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Media Strategy and Plan<br />
○ Our campaign is going to make the most effective use of the most effective media possible.<br />
○ The majority of our target audience is young adults in the local Princeton area that range from 18-34.<br />
○ Our media objectives are to reach 80% of our target market with an average frequency of 4.5.<br />
○ For the remainder of the year, the reach will range from 65%-75%.
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