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COVER STORY<br />
Photo: Contributed<br />
We do this in partnership with ISANS at our Spring Dinner. We reach out to our corporate<br />
table purchasers and ask if they’d be willing to give one seat to an ISANS client. This is a<br />
small, yet impactful, way of making connections in the business community. At our most<br />
recent Spring Dinner. We had a record 28 tables host ISANS clients for the evening.”<br />
— Melissa MacDonald, Communications Specialist, Halifax Chamber of Commerce<br />
This sentiment is echoed by Sherry<br />
Redden: “Often times immigrants can’t<br />
get loans, so they have to find a job and<br />
invest their own money to start a business,<br />
which may be three to four years<br />
down the road. They need a place where<br />
they can get employment and language<br />
services in addition to information about<br />
laws and permits. They want a settlement<br />
service that sees them as a whole<br />
person.”<br />
According to Redden, ISANS has<br />
“taken this to heart” and developed a<br />
curriculum that addresses these specific<br />
requirements. Clicking on the “Do Business”<br />
tab of the ISANS website reveals<br />
a slew of valuable resources, including<br />
information on market research, import<br />
and export laws, financial institutions<br />
and sources for community support. In<br />
addition to their comprehensive, 67-page<br />
Connections guide, ISANS also hosts an<br />
ongoing series of free seminars about<br />
such diverse and practical topics as business<br />
plan creation, developing communication<br />
skills, job search strategies, details<br />
on provincial employment standards and<br />
growing awareness of cultural sensitivity.<br />
All of this, according to Redden,<br />
forms a “holistic package” designed<br />
to get people as “settled” as much as<br />
business-savvy. It’s a strategy well in-step<br />
with Ashwin Kutty’s philosophy: “We<br />
need to understand the basics of what<br />
people actually require. We need education<br />
for our children, a roof over our head<br />
and food for our family. And those three<br />
components are served by the Chamber<br />
through their networking opportunities<br />
or they can go to ISANS and develop their<br />
language skills or build a business plan<br />
to position themselves for some level of<br />
success. Not to just go through the immigration<br />
process but to communicate with<br />
people locally.”<br />
HOST TABLE<br />
One unique communication opportunity<br />
is the Host Table program offered<br />
by the Halifax Chamber of Commerce<br />
through their Driving Diversity initiative.<br />
“We do this in partnership with ISANS<br />
at our Spring Dinner,” says Melissa<br />
MacDonald, Communications Specialist<br />
for the Halifax Chamber of Commerce.<br />
“We reach out to our corporate table<br />
purchasers and ask if they’d be willing<br />
to give one seat to an ISANS client.<br />
BUSINESS VOICE 17