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GoPro started with the goal of creating a camera that can withstand all<br />
of the abuse that action sports photographers put their cameras through,<br />
but it has become so much more. GoPro was first thought up by foun<strong>de</strong>r<br />
and CEO Nick Woodman when he was on a surfing trip. He hoped to get<br />
great photos, but the photographers just couldn’t get close enough to the<br />
action. Woodman then acquired the money necessary to start his<br />
company by selling beads and shells out of his VW van.<br />
The company originally started out selling the camera to the surfing<br />
crowd, but then branched out into skiing, biking, skating, scooter riding,<br />
auto racing, skydiving, and more. GoPro has gone now from just offering<br />
heavy duty action sports cameras, to having cameras that even<br />
professional filmmakers and photographers use on a daily basis. The HD<br />
function of the new Hero 3 line of cameras is comparable to larger<br />
cameras that are three or four times the price, making this camera<br />
something of a marvel to behold. GoPro is easily the number one camera<br />
company in the action sports industry today.<br />
What is the product?<br />
What is the market segment?<br />
What is the factor of innovation/differentiation?
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