InView Spring/Summer 2016
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Issue 3 | <strong>Spring</strong>/<strong>Summer</strong> <strong>2016</strong><br />
21<br />
4. SOCIAL MEDIA<br />
We’ve alluded to social media having a massive impact on business in general as well as the insurance sector. However, with an<br />
increasing number of insurers having a global presence, issues of brand and reputation have never been more important. With the<br />
ability for your customer’s complaint or your service failing to go “viral”, travelling around the world in a matter of hours, it has never<br />
been more important for you to develop a coherent and well balanced social media policy. Social media is the new battleground for<br />
customers. You need to be well prepared.<br />
MAG<br />
Weightmans’ Market Affairs Group (MAG) is responsible<br />
for all forms of market affairs activity on behalf of the firm.<br />
MAG can report and inform insurers on the latest market<br />
developments and translate this into actions, objectives<br />
and strategies providing real value.<br />
If you would like to contact MAG please email:<br />
marketaffairs@weightmans.com<br />
Bavita Rai,<br />
Innovation &<br />
Client Affairs<br />
0121 200 3499<br />
David Johnson,<br />
Political Affairs<br />
020 7822 7146<br />
Doug Keir,<br />
Scottish Affairs<br />
Kurt Rowe,<br />
Market Affairs<br />
0141 375 0869 020 7822 7132