IQ-Magazine-Issue-17
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<strong>IQ</strong> profile<br />
Quick Fire Questions<br />
With Indy Singh, owner of Cathedral Dental,<br />
one of the most pioneering and ambitious dental<br />
practices in the UK<br />
1. Why did you decide to open your own practice?<br />
When we opened in 2008, I wanted my own independence,<br />
which would allow me to do my own thing and create something cool.<br />
2. Where do you find your inspiration?<br />
Everywhere - TV, movies, Twitter, friends and family.<br />
3. What is the worst piece of advice you’ve received?<br />
That running a business is easy!<br />
4. Any regrets?<br />
No, I haven’t got any regrets. Dwelling on things is a waste of energy.<br />
5. What advice would you give?<br />
“Everyone wants to live on top of the mountain, but all the happiness and growth occurs whilst you<br />
are climbing it.” Running a business is really tough, so make sure you take time to enjoy the journey.<br />
6. What is your proudest moment?<br />
Winning Best UK Marketing at The Dentistry Awards - this is like the UK Oscars of Dentistry!<br />
7. And your biggest mistake?<br />
When you run a business, it’s inevitable that you’re going to make mistakes and I’ve definitely had my<br />
fair share. I don’t let it bother me too much, and I treat them all as learning experiences.<br />
8. What makes you unique?<br />
I always try to be different and inject a bit of my personality into my business.<br />
9. How do you approach business development?<br />
Probably not in the most conventional way. If I think something is a good idea and will benefit the<br />
business, then as long as it seems feasible, I just go for it and work out the details later.<br />
10. How has the social media revolution benefitted your business?<br />
It has definitely helped to increase our brand awareness. The whole social media thing is a constantly<br />
evolving form of marketing, and I feel I’ve only scratched the surface with it.<br />
11. How much of a risk was it branching out into new areas of treatment?<br />
I don’t feel trying new things is a risk. It is something you need to do if you want your business to<br />
grow. In fact, it is more of a risk not to do anything new and different.<br />
12. Where do you see your business in 10 years?<br />
I would like Cathedral Dental to be an established brand with practices nationwide.<br />
More Information<br />
www.cathedraldental.co.uk<br />
www.indytheexpert.co.uk<br />
issue <strong>17</strong> | page 53
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