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Cisco and Itron Partnership FAQ

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<strong>Cisco</strong> <strong>and</strong> <strong>Itron</strong> Join Forces<br />

to Deliver Next–Generation, IP-Based Smart Grid Platform<br />

Frequently Asked Questions<br />

<strong>Cisco</strong>’s industry st<strong>and</strong>ard IP architecture to power <strong>Itron</strong>’s market-leading OpenWay ®<br />

smart meter system. Collaboration efforts will enable a secure, consolidated IP-based<br />

smart meter communications network for utilities’ current <strong>and</strong> future smart grid<br />

applications.<br />

<strong>Itron</strong> <strong>and</strong> <strong>Cisco</strong> are embarking on a new global partnership to collaborate on smart grid<br />

solutions. This joint-development agreement is focused on introducing the first fully-<br />

implemented IPv6-based communications to the smart grid market, delivered through<br />

<strong>Itron</strong>’s OpenWay system.<br />

The purpose of the agreement is to jointly develop the next-generation architecture <strong>and</strong><br />

technology for intelligent distributed networking infrastructure of the smart grid. This<br />

effort will leverage <strong>Itron</strong>’s existing OpenWay smart metering platform, as well as <strong>Cisco</strong>’s<br />

networking <strong>and</strong> cyber security technology <strong>and</strong> expertise. The resulting reference design<br />

will enable utilities to be in compliance with the proposed North American Electric<br />

Reliability Council (NERC) cyber security requirements <strong>and</strong> National Institute of<br />

St<strong>and</strong>ards <strong>and</strong> Technology (NIST) cyber security guidelines.<br />

While the agreement is applicable world-wide, initial development is focused on <strong>Itron</strong>’s<br />

OpenWay solution <strong>and</strong> its roots in North America as it will serve as the first target<br />

platform for this effort. Applying the developed architecture to other <strong>Itron</strong> systems may<br />

occur over time, as market requirements <strong>and</strong> opportunities dictate.<br />

As a result of this collaboration, <strong>Itron</strong> will be licensing <strong>Cisco</strong> technology within its<br />

OpenWay smart meters—akin to “<strong>Cisco</strong> Inside.” This will create the first enterprise-class<br />

networking solution synonymous with the <strong>Cisco</strong> quality, security <strong>and</strong> reliability that the<br />

utility industry relies on for its critical telecommunications infrastructure <strong>and</strong> the proven<br />

reliability of <strong>Itron</strong>’s smart metering solution. Ultimately, <strong>Itron</strong> will sell, install <strong>and</strong> support<br />

the <strong>Cisco</strong>-networked system <strong>and</strong> will continue to own all aspects of the utility customer<br />

relationship.


<strong>FAQ</strong>s:<br />

Q: What exactly are you announcing today?<br />

A: <strong>Cisco</strong> <strong>and</strong> <strong>Itron</strong> are announcing a joint development <strong>and</strong> alliance agreement. This<br />

helps bring true interoperability to the smart grid. With <strong>Itron</strong> <strong>and</strong> <strong>Cisco</strong>’s joint technology<br />

solutions <strong>and</strong> services, utilities will benefit from new IP-based smart metering solutions<br />

that are more secure <strong>and</strong> reliable, easier to maintain, <strong>and</strong> adaptable to future<br />

requirements.<br />

Q: <strong>Itron</strong> <strong>and</strong> <strong>Cisco</strong> seem like very different companies. What do they have in<br />

common?<br />

A: While <strong>Itron</strong> <strong>and</strong> <strong>Cisco</strong> are not in the same industry, we have very similar business<br />

values <strong>and</strong> philosophies.<br />

• We believe in building customer value by listening to our customers <strong>and</strong><br />

appreciating their challenges, <strong>and</strong> we underst<strong>and</strong> that customers are<br />

fundamental to our success by earning trusted advisor status.<br />

• We have similar business philosophies that respect <strong>and</strong> support the past while<br />

innovating for the future; keeping the entire end-to-end architecture in mind.<br />

• We underst<strong>and</strong> the world’s resources are increasingly constrained <strong>and</strong> have<br />

taken on the responsibility to use our assets <strong>and</strong> technology to increase<br />

efficiencies, better manage resources, <strong>and</strong> enact processes <strong>and</strong> procedures that<br />

reduce our environmental impact <strong>and</strong> help increase the sustainability of<br />

customers.<br />

• We believe making a positive impact on the communities in which we operate;<br />

contributing <strong>and</strong> volunteering is core to both cultures.<br />

Q: Why is <strong>Itron</strong> partnering with <strong>Cisco</strong> in this way?<br />

