RUST magazine: Rust#5
RUST magazine: Want to know how to set up your bike like a pro? Well in RUST #5 we give you the lowdown on the top tips that’ll make your bike handle and your confidence soar. And meet the guys transforming the Trail riders Fellowship from an old boys’ club, to a contemporary collective.
RUST magazine: Want to know how to set up your bike like a pro? Well in RUST #5 we give you the lowdown on the top tips that’ll make your bike handle and your confidence soar. And meet the guys transforming the Trail riders Fellowship from an old boys’ club, to a contemporary collective.
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TRF<br />
WAR!<br />
The 6 core values<br />
of the TRF<br />
CLARIFICATION CERTAINLY SEEMS<br />
high on the list of the TRFs new agenda.<br />
Knowing who the organisation is, and<br />
what it stands for, seems obvious but at<br />
the same time such clarity works both as<br />
a means to communicate and market the<br />
TRF’s values, making it less likely to be<br />
misconceived as a crazy bunch of motorcycle<br />
hoodlums and so better representing<br />
the mature decent people that actually<br />
make up the membership.<br />
“If you held up a mirror to the TRF you’d<br />
probably end up with a confusing diaspora<br />
that wouldn’t make any sense,” explains<br />
Mario Costa-Sa. “So, working with Greg<br />
Villalobos (a TRF member and communications<br />
and creative/brand specialist),<br />
we’ve devised a communication plan,
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