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COIN MACHINE<br />

CHICAGO CHATTER<br />

The newly debuted "Embryon" pin is currently in full production at the Bally factory. It is<br />

described by Tom Nieman, Bally Pinball Division marketing vice president, as "the most<br />

exciting wide -body game we've had since 'Space Invaders'," which is saying a lot when you<br />

consider the latter's appeal. Embryon is "very skill oriented," as he further pointed out, and<br />

is equipped with "probably the most devastating sound package" in terms not only of the<br />

accompanying sound effects but the outstanding "instructional type speech" element,<br />

which seems to be especially appealing to players. The new model's been garnering some<br />

terrific test reports - so, watch for it.<br />

MIDWAY'S SERVICE MANAGER Andy Ducay spent a couple of days in Las Vegas as a<br />

guest instructor at the Nevada Gaming School, following which he planned to take a week's<br />

vacation before resuming his schedule of Midway service schools.<br />

DATELINE DENVER, where a gala open house celebration was in progress on June 26 to<br />

herald the spacious new headquarters of Mountain Coin Machine Dist. at 300 W. 53rd<br />

Place (Unit B). General manager Marty Cerin said the big event drew about 15 manufacturers<br />

reps and some 300 guests. Plenty of food and beverages were served for one and all;<br />

and a lavish product display, showing current games and some brand new prototypes,<br />

highlighted the day's activities. In addition to the Denver facilities, Mountain Coin has<br />

branch offices in Salt Lake City, Phoenix and Albuquerque. We wish them well in their new<br />

digs.<br />

TOM CAMPBELL, Stern's marketing director, was a guest at the Mountain Coin gala, accompanied<br />

by the factory's national sales manager Ron Monzo. Both gentlemen brought<br />

back rave notices about the party and the new Mountain Coin facilities. Tom mentioned<br />

that in discussions with some of the distributor and operator guests, he observed that a<br />

turn around in pinball seems to be surfacing, attributable to "a few very strong pinball<br />

