Pooch & Mutt Product Guide

A HEALTH FOOD COMPANY
Pooch & Mutt is a health food company; the health
food that we make just happens to be for dogs.
What do we mean by health food? Everything that
we (or our dogs) eat is either poison, or medicine; it
can either make us more healthy, or less healthy. All of
Pooch & Mutt’s foods are ‘Naturally Powered’ - packed
full of natural, active ingredients, tailored to specific
life conditions, to keep dogs as healthy as possible.
AWARDS & ACCREDITATIONS
WINNER: SMARTA ‘MADE IN BRITAIN’ AWARD
WINNER: GREAT BRITISH ENTREPRENEUR AWARDS
WINNER: EUROPEAN DESIGN AWARDS
WINNER: MICROSOFT TECHOVER
WINNER: THE TIMES, READY BUSINESS BRITAIN
SILVER: PENTAWARDS, DESIGN AWARDS
FINALIST: NATIONAL BUSINESS AWARDS
FINALIST: GROCER NEW PRODUCT AWARDS 2014 AND 2015
ACCREDITED BY: PETA (PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS)
AWARDED: THE ETHICAL AWARD
Pooch & Mutt founder;
Guy Blaskey, with Chief
Product Tester, Pepper.
“LET THY FOOD BE THY MEDICINE,
AND THY MEDICINE BE THY FOOD” HIPPOCRATES
Hippocrates, the ‘father of modern medicine’, lived
in ancient Greece over 2,000 years ago. He knew
more than a lot about health and wellbeing and the
importance of good nutrition. Like Hippocrates, we at
Pooch & Mutt believe in the power of good nutrition;
that ‘good health starts with what we eat’, and that
this is as true for our four-legged friends as it is for us.
Pooch & Mutt foods are not only free from the junk
food found in a lot of dog foods, they are also packed
with natural, powerful active ingredients to help your
dog lead a happy, healthy life.

GRAIN-FREE, COMPLETE, NATURAL
FOOD TO HELP KEEP YOUR DOG
CALM & RELAXED WITH:
45% TURKEY
an L-Tryptophan-rich protein source.
SWEET POTATO
which contains high levels of ‘anti-stress’
B vitamins and is both low GI and high
in digestion-aiding fibre.
CHAMOMILE
a traditional relaxation aid that has
been used for centuries.
L-TRYPTOPHAN
a natural amino acid that is used to form
serotonin, the ‘feel good’ neurotransmitter.
BREWERS YEAST
rich in ‘anti-stress’ B vitamins.
PROBIOTICS AND PREBIOTICS
to aid digestion, as digestive discomfort
can cause dogs to become stressed.
“After 3 weeks on the food there is a noticeable difference in his behaviour
when he is walking on lead. He is much calmer when approached by
other dogs.” Wendy Cook
“I have been using ‘Calm & Relaxed’ food with my border collie Olwyn.
She is naturally a very reactive girl, but has become a much more
relaxed dog.” Jayne Holder
Composition: Turkey (45%; including; 25% freshly prepared turkey, 17% dried turkey, 1.5% turkey oil, .5%
turkey gravy), sweet potato (25%), potato, peas, beet pulp, brewer’s yeast (1.93%), linseed, alfalfa, pea protein,
minerals, vitamins, mannan oligosaccharides (prebiotic MOS) (0.19%), fructooligosaccharides (prebiotic FOS)
(0.19%), chamomile (0.19%), Yucca schidigera extract (0.04%), cranberry (0.04%), glucosamine (175 mg/kg),
chondroitin sulphate (125 mg/kg).
Nutritional additives per kg: Vitamins: vitamin A (as retinyl acetate) 25,240IU, vitamin D3 (as cholecalciferol)
2,165IU, vitamin E (as alpha tocopherol acetate) 180mg, biotin 145mcg. Trace elements: C upric sulphate
pentahydrate 58mg, zinc sulphate monohydrate 133.5mg, manganous sulphate monohydrate 105mg,
ferrous sulphate monohydrate 160mg, calcium iodate anhydrous 1.6mg, sodium selenite 0.6mg.
Technological additives: Enterococcus faecium cernelle 68 (SF68, NCIMB 10415) 1,000000000cfu as
an aid in the establishment, maintenance and restoration of a balanced gut flora in dogs. Amino acids:
L-Tryptophan (940mg). Analytical constituents: Protein 24%, crude oils and fats 12%, crude fibres 3.5%,
inorganic matter 7.5%, omega 6 1.93%, Omega 3 0.94%.

