The July issue of Spice route In-flight magazine
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FROM THE<br />
CMD’S DESK<br />
Dear Readers,<br />
An escape from the searing heat. A season<br />
when nature comes to life in all its glory.<br />
Monsoon! By the time you read this, I<br />
hope that you have all experienced the joy<br />
<strong>of</strong> this, the most joyous <strong>of</strong> all seasons.<br />
Allow me now to walk you through<br />
the moments <strong>of</strong> joy and accomplishments<br />
experienced by our <strong>Spice</strong>Jet family last<br />
month. We celebrated our 11th Anniversary<br />
by adopting 11 villages in the parched<br />
Latur district <strong>of</strong> Maharashtra and providing<br />
them water every day. This project has<br />
been a phenomenal success. We have had<br />
both financial and volunteer help pour<br />
in from across the country and overseas.<br />
We are grateful to all the organisers<br />
who gave us this opportunity to help.<br />
Our involvement in this project brought<br />
home the terrible scarcity <strong>of</strong> water in our<br />
country and I invite all my colleagues<br />
and customers to embrace the idea <strong>of</strong><br />
responsible consumption <strong>of</strong> water. <strong>The</strong> time for<br />
corrective action is now.<br />
At <strong>Spice</strong>Jet we strive for consistency, be<br />
it in our on-time performance, highest load<br />
factor or our socio-cultural initiatives. Just like<br />
the last year, when we pioneered the concept<br />
<strong>of</strong> Upa Yoga being practised mid-air at 35,000<br />
feet, this year too we delighted our customers<br />
by turning our <strong>flight</strong> cabins into their yoga<br />
venues with our trained crew instructing<br />
them on asanas. <strong>The</strong> difference is that this<br />
<strong>In</strong>ternational Yoga Day onwards (21st June), we<br />
now <strong>of</strong>fer yoga on board our select long haul<br />
<strong>flight</strong>s on a routine and an ongoing basis.<br />
<strong>The</strong> month <strong>of</strong> May once again saw<br />
<strong>Spice</strong>Jet with the highest passenger load<br />
factor for the 13th consecutive month. This<br />
time we created another record. Our load<br />
factor was a whopping 93.5% which is an alltime<br />
industry record.<br />
Adding to our list <strong>of</strong> achievements,<br />
we were humbled to receive the “Swift<br />
Turnaround in an Airline Company” award<br />
at the ASSOCHAM 9th <strong>In</strong>ternational<br />
Conference Civil Aviation and Tourism<br />
Awards 2016. <strong>The</strong> prestigious award was<br />
presented by Hon’ble Minister <strong>of</strong> Civil<br />
Aviation, Mr Ashok Gajapathi Raju.<br />
<strong>Spice</strong>Jet continues to endeavour<br />
to make your travel more convenient<br />
by using state-<strong>of</strong>-the-art technology. <strong>In</strong><br />
Mumbai, we have introduced a selfcheck-in<br />
kiosk that customers can use to<br />
print their boarding cards, baggage tags<br />
and self-drop bags. <strong>In</strong> Hyderabad and<br />
Bangalore, we will automatically deliver<br />
your boarding cards to your <strong>Spice</strong>Jet app<br />
on your mobile phones as you walk into<br />
the airports. Alternatively, we have placed<br />
check-in posters that can be touched<br />
with your phones to receive boarding<br />
cards instantly.<br />
I recommend that you also try <strong>Spice</strong>Jet’s<br />
refreshed <strong>Spice</strong>Max service. Each <strong>Spice</strong>Max<br />
seat has greatly increased leg room. <strong>The</strong><br />
seats are leather. You get a great free meal,<br />
priority check-in and bag delivery. All this for<br />
about `1000!<br />
I do hope you enjoy this monsoon season<br />
with your family.<br />
My best wishes,<br />
Jai Hind!<br />
Ajay Singh<br />
Chairman & Managing Director<br />
2 ||||| JUNE 2016