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oho #3 - The magazine of the Principality of Liechtenstein

The Liechtenstein magazine takes you onto a journey through the country. Find out more about the state, the Princely House, the nature, the culture, the economy and more.

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<strong>oho</strong><strong>#3</strong><br />

Steering systems for<br />

<strong>the</strong> cars <strong>of</strong> <strong>the</strong> future<br />

Over <strong>the</strong> course <strong>of</strong> <strong>the</strong> 75 years since its foundation, ThyssenKrupp Presta has developed into a<br />

leading global supplier for <strong>the</strong> automotive industry. With some 2000 employees at its headquarters<br />

in <strong>Liechtenstein</strong>, <strong>the</strong> company is <strong>the</strong> country’s biggest private employer. It aims to continue shaping<br />

<strong>the</strong> future <strong>of</strong> <strong>the</strong> automotive industry with new technologies. Text: Stefan Lenherr<br />

On 28 October <strong>the</strong> company Press- und<br />

Stanzwerk AG, now known as<br />

ThyssenKrupp Presta, will be marking <strong>the</strong><br />

75 th anniversary <strong>of</strong> its foundation. <strong>The</strong><br />

company is one <strong>of</strong> <strong>the</strong> industrial pioneers<br />

that helped forge <strong>Liechtenstein</strong>’s economic<br />

growth after <strong>the</strong> Second World War. To<br />

this day, it is one <strong>of</strong> <strong>the</strong> country’s most<br />

important employers. Yet Presta<br />

experienced very difficult times as well.<br />

<strong>The</strong> company initially produced<br />

components for munitions, and later large<br />

quantities <strong>of</strong> bolts. Towards <strong>the</strong> end <strong>of</strong> <strong>the</strong><br />

Second World War, however, orders<br />

declined. In <strong>the</strong> 1960s <strong>the</strong>re was even talk<br />

<strong>of</strong> selling <strong>the</strong> business to <strong>the</strong> USA. A move<br />

into <strong>the</strong> automotive sector saw <strong>the</strong><br />

company’s fortunes take a decided turn<br />

for <strong>the</strong> better.<br />

Employees <strong>of</strong> ThyssenKrupp Presta work<br />

on new technologies for <strong>the</strong> automotive<br />

industry in <strong>the</strong> Acoustics Hall at <strong>the</strong><br />

headquarters <strong>of</strong> <strong>the</strong> company in Eschen.<br />

Photo: ThyssenKrupp-Presta<br />

New trends present new opportunities<br />

<strong>The</strong> company first developed a reputation<br />

as a supplier for <strong>the</strong> automotive industry,<br />

and <strong>the</strong>n expanded and established<br />

production facilities around <strong>the</strong> world.<br />

ThyssenKrupp Presta experienced strong<br />

growth in <strong>the</strong> year 2003, when it acquired<br />

<strong>the</strong> steering business from Mercedes-Benz.<br />

In one fell swoop, <strong>the</strong> workforce rose 1,700<br />

and <strong>the</strong> company’s sales increased by a<br />

substantial EUR 300 million. Presta has<br />

continued to grow to this day. It is one <strong>of</strong><br />

<strong>the</strong> world’s leading manufacturers <strong>of</strong><br />

steering systems, and is <strong>the</strong> technology<br />

leader in <strong>the</strong> field <strong>of</strong> solid forming. At its<br />

headquarters in Eschen, as well as at its<br />

company sites in Europe, North America<br />

and South America as well as Asia, <strong>the</strong><br />

company currently has over 7,000<br />

employees. Last year, <strong>the</strong>se generated<br />

sales <strong>of</strong> CHF 1.9 billion. It still has<br />

considerable upside potential, as CEO<br />

Guido Durrer explains: “As we are directly<br />

dependent upon <strong>the</strong> automotive industry<br />

and <strong>the</strong> respective markets, market<br />

growth <strong>of</strong>fers us significant growth<br />

opportunities.” According to Durrer, in<br />

technology terms <strong>the</strong> automotive industry<br />

is set to shift increasingly in <strong>the</strong> direction<br />

<strong>of</strong> autonomous driving and electrification.<br />

This is where Durrer senses fur<strong>the</strong>r<br />

opportunities for growth. <strong>The</strong> business<br />

will remain at <strong>the</strong> cutting edge <strong>of</strong><br />

developments. “In terms <strong>of</strong> steering<br />

technologies, we are directly affected by<br />

both trends. We will <strong>the</strong>refore be able to<br />

pr<strong>of</strong>it from this technology shift.” <strong>The</strong><br />

company’s headquarters in <strong>the</strong><br />

<strong>Liechtenstein</strong> town <strong>of</strong> Eschen will play a<br />

key role. “This is where <strong>the</strong> development<br />

<strong>of</strong> future products takes place. <strong>The</strong> results<br />

are <strong>the</strong>n produced in <strong>the</strong> global production<br />

network comprising 16 sites,” says Durrer.<br />

23

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