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Issue 3 | <strong>Spring</strong>/<strong>Summer</strong> <strong>2016</strong><br />

21<br />

4. SOCIAL MEDIA<br />

We’ve alluded to social media having a massive impact on business in general as well as the insurance sector. However, with an<br />

increasing number of insurers having a global presence, issues of brand and reputation have never been more important. With the<br />

ability for your customer’s complaint or your service failing to go “viral”, travelling around the world in a matter of hours, it has never<br />

been more important for you to develop a coherent and well balanced social media policy. Social media is the new battleground for<br />

customers. You need to be well prepared.<br />

MAG<br />

Weightmans’ Market Affairs Group (MAG) is responsible<br />

for all forms of market affairs activity on behalf of the firm.<br />

MAG can report and inform insurers on the latest market<br />

developments and translate this into actions, objectives<br />

and strategies providing real value.<br />

If you would like to contact MAG please email:<br />

marketaffairs@weightmans.com<br />

Bavita Rai,<br />

Innovation &<br />

Client Affairs<br />

0121 200 3499<br />

David Johnson,<br />

Political Affairs<br />

020 7822 7146<br />

Doug Keir,<br />

Scottish Affairs<br />

Kurt Rowe,<br />

Market Affairs<br />

0141 375 0869 020 7822 7132

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