IQ-Magazine-Issue-17
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<strong>IQ</strong> advice<br />
Does your business<br />
have an intrapreneur<br />
or could it benefit<br />
from one?<br />
Whilst a business full of intrapreneurs might<br />
be challenging to say the least, the benefit of<br />
having at least one in terms of driving growth<br />
and business improvement can be significant,<br />
says James Pinchbeck, Marketing Partner at<br />
Streets Chartered Accountants<br />
Whilst you shouldn’t answer a question with another question, it is probably<br />
the starting point here in that perhaps it would be helpful to answer: what is<br />
an intrapreneur? A simple definition is ‘the employee of an existing business<br />
and someone that has not founded or is an owner of the business itself but<br />
who, to all intents and purposes, has the characteristics and behaviour of<br />
an entrepreneur.’<br />
Whilst a business full of intrapreneurs might be<br />
challenging to say the least, the benefit<br />
of having at least one in terms of<br />
driving growth and business<br />
improvement can be<br />
significant.<br />
Typically an<br />
intrapreneur has<br />
many of the<br />
issue <strong>17</strong> | page 32
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