAND:
Never manipulate or distort the Hospital
logo, for example, by stretching or
compressing it:
Never replace an element of the logo:

BUSINESS CARD

LETTERHEAD

MONUMENT SIGNAGE

WEBSITE:
Mazar-e-Quaid
Quaid-e-Azam`s Mausoleum is a
prominent and impressive landmark
of Karachi Designed by
Architect Yahiya Merchan.
Read more...
When did this tomb was built?
Is there any food stalls in
mazar-e-Quaid?
Life of Jinnah and his fellow being?
Read more...

COME AND MAKE YOUR
MEMORABLE EXPERIENCE
www.mazar-e-quiad.com
+92 213 5061280