A: While OpenWay has already established itself as an AMI market leader with over 14<br />

million meters under contract, we hear utilities asking for a more open, network design<br />

that achieves enterprise-class networking <strong>and</strong> security <strong>and</strong> that is fully IPv6 based to<br />

support broader smart grid initiatives. This partnership with <strong>Cisco</strong> provides us with<br />

further expertise in open st<strong>and</strong>ards-based networking <strong>and</strong> helps accelerate the move to<br />

this next level. We see the entire industry having a need to migrate its technology to<br />

address evolving needs by using open st<strong>and</strong>ards-based solutions at all layers in the<br />

network stack.<br />

Q: Why did <strong>Cisco</strong> choose <strong>Itron</strong> as its development partner to work with?<br />

A: <strong>Itron</strong>’s long-st<strong>and</strong>ing industry expertise as a smart metering leader, as well as its<br />

experience in large-scale system deployments using both RF <strong>and</strong> broadb<strong>and</strong><br />

communications, were key factors. <strong>Itron</strong>’s approach to developing <strong>and</strong> marketing<br />

OpenWay as a true high-quality smart meter is also essential to the build out of an<br />

open, interoperable smart grid. The <strong>Itron</strong> smart meter was designed from the beginning<br />

to be fully upgraded via firmware, providing more functionality, security, <strong>and</strong> futureproofing.<br />

And the OpenWay system was designed to be communications agnostic at the<br />

application layer. This is an excellent fit of vision <strong>and</strong> capabilities.<br />

Q: How is this different from other solutions in the market today?<br />

A: The <strong>Cisco</strong>-<strong>Itron</strong> collaboration takes interoperability, st<strong>and</strong>ards, <strong>and</strong> security to the<br />

next level for smart grid applications. Our vision is to provide a full IPv6-based,<br />

interoperable solution at every level in the “network stack.” <strong>Itron</strong>’s proven ability to


deliver a comprehensive smart metering solution, embedded with renowned <strong>Cisco</strong><br />

networking technology, is a powerful combination. Together, <strong>Itron</strong> <strong>and</strong> <strong>Cisco</strong> are two<br />

companies utilities can trust with the experience <strong>and</strong> resources to truly deliver on the<br />

promise of smart grid.<br />

Q: What is the timing of these releases?<br />

A: While this partnership involves an evolutionary path, the current OpenWay platform is<br />

available today. With <strong>Cisco</strong>’s collaboration, <strong>Itron</strong>’s OpenWay system will be IPv6<br />

capable (fully supporting IP communications to the meter) as planned by the end of the<br />

year. Planning <strong>and</strong> design of future iterations is already underway.<br />

Q: Where does this partnership place you in the competitive AMI l<strong>and</strong>scape?<br />

A. This development collaboration is in response to foreseen market needs <strong>and</strong> a desire<br />

to provide a secure <strong>and</strong> complete st<strong>and</strong>ards-based approach to the networking<br />

infrastructure layer. This will lead to one common enterprise communications<br />

architecture across the utility to support a range of smart grid applications, beyond<br />

metering <strong>and</strong> AMI. These applications could include dem<strong>and</strong> response, distribution<br />

automation, distributed generation, <strong>and</strong> energy storage. To deliver on the promise of<br />

smart grid interoperability, we believe the marriage of enterprise network st<strong>and</strong>ards with<br />

an industry leading, reliable smart metering solution is a truly different—<strong>and</strong> critical—<br />

approach for our industry.<br />

Q: What are the financial implications of the agreement?<br />

A. The financial terms of the partnership are confidential. However, we are jointly<br />

developing this design <strong>and</strong> <strong>Itron</strong> will be licensing <strong>Cisco</strong> networking components as part<br />

of our solution. In addition, this opportunity better positions <strong>Itron</strong> to provide a more<br />

robust smart grid solution, opening up a broader enterprise system sale of products <strong>and</strong><br />

services into the utility for <strong>Itron</strong>.<br />

Q. How will this affect OpenWay gross margins?<br />

A. The financial terms of the partnership are confidential, but we do not expect our<br />

margins to be adversely affected. <strong>Itron</strong> will be licensing the reference design within<br />

OpenWay. In addition, <strong>Itron</strong> will be a distributor for other <strong>Cisco</strong> networking components<br />

as part of our solution offering.<br />

Q: Will anyone else have access to this technology?<br />

A. This is a development agreement specific to <strong>Itron</strong> <strong>and</strong> <strong>Cisco</strong>. Upon completion of the<br />

reference architecture <strong>and</strong> its availability in <strong>Itron</strong>’s “<strong>Cisco</strong> inside” OpenWay platform, it<br />

will be made available for adoption by the rest of the industry through <strong>Cisco</strong>.<br />

Q. Does this agreement apply to OpenWay electricity only? How does it affect<br />

other <strong>Itron</strong> solutions?<br />

A. Initially our development plans will focus on OpenWay in North America. Over time to<br />

meet market requirements, <strong>Itron</strong> will consider adapting this reference design in other<br />

<strong>Itron</strong> systems offered around the world<br />

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