“‘Move Easy’ has made a massive difference in him; he no longer sleeps
straight after a meal... I have been able to increase our walks as he now
has a lot more energy.” Charlie Dapple
“Mara is very active and likes to play with other dogs. She also has a tail
wag that looks like she’s about to take off, so ‘Move Easy’ helps keep
those joints supple.” Brian Slack
GRAIN-FREE, COMPLETE, NATURAL
FOOD TO HELP YOUR DOG
MOVE EASY WITH:
45% SALMON
one of nature’s richest sources of the omega 3
EFAs that are essential for joint well-being.
GLUCOSAMINE AND CHONDROITIN
probably the best-known nutraceutical
combination for joint health.
GREEN LIPPED MUSSEL (PERNA CANALICULUS)
which has well-researched joint-protecting qualities.
ROSEHIP (ROSA CANINA)
the variety of rosehip shown in recent
research to be an effective mobility aid.
LINSEED
a source of omega 3 EFAs.
ALFALFA
used in traditional cultures for joint health.
YUCCA
used by Native Americans to aid their animals’ mobility.
Composition: Salmon (45%; including 25% freshly prepared salmon, 16% dried salmon, 3% salmon oil, 1%
salmon gravy), sweet potato, potato, peas, pea protein, beet pulp, linseed (3.16%), alfalfa (1.58%), minerals,
vitamins, brewer’s yeast, mannan oligosaccharides (prebiotic MOS) (0.19%), fructooligosaccharides (prebiotic
FOS) (0.19%), glucosamine (1,000mg/kg), rosehip (0.04%), green lipped mussel (0.04%), Yucca schidigera
extract (0.04%), cranberry (0.04%), chondroitin sulphate (290mg/kg).
Nutritional additives per kg: Vitamins: vitamin A (as alpha tocopherol acetate) 180mg, Biotin 145mcg.
Trace elements: Cupric sulphate pentahydrate 58mg, zinc sulphate monohydrate 133.5mg, manganous
sulphate monohydrate 105mg, ferrous sulphate monohydrate 160mg, calcium iodate anhydrous 1.6mg,
sodium selenite 0.6mg. Technological additives: Enterococcus faecium cernelle 68 (SF68; NCIMB 10415)
1,000,000,000cfu as an aid in the establishment, maintenance and restoration of a balanced gut flora in dogs.
Analytical constituents: Protein 26%, crude oils and fats 15%, crude fibres 3.5%, inorganic matter 8%, omega
6 1.18%, omega 3 4.13%. For best before date see base/side. Fresh drinking water should be available at all
times. Store in a cool, dry place. For canine use only.

