RUST magazine: Rust#5

“Rust NeverSleeps”
Nope, the real reason I do this is because I haven’t quite finished the job
that I set out to do. Twenty years ago I launched a magazine called TBM that
aimed to shake up the off-road industry with the novel approach of telling the
honest truth about dirt bikes. You know… warts and all, as opposed to simply
regurgitating what the manufacturers wanted us to believe.
That was a lot of fun. We worked for you guys (the consumers), exposed
some bare-faced lies, took manufacturers to task, built some amazing friendships,
built some god-awful project bikes, took part in a lot of races, finished
a few of them, and generally enjoyed ourselves. So when the chance came
to create the new RUST brand out of the box of bits marked ‘TBM’, naturally
I grabbed it with both hands, lovingly assembled the parts, poured some fresh
fuel in it and jumped aboard.
I hope you like what we have created here at RUST. Because rather like
brewing a really good craft beer, we like to take our time about producing
a worthwhile product that’s carefully assembled from fine ingredients. And
which offers more in the way of reward than the tasteless gassy fizz which
characterizes much of the internet’s content. Sometimes that takes a little
longer to make, but we think it’s worth the wait. That’s the RUST way of
doing things. And I believe it’s the right way… Si Melber
We want to hear from you. Contact editorial@rustsports.com with your feedback.