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Programme Evaluation 2014-15

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5. F4C’s Beneficiaries<br />

“The negligence of the environment, which has brought great harm to the human community, resulted from our ignorance of the<br />

very special importance of the environment. We must now help and teach people to understand the need for environmental protection.<br />

We must teach them that conservation directly aids our survival.”<br />

His Holiness the 14 th Dalai Lama of Tibet<br />

F4C’s Direct Beneficiaries<br />

Table 4<br />

Numbers of Direct Beneficiaries per Activity Area<br />

Activity<br />

Direct Beneficiaries<br />

Chargeable Services 46<br />

Wirral VCA - Faith Network 208<br />

Mersey Forest – Local Sustainable Transport Fund Engagement +580<br />

Target Wellbeing - Better Lives +300<br />

Individual Schools <strong>2014</strong>-<strong>15</strong> 254<br />

MRWA Veolia – School Waste Action <strong>Programme</strong> (SWAP) +1,500<br />

MRWA Veolia – Eco Parents Educrate +1,200<br />

Environment Agency - Flood Risk Awareness in Diverse Communities +5,700<br />

Eleanor Rathbone CT - Make Taste and Takeaway 91<br />

Merseyside Textile Forum – Sew Far Sew Good 68<br />

One Ark Guerrilla Gardening 30<br />

Total (Est’d) 9,895<br />

+ Best estimate<br />

Not all funded projects include performance indicators specifying beneficiary numbers. Some activities, such as presentations<br />

to school assemblies, environmental clean-ups, outreach sessions to church and mosque communities and celebrations,<br />

involve large gatherings of people: it is not viable or appropriate to take a precise head count in such circumstances. Where it<br />

has not been possible to provide an exact figure, F4C workers have provided a realistic best estimate, based – for example –<br />

on school rolls.<br />

The cumulative estimate of around 9,900 beneficiaries for these 11 activities represents a 55% increase over the<br />

corresponding figure of 6,400- for a total of <strong>15</strong> activity areas - in 2013-14.<br />

Over 54% of beneficiaries were supported through a single project – the Environment Agency (EA) - funded Flood Risk<br />

Awareness in Diverse Communities. This involved extensive community work with the Lancashire and local Councils of<br />

Mosques in Greater Manchester; women’s groups, such as the Asian Development Association of Bury (ADAB); and secular<br />

environmental organisations such as the Rochdale Environmental Action Group (REAG). It built on EA-funded work<br />

undertaken in 2013-14 in Rochdale, Bury and Bolton, extending this activity into Oldham.<br />

Many of these areas are at risk of flooding from rivers or canals 8 . The project centred on raising awareness of the risk within<br />

pre-engaged communities, and empowering members of those communities – mainly Muslims and Hindus - to communicate<br />

this in a manner consistent with their religious beliefs and teachings. In particular, it developed practical approaches to<br />

reducing fly-tipping in waterways by showing how it exerts a negative environmental impact and increases flood risk. A key<br />

8 For example, EA data cited in a Manchester Evening News article of 31.12.20<strong>15</strong>, published at a time of severe flooding across the conurbation, indicates<br />

that over <strong>15</strong>,000 properties across Greater Manchester are at medium or high risk of flooding. 27% of properties in the OL14 postcode area of Oldham<br />

are considered to be in the high risk category. Available at: http://www.manchestereveningnews.co.uk/news/greater-manchester-news/greatermanchester-postcodes-flood-risk-10670366<br />

11

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