Pre-Listing Booklet FINAL 5

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Achieving the best price 7
Achieving the best result doesn’t happen by accident. Choosing the right agent can make a big difference to your sale price. It starts with positioning the price correctly. Raine&Horne has exclusive tools and strategies that give you the best opportunity to achieve a premium sale price. Firstly, we work off recent comparable sales in the immediate area to create a strong foundation for your asking price. 95% of today’s buyers have access to online market housing data. The secret therefore to achieving the best result is strategically pricing the property so that it presents current market value and buyers put it on their short list to inspect. Buyers start the purchasing process logically and end the process making emotional decisions. Once a buyer becomes emotionally attached then it becomes a lifestyle decision rather than a dollar transaction. In many cases buyers spend 10-15% more than their original “logical” budget. If the property is priced correctly you will create competition between buyers and achieve the best possible price. It is critical to understand that if a property is overpriced it will prevent buyers moving to the emotional part of the process as their logic is still in control. They may not even bother inspecting the property. There is normally a flurry of buyer activity around new listings for a period of 4-6 weeks. We therefore need to ensure we get the price right in week 1. 8 © copyright Raine & Horne Palm Beach/Avalon 2016
Page 1: Our Guide To Maximising Your Sellin
Page 4 and 5: The value of a premium brand 1
Page 6 and 7: Our results speak for themselves. W
Page 8 and 9: How to present your home 5
Page 12 and 13: Choosing the best method of sale 9
Page 14 and 15: We aim to provide maximum exposure
Page 16 and 17: We pride ourselves on our service t
Page 19 and 20: Raine&Horne Palm Beach/Avalon 1093

Pre-Listing Booklet FINAL 5

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