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COVER STORY<br />

Photo: Contributed<br />

We do this in partnership with ISANS at our Spring Dinner. We reach out to our corporate<br />

table purchasers and ask if they’d be willing to give one seat to an ISANS client. This is a<br />

small, yet impactful, way of making connections in the business community. At our most<br />

recent Spring Dinner. We had a record 28 tables host ISANS clients for the evening.”<br />

— Melissa MacDonald, Communications Specialist, Halifax Chamber of Commerce<br />

This sentiment is echoed by Sherry<br />

Redden: “Often times immigrants can’t<br />

get loans, so they have to find a job and<br />

invest their own money to start a business,<br />

which may be three to four years<br />

down the road. They need a place where<br />

they can get employment and language<br />

services in addition to information about<br />

laws and permits. They want a settlement<br />

service that sees them as a whole<br />

person.”<br />

According to Redden, ISANS has<br />

“taken this to heart” and developed a<br />

curriculum that addresses these specific<br />

requirements. Clicking on the “Do Business”<br />

tab of the ISANS website reveals<br />

a slew of valuable resources, including<br />

information on market research, import<br />

and export laws, financial institutions<br />

and sources for community support. In<br />

addition to their comprehensive, 67-page<br />

Connections guide, ISANS also hosts an<br />

ongoing series of free seminars about<br />

such diverse and practical topics as business<br />

plan creation, developing communication<br />

skills, job search strategies, details<br />

on provincial employment standards and<br />

growing awareness of cultural sensitivity.<br />

All of this, according to Redden,<br />

forms a “holistic package” designed<br />

to get people as “settled” as much as<br />

business-savvy. It’s a strategy well in-step<br />

with Ashwin Kutty’s philosophy: “We<br />

need to understand the basics of what<br />

people actually require. We need education<br />

for our children, a roof over our head<br />

and food for our family. And those three<br />

components are served by the Chamber<br />

through their networking opportunities<br />

or they can go to ISANS and develop their<br />

language skills or build a business plan<br />

to position themselves for some level of<br />

success. Not to just go through the immigration<br />

process but to communicate with<br />

people locally.”<br />

HOST TABLE<br />

One unique communication opportunity<br />

is the Host Table program offered<br />

by the Halifax Chamber of Commerce<br />

through their Driving Diversity initiative.<br />

“We do this in partnership with ISANS<br />

at our Spring Dinner,” says Melissa<br />

MacDonald, Communications Specialist<br />

for the Halifax Chamber of Commerce.<br />

“We reach out to our corporate table<br />

purchasers and ask if they’d be willing<br />

to give one seat to an ISANS client.<br />

BUSINESS VOICE 17

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