Business Outlook Survey of Senior Executives Market Research Report 2013-2014
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<strong>Business</strong> <strong>Outlook</strong> <strong>Survey</strong> <strong>of</strong> <strong>Senior</strong> <strong>Executives</strong> <strong>Market</strong><br />
<strong>Research</strong> <strong>Report</strong> <strong>2013</strong>-<strong>2014</strong>: Radiant Insights, Inc<br />
"Global <strong>Business</strong> <strong>Outlook</strong> <strong>Survey</strong> <strong>of</strong> <strong>Senior</strong> <strong>Executives</strong> <strong>2013</strong>-<strong>2014</strong>" is a new report by ICD<br />
<strong>Research</strong> that analyzes how companies' procurement expenditures, business strategies,<br />
media spend, marketing and sales strategies and practices, and business planning are set to<br />
change in <strong>2013</strong>-<strong>2014</strong>.<br />
This report gives you access to the category-level spending outlooks, budgets, supplier<br />
selection criteria, business challenges, current size <strong>of</strong> the marketing and advertising<br />
budgets and investment opportunities <strong>of</strong> senior level executives. The report also identifies<br />
the future growth <strong>of</strong> buyers and suppliers, M&A, capital expenditure, staff hiring, and e-<br />
procurement.<br />
This report not only grants access to the opinions and strategies <strong>of</strong> business decision<br />
makers and competitors, but also examines their actions surrounding business priorities.<br />
The report also provides access to information categorized by region, company type and<br />
sizes.<br />
Read Complete <strong>Report</strong> with TOC @<br />
http://www.radiantinsights.com/research/global-business-outlook-survey-<strong>of</strong>senior-executives-<strong>2013</strong>-<strong>2014</strong><br />
Summary<br />
Why was the report written?<br />
This report is the result <strong>of</strong> an extensive survey drawn from ICD <strong>Research</strong>'s exclusive panel<br />
<strong>of</strong> leading global senior level executives from industries such as such as mining, medical<br />
devices, food and beverage, packaging, power, airports, oil and gas and pharmaceutical.<br />
The report includes key topics such as procurement behaviors and strategies, the current<br />
size <strong>of</strong> the marketing and advertising budgets. Furthermore the report also identifies the<br />
threats and opportunities, economic outlook trends, M&A expectations, media channel<br />
spending outlooks, media budgets, marketing agency selection criteria, business challenges<br />
and confidence among senior level executives across various industries.<br />
Most secondary research reports are based on general industry drivers and do not<br />
understand the industry executives' attitude and changing behaviors, creating a gap in<br />
presenting the business outlook <strong>of</strong> the industry. In an effort to bridge this gap, ICD
<strong>Research</strong> created this primary-research based report by gathering the opinions <strong>of</strong> multiple<br />
stake holders in the value-chain <strong>of</strong> the industry<br />
What is the current market landscape and what is changing?<br />
Overall, senior level executives anticipate an increase in levels <strong>of</strong> consolidation with 62% <strong>of</strong><br />
respondents expecting an increase in M&A activity in <strong>2013</strong>.<br />
What are the key drivers behind recent market changes?<br />
Cost and demand pressures, repayment <strong>of</strong> debt, and the potential need to meet new<br />
compliance procedures. In addition, quick access to new markets, business expansion, and<br />
attempts to increase market share which are easily achievable through M&A are key<br />
reasons for increase in consolidation levels according to senior executives.<br />
Read Complete <strong>Report</strong> with TOC @<br />
http://www.radiantinsights.com/research/global-business-outlook-survey-<strong>of</strong>senior-executives-<strong>2013</strong>-<strong>2014</strong><br />
What makes this report unique and essential to read?<br />
"Global <strong>Business</strong> <strong>Outlook</strong> <strong>Survey</strong> <strong>of</strong> <strong>Senior</strong> <strong>Executives</strong> <strong>2013</strong>-<strong>2014</strong>" is a new report by ICD<br />
<strong>Research</strong> that that analyzes how companies' procurement expenditures, business<br />
strategies, media spend, marketing and sales strategies and practices, and business<br />
planning are set to change in <strong>2013</strong>-<strong>2014</strong>. This report provides data and analysis on<br />
category-level spending outlooks, budgets, supplier selection criteria, business challenges,<br />
and investment opportunities <strong>of</strong> senior level executives.<br />
Furthermore it provides the current size <strong>of</strong> the marketing and advertising budgets and how<br />
spending will change, providing insight into global marketing behavior; it also identifies<br />
future growth, key consumer trends, M&A, and e-procurement across various industries.<br />
This report not only grants access to the opinions and strategies <strong>of</strong> business decision<br />
makers and competitors in the global food and beverage industry, but also examines their<br />
actions surrounding business priorities and provides access to information categorized by<br />
region and size.<br />
Scope<br />
Project industry trends and revenue growth expectations across industries in <strong>2013</strong>, and<br />
understand business confidence to make informed business decisions.<br />
Drive revenues by understanding future product investment areas and key growth regions.
