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YOUNG ENTREPRENEURS<br />

Sean and James are deeply committed<br />

to giving back in other ways, too, sponsoring<br />

events and doing whatever they<br />

can for the community. They are currently<br />

looking for more talent for their offices on<br />

the Bedford Highway, and plan to hire coop<br />

students and graduates to work in sales<br />

and project management. “We really want<br />

to sponsor and help younger entrepreneurs,<br />

say 18 to 39. We want to give them<br />

a chance,” explains James.<br />

“The younger generation has a lot of<br />

big innovative products and services, but<br />

sometimes they’re not given a foot in the<br />

door from larger businesses,” adds Sean.<br />

He’d like to see more “bridging the gap”<br />

between newer and more established<br />

businesses. “We do see many good things<br />

happening such as larger corporations<br />

incubating entrepreneurs and corporate<br />

responsibility guidelines ensuring some<br />

supply chains include small businesses.<br />

We need to keep thinking about who’s<br />

going to fill the gaps — who are the next<br />

entrepreneurs? There’s got to be more<br />

hands-on, measurable, tangible investment<br />

in younger entrepreneurs.”<br />

Beaumont & Co. is also focused on<br />

helping other companies export more<br />

effectively, to the United States and<br />

farther afield. Its own export strategy<br />

includes attending more than 50 trade<br />

shows a year, including NACS — the<br />

National Association for Convenience and<br />

Fuel Retailing — in Atlanta, Georgia this<br />

fall. Beaumont & Co. is also a major sponsor<br />

and official custom exhibit and display<br />

provider for the DEFSEC — the Canadian<br />

Defence Security and Aerospace Exhibition<br />

Atlantic show — in September.<br />

An entrepreneurial spirit and wisdom<br />

beyond his years have earned Sean<br />

a spot at the G20 Young Entrepreneurs’<br />

Alliance (YEA) Summit, taking place this<br />

September in Beijing, China, in conjunction<br />

with the G20 Summit in Hangzhou.<br />

The G20 YEA is a global network of<br />

approximately 500,000 young entrepreneurs<br />

and the organizations that support<br />

them. After a rigorous application process,<br />

Sean was selected as one of about<br />

35 delegates from Canada.<br />

The delegation has a full itinerary<br />

of meetings and networking, and a<br />

major focus will be looking at how<br />

entrepreneurship is placed in school<br />

systems. They’ll meet with Prime<br />

Minister Justin Trudeau in Shanghai<br />

and work directly with the Business 20 —<br />

or B20 — a coalition that provides a<br />

platform for the international business<br />

community to participate in global<br />

The biggest thing is<br />

to really think hard<br />

about what value<br />

you’re going to bring to<br />

the marketplace. It’s<br />

not that complicated.<br />

Business is made for<br />

people, products are<br />

made for people,<br />

services are made<br />

for people.”<br />

— Sean Court,<br />

Co-Owner,<br />

Beaumont & Co.<br />

economic governance and international<br />

economic and trade regulation.<br />

Sean’s biggest goal while in China?<br />

Bridging with representatives from as<br />

many G20 nations as possible. “I’m<br />

honoured to be chosen, so I want to do<br />

my best before I go, while I’m there, and<br />

when I come back,” he says. “It’s a great<br />

platform for Atlantic Canadians in particular.<br />

I’ve been reaching out, speaking<br />

to different CEOs, the Chamber, gathering<br />

as much information as I can so I can<br />

represent Halifax and Nova Scotia and<br />

then bring it all back home. It’s exciting<br />

to go, but for me it’s even more exciting to<br />

come back and tell people how valuable<br />

their input was.”<br />

The balance of working hard in<br />

their own business while supporting<br />

the growth and sustainability of other<br />

businesses gives Sean and James a<br />

unique perspective. What’s the one piece<br />

of advice the brothers would give to<br />

new entrepreneurs? “The biggest thing<br />

is to really think hard about what value<br />

you’re going to bring to the marketplace.<br />

It’s not that complicated. Business is<br />

made for people, products are made for<br />

people, services are made for people,”<br />

says Sean.<br />

“Ask yourself: How can I create the<br />

most value possible for my potential clients?”<br />

adds James. “Focus on the value,<br />

and the rest will come to you.”<br />

BUSINESS VOICE 21

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