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The July issue of Spice route In-flight magazine

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FROM THE<br />

CMD’S DESK<br />

Dear Readers,<br />

An escape from the searing heat. A season<br />

when nature comes to life in all its glory.<br />

Monsoon! By the time you read this, I<br />

hope that you have all experienced the joy<br />

<strong>of</strong> this, the most joyous <strong>of</strong> all seasons.<br />

Allow me now to walk you through<br />

the moments <strong>of</strong> joy and accomplishments<br />

experienced by our <strong>Spice</strong>Jet family last<br />

month. We celebrated our 11th Anniversary<br />

by adopting 11 villages in the parched<br />

Latur district <strong>of</strong> Maharashtra and providing<br />

them water every day. This project has<br />

been a phenomenal success. We have had<br />

both financial and volunteer help pour<br />

in from across the country and overseas.<br />

We are grateful to all the organisers<br />

who gave us this opportunity to help.<br />

Our involvement in this project brought<br />

home the terrible scarcity <strong>of</strong> water in our<br />

country and I invite all my colleagues<br />

and customers to embrace the idea <strong>of</strong><br />

responsible consumption <strong>of</strong> water. <strong>The</strong> time for<br />

corrective action is now.<br />

At <strong>Spice</strong>Jet we strive for consistency, be<br />

it in our on-time performance, highest load<br />

factor or our socio-cultural initiatives. Just like<br />

the last year, when we pioneered the concept<br />

<strong>of</strong> Upa Yoga being practised mid-air at 35,000<br />

feet, this year too we delighted our customers<br />

by turning our <strong>flight</strong> cabins into their yoga<br />

venues with our trained crew instructing<br />

them on asanas. <strong>The</strong> difference is that this<br />

<strong>In</strong>ternational Yoga Day onwards (21st June), we<br />

now <strong>of</strong>fer yoga on board our select long haul<br />

<strong>flight</strong>s on a routine and an ongoing basis.<br />

<strong>The</strong> month <strong>of</strong> May once again saw<br />

<strong>Spice</strong>Jet with the highest passenger load<br />

factor for the 13th consecutive month. This<br />

time we created another record. Our load<br />

factor was a whopping 93.5% which is an alltime<br />

industry record.<br />

Adding to our list <strong>of</strong> achievements,<br />

we were humbled to receive the “Swift<br />

Turnaround in an Airline Company” award<br />

at the ASSOCHAM 9th <strong>In</strong>ternational<br />

Conference Civil Aviation and Tourism<br />

Awards 2016. <strong>The</strong> prestigious award was<br />

presented by Hon’ble Minister <strong>of</strong> Civil<br />

Aviation, Mr Ashok Gajapathi Raju.<br />

<strong>Spice</strong>Jet continues to endeavour<br />

to make your travel more convenient<br />

by using state-<strong>of</strong>-the-art technology. <strong>In</strong><br />

Mumbai, we have introduced a selfcheck-in<br />

kiosk that customers can use to<br />

print their boarding cards, baggage tags<br />

and self-drop bags. <strong>In</strong> Hyderabad and<br />

Bangalore, we will automatically deliver<br />

your boarding cards to your <strong>Spice</strong>Jet app<br />

on your mobile phones as you walk into<br />

the airports. Alternatively, we have placed<br />

check-in posters that can be touched<br />

with your phones to receive boarding<br />

cards instantly.<br />

I recommend that you also try <strong>Spice</strong>Jet’s<br />

refreshed <strong>Spice</strong>Max service. Each <strong>Spice</strong>Max<br />

seat has greatly increased leg room. <strong>The</strong><br />

seats are leather. You get a great free meal,<br />

priority check-in and bag delivery. All this for<br />

about `1000!<br />

I do hope you enjoy this monsoon season<br />

with your family.<br />

My best wishes,<br />

Jai Hind!<br />

Ajay Singh<br />

Chairman & Managing Director<br />

2 ||||| JUNE 2016

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