PREX (4)
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Consumer/Target Analysis<br />
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A young adult, between the ages of 18-34, living in the<br />
near vicinity of Princeton, NJ.<br />
They enjoy having a great deal on items and affordable<br />
pricing.<br />
They also prefer smaller, mom and pop style businesses<br />
as opposed to the “Big Box” stores<br />
Has a fascination with vinyl albums.<br />
Wants three things out of their record store experience:<br />
low prices, high quality merchandise, and a great amount<br />
of depth in their store’s selection.
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