machines" among which happens to be Stern's current model, "Lightning."<br />

Exidy Aids Public<br />

Television Station<br />

SAN FRANCISCO - For the fourth consecutive<br />

year, Exidy, Inc. donated a video<br />

game to KQED, a public television station<br />

out of San Francisco, in support of the station's<br />

million dollar fund raising drive. The<br />

game, "Fire One," brought in a high bid of<br />

$1,400. In addition, San Francisco distributor<br />

Advance Automatic Sales donated<br />

a second Exidy game, "Sidetrak" and,<br />

together, the donations helped KQED to exceed<br />

its $1.2 million goal for 1981.<br />

As stated by Meline Seeno, the station's<br />

big gifts director, "The KQED auction staff,<br />

in fact the entire working force at KQED,<br />

and I send Exidy our greatest thanks for<br />

their contribution to our Million Dollar Auction."<br />

Lila Zinter, Exidy's director of marketing,<br />

commented, "Exidy realizes the tremendous<br />

necessity of using our growing industry<br />

to the advantage of non-profit<br />

organizations. We hope others in the field<br />

will join us in sharing the fortune of the industry<br />

with those in need."<br />

Midway Releases New `Wizard Of Wor' Video Game<br />

(continued from page 37)<br />

wors and Thorwors, which move and fire<br />

more quickly and have the ability to be invisible.<br />

Worluk, the Wizard's messenger, is<br />

sent into the fray when "Worlings" are<br />

defeated. The Worluk is a winged creature<br />

that flies about the dungeon maze in an<br />

erratic manner, seeking to destroy the<br />

"Worriors" or escape. If Worluk is hit by<br />

either Worrior, the next dungeon becomes<br />

double score.<br />

The Wizard may choose to appear when<br />

Worluk is shot. He will teleport with amazing<br />

speed, appearing in one position on the<br />

`Wizard Of Wor' arcade<br />

screen and reappearing in a new position,<br />

furiously hurling lightning bolts constantly<br />

to destroy the Worriors.<br />

Each maze pattern has Escape Doors at<br />

either end, which are used for strategic exit<br />

and entry by Worriors to outwit the monster<br />

Worlings, Worluk and Wizard. The Radar<br />

Screen feature is used to determine<br />

general location of invisible monsters in the<br />

dungeon mazes.<br />

Players operate a four directional handle<br />

which turns and moves the Worriors about<br />

the maze. The fire button is pressed for<br />

`Wizard Of Wor' mini-myte<br />

Subscription Blank<br />

1775 Broadway, New York, N.Y. 10019 (212) 586-2640<br />

shots from the special rifle weapon. Single<br />

coins give each player two Worriors. Double<br />

coins give players five Worriors each.<br />

Bonus Worriors are awarded at various<br />

dungeon levels, which is operator adjustable.<br />

Wizard Of Wor is available in three<br />

Midway models: standard arcade, Mini-<br />

Myte and cocktail table. Further information<br />

may be obtained through factory distributors<br />

or by contacting Midway Mfg. Co.,<br />

10750 W. Grand Ave., Franklin Park, Ill.<br />

60131.<br />

`Wizard Of Wor' cocktail<br />

Taito America<br />

Bows `Colony 7'<br />

(continued from page 37)<br />

more challenging and difficult and bonus<br />

points increase in value as the enemy<br />

because smarter and more elusive.<br />

Colony 7 is available in both upright and<br />

trimline cabinets through Taito's distributor<br />

network. Further information may be ob -<br />

'Colony 7' upright and tramline<br />

tained by contacting Taito America Corp.,<br />

1256 Estes, Elk Grove Village, III. 60007.<br />

Pizza Time Hosts<br />

Asteroids Tourney<br />

To Benefit M.S.<br />

LOS ANGELES - In an effort to raise $50,-<br />

000 for the Muscular Dystrophy Association,<br />

Pizza Time Theatre will be hosting<br />

its first Asteroids Tournament Aug. 24<br />

through Sept. 3 at 50 Pizza Time Theatres in<br />

12 states. Proceeds from the event, which<br />

will be hosted by Pizza Time's mouse<br />

mascot Chuck E. Cheese, will be donated<br />

directly to the association on the Jerry<br />

Lewis -Muscular Dystrophy Telethon, Labor<br />

Day Weekend.<br />

For a one dollar entry fee, participants<br />

will be given five tokens to play the popular<br />

Atari Asteroids video games. Entrants may<br />

register to play as often as they wish during<br />

the two-week tournament, scheduled to run<br />

Mondays through Thursdays from 2-8 p.m.<br />

Age categories will be seven and under,<br />

eight through eleven, twelve through fifteen<br />

and sixteen and over. Both the standard<br />

Asteroids game and the new Asteroids<br />

Deluxe will be used for the event.<br />

An Asteroids Deluxe game will be given<br />

as the first Place National Prize for the<br />

highest score. Prizes given at local Pizza<br />

Time Theatres will Include Atari Home<br />

Video games with the new Asteroids cartridge,<br />

as well as game tokens and Chuck E.<br />

Cheese T-Shirts.<br />

NAME<br />

COMPANY<br />

ADDRESS: BUSINESS HOME<br />

CITY<br />

STATE<br />

PROVINCE<br />

COUNTRY ZIP<br />

NATURE OF BUSINESS<br />

DATE<br />

USA<br />

SIGNATURE<br />

1 YEAR (52 ISSUES) $110.00<br />

OUTSIDE USA FOR 1 YEAR<br />

AIRMAIL $185.00<br />

PAYMENT ENCLOSED<br />

Please Check Classification<br />

DEALER<br />

ONE -STOP<br />

DISTRIBUTOR<br />

RACK JOBBER<br />

PUBLISHER<br />

RECORD COMPANY<br />

DISC JOCKEY<br />

JUKEBOXES<br />

AMUSEMENT GAMES<br />

VENDING MACHINES<br />

OTHER<br />

1 YEAR FIRST CLASS/AIRMAIL $170.00<br />

(Including Canada and Mexico)<br />

FIRST CLASS STEAMER MAIL $155.00<br />

ash Box/July 18, 1981<br />

S4

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