“After a couple of days on ‘Slim & Slender’, his shape has completely
changed and he has way more energy. He was 10kg and is now 8.5kg
after the last weigh in at the vets.” Spencer and Mummy Jemma
“A 5kg weight loss and a very happy vet!” Jo Butler
GRAIN-FREE, COMPLETE, NATURAL
FOOD TO HELP KEEP YOUR DOG
SLIM & SLENDER WITH:
45% CHICKEN
a low-fat protein source that is naturally rich in L-carnitine.
SWEET POTATO
which is low GI, high in fibre and a source of B vitamins.
PEA PROTEIN
which is low GI, high in BCAAs and shown to help
management of ghrelin – the hunger stimulating hormone.
CLA
shown to support fat metabolism and aid weight management.
PSYLLIUM
a dietary fibre that promotes satiety.
L-CARNITINE
a popular fat burning supplement.
PROBIOTICS AND PREBIOTICS
to aid digestion.
GLUCOSAMINE AND CHONDROITIN
to support joints that may be carrying extra weight.
Composition: Chicken (45%; including 25% freshly prepared chicken, 16% dried chicken, 2% chicken
oil, 2% chicken gravy), sweet potato (25%), potato, peas, pea protein (6%), beet pulp, linseed, alfalfa,
minerals, vitamins, brewers yeast, CLA supplement (960kg/kg), mannan oligosaccharides (prebiotic MOS),
fructooligosaccharides (prebiotic FOS), psyllium (0.08%), Yucca schidigera extract, cranberry, glucosamine
(175 mg/kg), chondroitin sulphate (125 mg/kg).
Nutritional additives per kg: Vitamins: vitamin A (as retinyl acetate) 25,240IU, vitamin D3 (as cholecalciferol)
2,165IU, vitamin E (as alpha tocopherol acetate) 180mg, biotin 145mcg. Trace elements: Cupric sulphate
pentahydrate 58mg, zinc sulphate monohydrate 133.5mg, manganous sulphate monohydrate 105mg,
ferrous sulphate monohydrate 160mg, calcium iodate anhydrous 1.6mg, sodium selenite 0.6mg.
Technological additives: Enterococcus faecium cernelle 68 (sf68; ncimb 10415) 1,000,000,000cfu as an aid
in the establishment, maintenance and restoration of a balanced gut flora in dogs. Amino acids: L-carnitine
480mg/kg. Analytical constituents: Protein 25%, crude oils and fats 12%, crude fibres 4.5%, inorganic
matter 7%, omega 6 2.09%, omega 3 1.07%, calcium 1.33%, phosphorus 1.00%.

GRAIN-FREE, COMPLETE, NATURAL
FOOD TO HELP MAINTAIN YOUR DOG’S
HEALTH & DIGESTION WITH:
45% SALMON
as fish tends to be easier for dogs to digest than meat.
PROBIOTICS AND PREBIOTICS
to aid the balance of the ‘good bacteria’
that promote healthy digestion.
PARSLEY
used since the 4th century BC to aid digestion.
SWEET POTATO
which is low GI, high in digestion-aiding
fibre and a source of B vitamins.
CHARCOAL
used since the days of ancient Egypt,
especially in cases of flatulence.
PSYLLIUM
a fibre source that promotes firm stools.
“Her coat is growing back, she is not so itchy and as for the wind…
I shall definitely be reordering when I run out.” Lynne Rainey
“Delicious kibble that not only tastes good, but keeps the digestive
system regulated.” Jacob
Composition: Salmon (45%; including 25% freshly prepared salmon, 17% dried salmon, 1.5% salmon oil,
1.5% salmon gravy), sweet potato (25%), potato, peas, alfalfa, beet pulp, linseed, charcoal (0.55%), minerals,
vitamins, brewer’s yeast, mannan oligosaccharides (prebiotic MOS), fructooligosaccharides (prebiotic FOS),
parsley, psyllium, Yucca schidigera extract, cranberry, glucosamine (175mg/kg), chondroitin sulphate
(125mg/kg).
Nutritional additives per kg: Vitamins: vitamin A (as retinyl acetate) 25,240IU, Vitamin D3 (as cholecalciferol)
2,165IU, Vitamin E (as alpha tocopherol acetate) 180mg, biotin 145mcg. Trace elements: Cupric sulphate
pentahydrate 58mg, zinc sulphate monohydrate 133.5mg, manganous sulphate monohydrate 105mg,
ferrous sulphate monohydrate 160mg, calcium iodate anhydrous 1.6mg, sodium selenite 0.6mg.
Technological additives: Enterococcus faecium cernelle 68 (sf68; ncimb 10415) 1,000,000,000cfu as an aid
in the establishment, maintenance and restoration of a balanced gut flora in dogs. Analytical constituents:
protein 24%, crude oils and fats 12% , crude fibres 3.5%, crude matter 8.5%, omega 6 1.2%, omega 3 3.69%,
calcium 1.7%, phosphorus 1.24%.

