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TRINIDAD AND TOBAGO - Caribbean Tourism Organization

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Protection Enhancement Programme, provide jobs that are not<br />

sustainable either economically or socially and are, in fact, draining<br />

industries such as Travel & <strong>Tourism</strong> of potential employees.<br />

Public awareness of the opportunities offered<br />

by Travel & <strong>Tourism</strong><br />

A major public awareness campaign must be undertaken with the<br />

Ministry of <strong>Tourism</strong>, the TDC and the industry working in partnership<br />

with the Ministry of Education and media to redress this negative<br />

perception. The campaign should reach out to the whole population<br />

and could incorporate:<br />

■ integration of Travel & <strong>Tourism</strong> examples in the school curriculum<br />

and recognition of its value as a subject in its own right, as is the<br />

case with agriculture;<br />

■ the promotion of specialist Travel & <strong>Tourism</strong> courses within<br />

primary and secondary education;<br />

■ television and radio shows highlighting the benefits of working in<br />

tourism and the many different career opportunities offered by the<br />

sector.<br />

38<br />

The Trinidad and Tobago Hospitality Training Institute (TTHTI),<br />

and the tourism departments of The University of the West Indies<br />

(UWI) and University of Trinidad and Tobago (UTT) – all of which<br />

offer a variety of vocational and theoretical Travel & <strong>Tourism</strong> courses –<br />

must engage in proactive recruitment programmes, supported by the<br />

Ministry of <strong>Tourism</strong>, the TDC and the industry. Case studies of alumni<br />

working in a variety of roles in the sector should be publicized to attract<br />

applicants.<br />

Match supply and demand<br />

Most importantly, however, the training institutions and the industry<br />

must work together and communicate with each other to ensure that<br />

courses and training are relevant to the industry’s needs. The industry<br />

can provide support to institutions and students in this regard by<br />

participating in training schemes, offering internships and<br />

communicating the importance of high standards of quality service.<br />

Training institutions must produce a wide spectrum of qualified<br />

employees, who are capable of filling the many different positions<br />

required by the Travel & <strong>Tourism</strong> industry so that the human resources<br />

supplied meet industry needs for bar staff, waiters, chefs and<br />

management, etc.<br />

Compensation in line with with other sectors<br />

Compensation in the Travel & <strong>Tourism</strong> sector must be brought in line<br />

with other sectors so that a potential workforce can benefit fully from<br />

employment in the sector, and so that the value of top-quality<br />

employees is not undermined.The government can assist the industry in<br />

achieving this by implementing labour laws which take into account the<br />

need for greater flexibility – to accommodate the seasonality, daily flows<br />

and other operating characteristics of a 24/7 industry.<br />

Support for qualified Travel & <strong>Tourism</strong><br />

workers<br />

Finally, government and industry must ensure that high standards are<br />

maintained by actively supporting and promoting those employees who<br />

have worked hard to gain certification. Awareness of such programmes<br />

must be promoted within the industry, to tourists and to the general<br />

public so that their value, and that of Travel & <strong>Tourism</strong> in general, is<br />

maintained.<br />

CREATE A COMPETITIVE BUSINESS<br />

ENVIRONMENT THAT ENCOURAGES<br />

INVESTMENT<br />

The general investment climate in Trinidad and Tobago is favourable<br />

with a number of tax incentives and open encouragement of private<br />

enterprise and foreign investment.The <strong>Tourism</strong> Development Act 2000<br />

provides the framework for such incentives.<br />

However, as the report by the <strong>Tourism</strong> and Industrial<br />

Development Company of Trinidad and Tobago (TIDCO) on investor<br />

perceptions in the country points out, several factors are greatly<br />

hindering potential investors. Government bureaucracy is at the heart<br />

of this, highlighted in the Strategic <strong>Tourism</strong> Development Plan: Towards<br />

Vision 2020, which refers to the “multiple bureaucratic constraints that<br />

obstruct and retard the development process” and plans to “convert<br />

the existing negative culture into a responsive, ‘can do’ attitude”.<br />

WTTC endorses this approach and would go a stage further to suggest<br />

that a dedicated, one-stop shop for Travel & <strong>Tourism</strong> investors be<br />

established.<br />

Taxation<br />

There is an increasing tendency worldwide for governments to target<br />

Travel & <strong>Tourism</strong> as a revenue generator to meet short-term budget<br />

objectives, with little thought to the longer-term consequences on<br />

demand and job creation. WTTC urges the Government of Trinidad<br />

and Tobago to ensure fiscal regimes that encourage tourism growth,<br />

exports, investment, infrastructure, business innovation and job<br />

creation. The ‘User Pays – User Benefits’ principle should be given<br />

priority, with funding collected earmarked for Travel & <strong>Tourism</strong><br />

infrastructure and promotion.<br />

Furthermore, it is vital that taxes applied are equitable and, where<br />

possible, hypothecated. One of the most contentious issues in the<br />

<strong>Caribbean</strong> region is the inequitable treatment of land-based tourists<br />

compared with cruise passengers. In Trinidad and Tobago, the former<br />

pay TT$100 departure tax while the latter pay only a token port<br />

charge, if anything.<br />

With this said, it is important that the authorities in Trinidad and<br />

Tobago recall the WTTC Principles and Guidelines of Intelligent Taxation<br />

and refer to these principles when they consider new taxes or<br />

adjustments to existing tax structures.

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