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02 www.allcord.com www.allcord.com 03<br />

LIVE FREE, LOVE NATURE, NEVER THE NORM.<br />

Gramicci has been the soulful,<br />

free spirited, brand OF THE OUTDOOR INDUSTRY<br />

FOR OVER<br />

30<br />

YEARS<br />

YESTERDAY - TODAY<br />

In 1982, an accomplished stone master climber<br />

designed the iconic G-Climbing Pant and Short.<br />

It’s engineered gusset crotch and one hand, easy<br />

cinch and release nylon belt/buckle system created<br />

what are now the archetypes of design and<br />

function for climbing and outdoor activity. But<br />

the soul of the brand came from something more.<br />

The very first production of G-pants and shorts<br />

were un-dyed white - dirtbaggers / rock climbers<br />

and surfers alike took these blank canvases<br />

home and RIT dyed their G’s in whatever colors<br />

that expressed their independent personalities<br />

ENVIRONMENT<br />

Deeply committed to greener manufacturing, Gramicci<br />

continues to research and adopt new standards<br />

of manufacturing that reduce its impact on the environment.<br />

Its organic products have received certification<br />

from GOTS (Global Organic Textile Standard), OE<br />

Blended (Organic Exchange for blended fabrics) and<br />

OE 100 (Organic Exchange for all organic fabrics). As<br />

an ongoing environmental and social initiative, in 2007<br />

Gramicci introduced Start Somewhere. Found on<br />

Gramicci.com, Start Somewhere is an Internet portal<br />

where people can go and learn, and perhaps connect<br />

with a change making person or organization dedicated<br />

to doing either environmental or social good.<br />

Pronunciation: grə-mee-chee<br />

noun<br />

1. affectionate nick name given to master climber Mike<br />

Graham in early 1980’s.<br />

2. name of climbing and lifestyle apparel brand set in<br />

Southern California started by Mike Graham.<br />

For more information<br />

contact us

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