GRAIN-FREE, COMPLETE, NATURAL
FOOD TO HELP KEEP YOUR DOG’S
FRESH BREATH WITH:
45% CHICKEN
a low-scent protein source.
PARSLEY
a source of chlorophyll; a natural deodoriser.
PEPPERMINT
to aid breath scent.
PROBIOTICS & PREBIOTICS
to aid digestion, as bad digestion
can be the cause of bad breath.
SWEET POTATO
which is low GI, high in digestion-aiding
fibre and a source of B vitamins.
CITRUS EXTRACT
known to reduce plaque build up.
all in a crunchy kibble; to help
keep teeth clean.
“Her bad breath affects her coat when she licks herself clean, it makes
her pong pretty badly. It’s really noticeable whenever she is not eating
‘Fresh Breath’ food, so we’re hoping to keep Holly on ‘Fresh Breath’
forever now!” Irene Price
“‘Fresh Breath’ smells minty and so does my Bichon Frise’s breath!
It’s got all the right nutrition for your puppy!” Independent
Review
Composition: Chicken (45%; including 25% freshly prepared chicken, 14% dried chicken, 4%
chicken fat, 2% chicken gravy), sweet potato (23%), potato, peas, pea protein, beet pulp, linseed,
alfalfa, minerals, vitamins, brewer’s yeast, mannan oligosaccharides (prebiotic MOS) (0.19%),
fructooligosaccharides (prebiotic FOS) (0.19%), citrus extract (0.08%), peppermint (0.08%), parsley
(0.08%), Yucca schidigera extract (0.04%), cranberry (0.04%) , glucosamine (175mg/kg), chondroitin
sulphate (125mg/kg).
Nutritional additives per kg: Vitamins: vitamin A (as retinyl acetate) 25,240IU, vitamin D3
(as cholecalciferol) 2,165IU, vitamin E (as alpha tocopherol acetate) 180mg, biotin 145mcg.
Trace elements: cupric sulphate pentahydrate 58mg, zinc sulphate monohydrate 133.5mg,
manganous sulphate monohydrate 105mg, ferrous sulphate monohydrate 160mg, calcium iodate
anhydrous 1.6mg, sodium selenite 0.6mg. Technological additives: Enterococcus faecium cernelle
68 (sf68; ncimb 10415) 1,000,000,000cfu as an aid in the establishment, maintenance and restoration
of a balanced gut flora in dogs. Analytical constituents: Protein 26%, crude oils and fats 15%, crude
fibres 3.5%, inorganic matter 7%, omega 6 2.56%, omega 3 1.14%.

GRAIN-FREE TREATS
DAILY DENTAL
75% British chicken with peppermint, parsley,
prebiotics, citrus extract and a whole lot of crunch.
CALMING CRUNCHIES
75% British duck with chamomile, lavender,
prebiotics, B vitamins and L-tryptophan.
SENSITIVE SALMON
75% Scottish salmon with prebiotics, omega 3,
antioxidants, vitamins and minerals.

WHEAT-FREE TREATS
BRAIN & TRAIN
Includes chicken, Ginkgo biloba and coconut oil. Ginkgo biloba is thought to have been cultivated in China
for over 1,500 years. It is traditionally used as a memory and concentration aid. Coconut oil is a source of
medium-chain triglycerides (MCTs). MCTs are converted into ketones, which act as an energy source for
the brain. These treats can both aid dogs in training and elderly dogs.
PUPPY DEVELOPMENT
Includes chicken, linseed and chicory. Your puppy’s brain develops extremely quickly. Linseed is a natural
source of omega 3, essential for proper brain growth. Plus, omega 3 has been shown to aid puppy memory,
so can help trainability. Chicory is a natural prebiotic that helps promote the correct functioning of the
digestive system, as puppies can have delicate digestion.
CALM & RELAXED
Includes lamb, chamomile and L-tryptophan. Chamomile was traditionally used in ancient Greece, Egypt
and beyond to aid relaxation. L-tryptophan is essential to form serotonin, the ‘feel good’ neurotransmitter.
Give these treats to your dog before stressful situations such as visits to the vets, car journeys, fireworks,
competitions, separation or just as a nice bedtime treat.
FRESH BREATH
Includes chicken, parsley, peppermint oil and chicory. Parsley is a source of chlorophyll, a natural deodoriser.
Peppermint not only gives breath a fresh scent, it can also aid digestion. Poor digestion is often a cause
of bad breath. Chicory is a natural prebiotic that can help the proper functioning of the digestive system.
The biscuit’s abrasive action can clean your dog’s teeth as they chew.
HEALTH & DIGESTION
Includes chicken, parsley, charcoal and chicory. Parsley has been used since the 4th century BC to aid
digestion, especially in cases of bloating and flatulence. Charcoal was originally used in ancient Egypt;
it works by absorbing foods that haven’t been properly digested, which can cause gas. Chicory is a natural
prebiotic, which can help to regulate digestive bacteria.
FEEL GOOD
Includes oats, rice, rye, chicken, yeast extract, rosemary extract. 10p per pack sold goes to dog charities.
This includes both large and small charities, not just the well known ones.
MOVE EASY
Includes chicken, linseed, rose hip (Rosa canina) and yucca. Linseed is a natural source of omega 3, which is
essential for joint health. Rose hip is high in antioxidants and vitamin C. Scientific studies have shown the
Rosa canina variety of rose hip to be an effective way to maintain joint comfort. Yucca was traditionally fed by
Native Americans to their animals to aid joint function and mobility.

