DEFY IT ALL

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Implanted in the mind of former professional motocross racer and action sports enthusiast, Austin Schott, Defy It All was the virus living within everyones blood who knew just how hard they could push their limits. This a back-bone for the wild ones, a flag of honor, victory and triumph. We are a company that pushes the limit in all that defines action sports. We create to inspire and we are inspired by you and the level in which you exceed your, ours and the worlds expectations on what is and isn’t possible. Without a doubt we a brand without limitations From our passion toward adversary to the rebellion behind our “one - off” apparel releases. At defy it all we push ourselves, our brand and those who back us to the absolute limit. We support passion and dedication to a positive lifestyle. We want those who back the brand to feel the same sort of love from us. At Defy it All, we want you to send it in life, harder, faster and crazier than anyone before you. Set the stage, It’s all yours. DIA is not just a clothing line, but a way of life. 19
Page 3 and 4: From our mission to our logo design
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Page 11 and 12: Our clothing is one of a kind, mean
Page 13 and 14: The color palette of DIA is minimal
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Page 17 and 18: We wanted our packaging at Defy It
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Page 23 and 24: The Defy It All mobile site is more
Page 25: The Defy It All homepage Provides T

DEFY IT ALL

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