Programme Evaluation 2014-15
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5. F4C’s Beneficiaries<br />
“The negligence of the environment, which has brought great harm to the human community, resulted from our ignorance of the<br />
very special importance of the environment. We must now help and teach people to understand the need for environmental protection.<br />
We must teach them that conservation directly aids our survival.”<br />
His Holiness the 14 th Dalai Lama of Tibet<br />
F4C’s Direct Beneficiaries<br />
Table 4<br />
Numbers of Direct Beneficiaries per Activity Area<br />
Activity<br />
Direct Beneficiaries<br />
Chargeable Services 46<br />
Wirral VCA - Faith Network 208<br />
Mersey Forest – Local Sustainable Transport Fund Engagement +580<br />
Target Wellbeing - Better Lives +300<br />
Individual Schools <strong>2014</strong>-<strong>15</strong> 254<br />
MRWA Veolia – School Waste Action <strong>Programme</strong> (SWAP) +1,500<br />
MRWA Veolia – Eco Parents Educrate +1,200<br />
Environment Agency - Flood Risk Awareness in Diverse Communities +5,700<br />
Eleanor Rathbone CT - Make Taste and Takeaway 91<br />
Merseyside Textile Forum – Sew Far Sew Good 68<br />
One Ark Guerrilla Gardening 30<br />
Total (Est’d) 9,895<br />
+ Best estimate<br />
Not all funded projects include performance indicators specifying beneficiary numbers. Some activities, such as presentations<br />
to school assemblies, environmental clean-ups, outreach sessions to church and mosque communities and celebrations,<br />
involve large gatherings of people: it is not viable or appropriate to take a precise head count in such circumstances. Where it<br />
has not been possible to provide an exact figure, F4C workers have provided a realistic best estimate, based – for example –<br />
on school rolls.<br />
The cumulative estimate of around 9,900 beneficiaries for these 11 activities represents a 55% increase over the<br />
corresponding figure of 6,400- for a total of <strong>15</strong> activity areas - in 2013-14.<br />
Over 54% of beneficiaries were supported through a single project – the Environment Agency (EA) - funded Flood Risk<br />
Awareness in Diverse Communities. This involved extensive community work with the Lancashire and local Councils of<br />
Mosques in Greater Manchester; women’s groups, such as the Asian Development Association of Bury (ADAB); and secular<br />
environmental organisations such as the Rochdale Environmental Action Group (REAG). It built on EA-funded work<br />
undertaken in 2013-14 in Rochdale, Bury and Bolton, extending this activity into Oldham.<br />
Many of these areas are at risk of flooding from rivers or canals 8 . The project centred on raising awareness of the risk within<br />
pre-engaged communities, and empowering members of those communities – mainly Muslims and Hindus - to communicate<br />
this in a manner consistent with their religious beliefs and teachings. In particular, it developed practical approaches to<br />
reducing fly-tipping in waterways by showing how it exerts a negative environmental impact and increases flood risk. A key<br />
8 For example, EA data cited in a Manchester Evening News article of 31.12.20<strong>15</strong>, published at a time of severe flooding across the conurbation, indicates<br />
that over <strong>15</strong>,000 properties across Greater Manchester are at medium or high risk of flooding. 27% of properties in the OL14 postcode area of Oldham<br />
are considered to be in the high risk category. Available at: http://www.manchestereveningnews.co.uk/news/greater-manchester-news/greatermanchester-postcodes-flood-risk-10670366<br />
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