“Her hair has grown back, her coat looks great, and she is no longer
scratching.” Sheena Goudie
He seems more at ease, skin colouration which was very pink on his belly
has calmed down significantly, and the scratching has lessened.” Paul Kelly
A month ago, Pebble’s stools weren’t right. Since being on ‘Bionic Biotic’,
her stools have been so much better. She has more energy, and is more
herself!” Emma King
“We use ‘Mobile Bones’ for our dog who’s eight years old. Her recovery
after a long walk is much quicker.” Independent
Review
“Not long after starting ‘Mobile Bones’, Oscar was jumping over things
that he had stopped being able to.” Sue Thomson
“I feed my dog a raw diet and use ‘Mobile Bones’ as a daily supplement
to give the extra nutrients she needs. She gets so many compliments
wherever we go and at almost 7, she is as fit and youthful looking as she
has always been.” Independent
Review
SUPPLEMENTS
BIONIC BIOTIC
‘Bionic Biotic’ is a natural supplement for dogs to promote solid stools,
healthy skin, a glossy coat, digestion and more.
Key ingredients
Skin & coat:
Omega 3 & 6, soya oil, biotin, methionine, zinc.
Digestion:
Probiotic, prebiotic FOS.
Immunity:
Probiotic, omega 3 & 6 iron, selenium.
Overall health: Antioxidants, vitamins & minerals.
MOBILE BONES
‘Mobile Bones’ is a natural supplement for dogs for joint comfort, mobility
and development of strong bones.
Key ingredients
Joint health
Glucosamine HCL, MSM, omega 3 & 6, yucca,
& mobility:
manganese, B-complex vitamins, bioflavenoids.
Antioxidants:
Selenium, vitamin C, vitamin E & mint.
Bone density:
Alfalfa, calcium, phosphorus & silicon.
Cookie, pictured; is the original inspiration behind Pooch & Mutt.
Cookie is Pooch & Mutt founder Guy Blaskey’s family dog. She was
diagnosed with hip dysplasia at 3 months old and told she would
need a hip replacement within 3 years. ‘Mobile Bones’ was developed
as a way to help her.
8 years on, Cookie is running around happily with no need for a
hip replacement.
SALMON OIL
‘Salmon Oil’ is a rich, natural, source of Omega 3 (DHA and EPA),
Omega 6 and Omega 9, offering the correct high ratio of Omega 3 to 6.
Omega fatty acids cannot be made by the body, so it is essential
that your pet consumes them as part of their diet.
Made with sustainably sourced, Scottish salmon reared for human
consumption in sea lochs under natural and environmentally
compatible conditions.

WWW.POOCHANDMUTT.COM
UK OFFICE +44 (0)20 30 111 567
POOCH@POOCHANDMUTT.COM
SALES CONTACTS
NATHAN@POOCHANDMUTT.COM
HANNAH@POOCHANDMUTT.COM