PREX (4)

●
●
●
●
●
Based on our studies and past endeavors in the world of effective
advertising campaigns, we feel that the best way to evaluate our
campaign’s success would be to use the longitudinal design.
This serves as a way to strictly measure the effectiveness of the
advertising campaign without letting other factors confuse the
facts.
Survey a sample group, much like our primary research, at two
points in time
Questions would be focused around awareness and behavioral
changes among consumers before and after exposure to our
advertising campaign.
The best benefit to using this approach to measure campaign
effectiveness is that it would be very cheap to conduct. Given
Princeton Record Exchange’s small budget for advertising of
$10,000 a year, this would definitely be a perfect fit.