Uncover the key challenges and opportunities, and identify the key actions required to<br />
maintain and win business.<br />
Formulate effective sales and marketing strategies by identifying how companies' budgets<br />
are changing and the direction <strong>of</strong> spending in the future. Better promote your business by<br />
aligning your capabilities and business practices with your customer's changing needs.<br />
Secure stronger customer relationships by understanding the behavior and changing<br />
strategies <strong>of</strong> companies.<br />
Reason To Buy<br />
China, Brazil, India and the Middle East are the important emerging markets to <strong>of</strong>fer<br />
growth in <strong>2013</strong>.<br />
Read Complete <strong>Report</strong> with TOC @<br />
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'<strong>Market</strong> uncertainty', 'responding to pricing pressure' and 'cost containment' remain the<br />
leading business concerns for <strong>2013</strong><br />
Overall, for <strong>2013</strong>, the average size <strong>of</strong> the annual procurement budget identified by senior<br />
level executives across industries is projected at US$81 million, while the annual marketing<br />
budget is identified at US$2 million.<br />
'Level <strong>of</strong> service', 'price' and 'proven track record' remains the leading business concerns<br />
across industries in <strong>2013</strong>.<br />
'Competitor and market intelligence research' and 'customer intelligence and analytics'<br />
were identified as the marketing and sales solutions most expected to be invested during<br />
<strong>2013</strong>.<br />
Key Highlights<br />
An analysis <strong>of</strong> revenue growth expectations by senior level respondents reveals that 55%<br />
are 'more optimistic' about their company's revenue growth in <strong>2013</strong>.<br />
A significant percentage <strong>of</strong> senior level respondents highlighted capital expenditure<br />
towards new product development, employee training and IT infrastructure development.
<strong>Senior</strong> level respondents identified 'focus sales efforts on generating new business', 'trial<br />
new and innovative products in the market' and 'focus sales efforts on existing markets' as<br />
key areas where companies intend to change strategies.<br />
A total <strong>of</strong> 21% <strong>of</strong> senior level respondents anticipate a minimum <strong>of</strong> 2% increase <strong>of</strong> their<br />
current workforce in <strong>2013</strong>.<br />
<strong>Survey</strong> results show that, senior level respondents identified the US, Singapore, Taiwan and<br />
Hong Kong and Canada to <strong>of</strong>fer the highest growth potential among developed countries in<br />
<strong>2013</strong>-<strong>2014</strong>.<br />
Read Complete <strong>Report</strong> with TOC @<br />
http://www.radiantinsights.com/research/global-business-outlook-survey-<strong>of</strong>senior-executives-<strong>2013</strong>-<strong>2014</strong><br />
Table <strong>of</strong> Content<br />
1 Introduction<br />
1.1 What is this report about?<br />
1.2 Definitions<br />
1.3 Methodology<br />
1) Online <strong>Survey</strong><br />
2) Secondary <strong>Research</strong><br />
3) Data Analysis and <strong>Report</strong> Writing<br />
4) Quality Control<br />
1.4 Pr<strong>of</strong>ile <strong>of</strong> Global <strong>Senior</strong> Level <strong>Survey</strong> Respondents<br />
2 Executive Summary<br />
3 Global Industry Dynamics - <strong>Senior</strong> Level Respondents<br />
3.1 Global <strong>Senior</strong> Level Respondents: Revenue Growth Expectations<br />
3.1.1 Global senior level respondents: revenue growth expectations by region<br />
3.1.2 Global senior level respondents: revenue growth expectations by company turnover<br />
3.2 Global <strong>Senior</strong> Level Respondents: Change in Company Strategies<br />
3.2.1 Global senior level respondents: change in leading company strategies by region<br />
3.2.2 Global senior level respondents: change in leading company strategies by company<br />
turnover<br />
3.3 Global <strong>Senior</strong> Level Respondents: Merger and Acquisition Activity Expectations<br />
3.3.1 Global senior level respondents: M&A activity expectations by region<br />
3.3.2 Global senior level respondents: M&A activity expectations by company turnover<br />
3.4 Global <strong>Senior</strong> Level Respondents: Capital Expenditure Estimation<br />
3.4.1 Global senior level respondents: projection <strong>of</strong> capital expenditure by region
3.4.2 Global senior level respondents: projection <strong>of</strong> capital expenditure by company<br />
turnover<br />
3.5 Global <strong>Senior</strong> Level Respondents: Planned Change in Staff Recruitment Activity<br />
3.5.1 Global senior level respondents: planned change in staff recruitment activity by<br />
region<br />
3.5.2 Global senior level respondents: planned change in staff recruitment activity by<br />
company turnover<br />
4 Global <strong>Market</strong> Growth <strong>Outlook</strong> - <strong>Senior</strong> Level Respondents<br />
4.1 Global <strong>Senior</strong> Level Respondents: Demand in Emerging <strong>Market</strong>s<br />
4.1.1 Global senior level respondents: demand in emerging markets by region<br />
4.1.2 Global senior level respondents: demand in emerging markets by company turnover<br />
4.2 Global <strong>Senior</strong> Level Respondents: Growth Expectations in Developed Countries<br />
4.2.1 Global senior level respondents: growth expectations in developed countries by<br />
