25 Reasons to celebrate - Flipbook_1
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09<br />
DIGITAL & SOCIAL<br />
MEDIA DOMINANCE<br />
Shoppers S<strong>to</strong>p was one of the<br />
rst big-box retailers <strong>to</strong> adapt <strong>to</strong> social<br />
and digital media in the industry.<br />
8 million fans on Facebook<br />
make Shoppers S<strong>to</strong>p the<br />
No. 1 fashion retailer on<br />
Facebook in India.<br />
Shoppers S<strong>to</strong>p introduced Style Hub<br />
videos on its YouTube channel. It is a<br />
fashion content property that features<br />
a set of stylised videos which showcase<br />
di erent styles and looks across<br />
Shoppers S<strong>to</strong>ps private brands.<br />
Created the worlds rst<br />
Twi er Auction - an online auction<br />
in which bidders could bid for a<br />
product using a tweet instead of<br />
real money.<br />
Annual Report 2015-16 10
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