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COIN MACHINE<br />
CHICAGO CHATTER<br />
The newly debuted "Embryon" pin is currently in full production at the Bally factory. It is<br />
described by Tom Nieman, Bally Pinball Division marketing vice president, as "the most<br />
exciting wide -body game we've had since 'Space Invaders'," which is saying a lot when you<br />
consider the latter's appeal. Embryon is "very skill oriented," as he further pointed out, and<br />
is equipped with "probably the most devastating sound package" in terms not only of the<br />
accompanying sound effects but the outstanding "instructional type speech" element,<br />
which seems to be especially appealing to players. The new model's been garnering some<br />
terrific test reports - so, watch for it.<br />
MIDWAY'S SERVICE MANAGER Andy Ducay spent a couple of days in Las Vegas as a<br />
guest instructor at the Nevada Gaming School, following which he planned to take a week's<br />
vacation before resuming his schedule of Midway service schools.<br />
DATELINE DENVER, where a gala open house celebration was in progress on June 26 to<br />
herald the spacious new headquarters of Mountain Coin Machine Dist. at 300 W. 53rd<br />
Place (Unit B). General manager Marty Cerin said the big event drew about 15 manufacturers<br />
reps and some 300 guests. Plenty of food and beverages were served for one and all;<br />
and a lavish product display, showing current games and some brand new prototypes,<br />
highlighted the day's activities. In addition to the Denver facilities, Mountain Coin has<br />
branch offices in Salt Lake City, Phoenix and Albuquerque. We wish them well in their new<br />
digs.<br />
TOM CAMPBELL, Stern's marketing director, was a guest at the Mountain Coin gala, accompanied<br />
by the factory's national sales manager Ron Monzo. Both gentlemen brought<br />
back rave notices about the party and the new Mountain Coin facilities. Tom mentioned<br />
that in discussions with some of the distributor and operator guests, he observed that a<br />
turn around in pinball seems to be surfacing, attributable to "a few very strong pinball<br />
machines" among which happens to be Stern's current model, "Lightning."<br />
Exidy Aids Public<br />
Television Station<br />
SAN FRANCISCO - For the fourth consecutive<br />
year, Exidy, Inc. donated a video<br />
game to KQED, a public television station<br />
out of San Francisco, in support of the station's<br />
million dollar fund raising drive. The<br />
game, "Fire One," brought in a high bid of<br />
$1,400. In addition, San Francisco distributor<br />
Advance Automatic Sales donated<br />
a second Exidy game, "Sidetrak" and,<br />
together, the donations helped KQED to exceed<br />
its $1.2 million goal for 1981.<br />
As stated by Meline Seeno, the station's<br />
big gifts director, "The KQED auction staff,<br />
in fact the entire working force at KQED,<br />
and I send Exidy our greatest thanks for<br />
their contribution to our Million Dollar Auction."<br />
Lila Zinter, Exidy's director of marketing,<br />
commented, "Exidy realizes the tremendous<br />
necessity of using our growing industry<br />
to the advantage of non-profit<br />
organizations. We hope others in the field<br />
will join us in sharing the fortune of the industry<br />
with those in need."<br />
Midway Releases New `Wizard Of Wor' Video Game<br />
(continued from page 37)<br />
wors and Thorwors, which move and fire<br />
more quickly and have the ability to be invisible.<br />
Worluk, the Wizard's messenger, is<br />
sent into the fray when "Worlings" are<br />
defeated. The Worluk is a winged creature<br />
that flies about the dungeon maze in an<br />
erratic manner, seeking to destroy the<br />
"Worriors" or escape. If Worluk is hit by<br />
either Worrior, the next dungeon becomes<br />
double score.<br />
The Wizard may choose to appear when<br />