region<br />
4.2.2 Global senior level respondents: growth expectations in developed countries by<br />
company turnover<br />
Read Complete <strong>Report</strong> with TOC @<br />
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5 Threats and Opportunities - Global <strong>Senior</strong> Level Respondents<br />
5.1 Global <strong>Senior</strong> Level Respondents: Leading <strong>Business</strong> Concerns<br />
5.1.1 Global senior level respondents: leading business concerns by region<br />
5.1.2 Global senior level respondents: leading business concerns by company turnover<br />
5.2 Global <strong>Senior</strong> Level Respondents: Key Supplier Actions to Maintain and Secure Buyer<br />
<strong>Business</strong><br />
5.2.1 Global senior level respondents: actions to maintain and secure buyer business by<br />
region<br />
5.2.2 Global senior level respondents: actions to maintain and secure buyer business by<br />
turnover<br />
6 Global Buyer Expenditure Activity - <strong>Senior</strong> Level Respondents<br />
6.1 Global <strong>Senior</strong> Level Respondents: Annual Procurement Budgets<br />
6.1.1 Global senior level respondents: annual procurement budgets by region<br />
6.1.2 Global senior level respondents: annual procurement budgets by company turnover<br />
6.2 Global <strong>Senior</strong> Level Respondents: Planned Change in Procurement Expenditure<br />
6.2.1 Global senior level respondents: planned change in procurement expenditure by<br />
region
6.2.2 Global senior level respondents: planned change in procurement expenditure by<br />
company turnover<br />
6.3 Global <strong>Senior</strong> Level Respondents: Variations in Regional Supplier Prices<br />
6.3.1 Global senior level respondents: variations in regional supplier prices by region<br />
6.3.2 Global senior level respondents: variations in regional supplier prices by company<br />
turnover<br />
7 Global Procurement Behaviors and Strategies- <strong>Senior</strong> Level Respondents<br />
7.1 Global <strong>Senior</strong> Level Respondents: Critical Success Factors for Supplier Selection<br />
7.2 Global <strong>Senior</strong> Level Respondents: E-Procurement<br />
7.2.1 Global senior level respondents: e-procurement by region<br />
7.2.2 Global senior level respondents: e-procurement by company turnover<br />
8 Global Suppliers' <strong>Market</strong>ing Expenditure Activity - <strong>Senior</strong> Level Respondents<br />
8.1 Global <strong>Senior</strong> Level Respondents: Annual <strong>Market</strong>ing Budgets<br />
8.1.1 Global senior level respondents: annual marketing budgets by region<br />
8.1.2 Global senior level respondents: annual marketing budgets by company turnover<br />
8.2 Global <strong>Senior</strong> Level Respondents: Planned Change in <strong>Market</strong>ing Expenditure Levels<br />
Read Complete <strong>Report</strong> with TOC @<br />
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8.2.1 Global senior level respondents: planned change in marketing expenditure by region<br />
8.2.2 Global senior level respondents: planned change in marketing expenditure by<br />
turnover<br />
8.3 Global <strong>Senior</strong> Level Respondents: Future Investment in <strong>Market</strong>ing and Sales<br />
8.3.1 Global senior level respondents: planned investment in marketing and sales<br />
technologies by region<br />
8.3.2 Global senior level respondents: planned investment in marketing and sales<br />
technologies by company turnover<br />
8.4 Global <strong>Senior</strong> Level Respondents: Future Investment by Media Channels<br />
8.4.1 Global senior level respondents: future investment in media channels by region<br />
8.4.2 Global senior level respondents: future investment in media channels by company<br />
turnover<br />
9 Global <strong>Market</strong>ing and Sales Behaviors and Strategies - <strong>Senior</strong> Level Respondents<br />
9.1 Global <strong>Senior</strong> Level Respondents: Key <strong>Market</strong>ing Aims<br />
9.1.1 Global senior level respondents: key marketing aims by region<br />
9.1.2 Global senior level respondents: key marketing aims by company turnover<br />
9.2 Global <strong>Senior</strong> Level Respondents: Key Amendments to <strong>Market</strong>ing Agencies in <strong>2013</strong><br />
9.2.1 Global senior level respondents: key amendments to marketing agencies by region
9.2.2 Global senior level respondents: key amendments to marketing agencies by company<br />
turnover<br />
9.3 Global <strong>Senior</strong> Level Respondents: Critical Factors for Choosing a <strong>Market</strong>ing Agency<br />
9.3.1 Global senior level respondents: critical factors for choosing a marketing agency by<br />
region<br />
9.3.2 Global senior level respondents: critical factors for choosing a marketing agency by<br />
company turnover<br />
10 Appendix<br />
10.1 Methodology<br />
10.2 Contact us<br />
10.3 About ICD <strong>Research</strong><br />
10.4 Disclaimer<br />
About Us<br />
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business intelligence requirements. We assist and facilitate organizations and individuals<br />
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coordinators also <strong>of</strong>fer a host <strong>of</strong> ancillary services such as, research partnerships/ tie-ups<br />
and customized research solutions.<br />
For more information visit: Radiant Insights<br />
Contact:<br />
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Radiant Insights, Inc<br />
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