25 Reasons to celebrate - Flipbook_1
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2 3<br />
CLU ER-BREAKING<br />
INNOVATIONS<br />
Shoppers S<strong>to</strong>ps popular annual promotion<br />
Choose Your Own Gi has created waves<br />
in the industry. It empowers cus<strong>to</strong>mers <strong>to</strong><br />
choose their own gi rather than be given a<br />
standard gi item.<br />
In 2008, Shoppers S<strong>to</strong>p revamped<br />
its brand positioning and unveiled<br />
its new evolved philosophy of<br />
Start Something New .<br />
Shoppers S<strong>to</strong>p entered the<br />
Limca Book of Records for creating<br />
the worlds largest Christmas s<strong>to</strong>cking,<br />
Indias largest mens formal jacket,<br />
amongst others.<br />
Crossword launched a<br />
rst-of-its-kind author-paid<br />
publishing platform<br />
e Write Place. It has<br />
published more than 22 books.<br />
Annual Report 2015-16 24
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