Worluk is shot. He will teleport with amazing<br />
speed, appearing in one position on the<br />
`Wizard Of Wor' arcade<br />
screen and reappearing in a new position,<br />
furiously hurling lightning bolts constantly<br />
to destroy the Worriors.<br />
Each maze pattern has Escape Doors at<br />
either end, which are used for strategic exit<br />
and entry by Worriors to outwit the monster<br />
Worlings, Worluk and Wizard. The Radar<br />
Screen feature is used to determine<br />
general location of invisible monsters in the<br />
dungeon mazes.<br />
Players operate a four directional handle<br />
which turns and moves the Worriors about<br />
the maze. The fire button is pressed for<br />
`Wizard Of Wor' mini-myte<br />
Subscription Blank<br />
1775 Broadway, New York, N.Y. 10019 (212) 586-2640<br />
shots from the special rifle weapon. Single<br />
coins give each player two Worriors. Double<br />
coins give players five Worriors each.<br />
Bonus Worriors are awarded at various<br />
dungeon levels, which is operator adjustable.<br />
Wizard Of Wor is available in three<br />
Midway models: standard arcade, Mini-<br />
Myte and cocktail table. Further information<br />
may be obtained through factory distributors<br />
or by contacting Midway Mfg. Co.,<br />
10750 W. Grand Ave., Franklin Park, Ill.<br />
60131.<br />
`Wizard Of Wor' cocktail<br />
Taito America<br />
Bows `Colony 7'<br />
(continued from page 37)<br />
more challenging and difficult and bonus<br />
points increase in value as the enemy<br />
because smarter and more elusive.<br />
Colony 7 is available in both upright and<br />
trimline cabinets through Taito's distributor<br />
network. Further information may be ob -<br />
'Colony 7' upright and tramline<br />
tained by contacting Taito America Corp.,<br />
1256 Estes, Elk Grove Village, III. 60007.<br />
Pizza Time Hosts<br />
Asteroids Tourney<br />
To Benefit M.S.<br />
LOS ANGELES - In an effort to raise $50,-<br />
000 for the Muscular Dystrophy Association,<br />
Pizza Time Theatre will be hosting<br />
its first Asteroids Tournament Aug. 24<br />
through Sept. 3 at 50 Pizza Time Theatres in<br />
12 states. Proceeds from the event, which<br />
will be hosted by Pizza Time's mouse<br />
mascot Chuck E. Cheese, will be donated<br />
directly to the association on the Jerry<br />
Lewis -Muscular Dystrophy Telethon, Labor<br />
Day Weekend.<br />
For a one dollar entry fee, participants<br />
will be given five tokens to play the popular<br />
Atari Asteroids video games. Entrants may<br />
register to play as often as they wish during<br />
the two-week tournament, scheduled to run<br />
Mondays through Thursdays from 2-8 p.m.<br />
Age categories will be seven and under,<br />
eight through eleven, twelve through fifteen<br />
and sixteen and over. Both the standard<br />
Asteroids game and the new Asteroids<br />
Deluxe will be used for the event.<br />
An Asteroids Deluxe game will be given<br />
as the first Place National Prize for the<br />
highest score. Prizes given at local Pizza<br />
Time Theatres will Include Atari Home<br />
Video games with the new Asteroids cartridge,<br />
as well as game tokens and Chuck E.<br />
Cheese T-Shirts.<br />
NAME<br />
COMPANY<br />
ADDRESS: BUSINESS HOME<br />
CITY<br />
STATE<br />
PROVINCE<br />
COUNTRY ZIP<br />
NATURE OF BUSINESS<br />
DATE<br />
USA<br />
SIGNATURE<br />
1 YEAR (52 ISSUES) $110.00<br />
OUTSIDE USA FOR 1 YEAR<br />
AIRMAIL $185.00<br />
PAYMENT ENCLOSED<br />
Please Check Classification<br />
DEALER<br />
ONE -STOP<br />
DISTRIBUTOR<br />
RACK JOBBER<br />
PUBLISHER<br />
RECORD COMPANY<br />
DISC JOCKEY<br />
JUKEBOXES<br />
AMUSEMENT GAMES<br />
VENDING MACHINES<br />
OTHER<br />
1 YEAR FIRST CLASS/AIRMAIL $170.00<br />
(Including Canada and Mexico)<br />
FIRST CLASS STEAMER MAIL $155.00<br />
ash Box/July 18, 1981<br />
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