RUST magazine: Rust#5
RUST magazine: Want to know how to set up your bike like a pro? Well in RUST #5 we give you the lowdown on the top tips that’ll make your bike handle and your confidence soar. And meet the guys transforming the Trail riders Fellowship from an old boys’ club, to a contemporary collective.
RUST magazine: Want to know how to set up your bike like a pro? Well in RUST #5 we give you the lowdown on the top tips that’ll make your bike handle and your confidence soar. And meet the guys transforming the Trail riders Fellowship from an old boys’ club, to a contemporary collective.
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T RF Feature<br />
TRF<br />
WAR!<br />
ing membership and sense of mobilisation you could<br />
argue it’s the right strategy at the right time. With<br />
Costa-Sa’s direction the TRF is now marketing itself,<br />
not just to new members, not just the industry, but to<br />
wider society, including the politicos. And in no uncertain<br />
style.<br />
Costa-Sa: “My rights of way officer here in Herts<br />
group, Steve Mann, a brilliant guy - and like me he’s<br />
new to the TRF - he nailed it when he said the TRF’s<br />
previous strategy in this area had been going around<br />
almost apologising for our presence. And of course<br />
we’ve ended up with a logo and a brand that is kind of<br />
designed to be less offensive to the people against us,<br />
rather than proactive about our position and what we<br />
do. That doesn’t make sense to me.
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