Pre-Listing Booklet FINAL 5

We aim to provide maximum exposure for your property through
a targeted integrated, marketing campaign.
The marketing campaign for your property should be viewed like a product launch. The simple goal is to attract as
many capable buyers to your property as possible in a concentrated time period.
You are in competition with the other properties on the market and it is our job to ensure that you stand out and
buyers put your property on their short list.
The catalyst to fuel a good campaign is excellent photography that reflects the key features and aspects of the
property.
Frequency and reach are two words that have a lot of meaning in marketing. The higher the frequency and the
further the reach will result in more inspections. It is a simple formula.
Every property is different and we also understand that our clients want to see return on investment.
For this reason we will tailor the right campaign for your budget and property.
Marketing isn’t just advertising, it also consists of:
• Your agent’s database capabilities
• Your internet strategy
• Your agents buyer networking capabilities and organisation size
• Advertising
• Signage and brochures
• Branding
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