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DUTCHAM MAGAZINE<br />

rought to you by Dopper:<br />

Dopper presents the city of Rio de<br />

Janeiro with sustainable sculpture<br />

Plastic Madonna<br />

About 5000 PET bottles were removed from Rio’s beaches during the<br />

summer for the making of the statue<br />

São Paulo, June 8th 2016 - Dopper, the Dutch social enterprise, unveils today the 12-meter<br />

sculpture Plastic Madonna, which will be on display until July 20th at the Botafogo beach, in Rio<br />

de Janeiro. The intentio of the manufacturer of sustainable bottles is to draw attention to the<br />

global problem caused by plastic wasted disposed incorrectly and end up in our oceans, which<br />

may even find its way into our food chain. The work of art is an initiative of Dutch artist Peter<br />

Smith, and was developed in Brazil by artist Eric Fuly.<br />

The Plastic Madonna –<br />

which represents a mother<br />

breastfeeding her child – is<br />

made of PET bottles collected<br />

during the beach clean-ups<br />

called #RioSemLixo, also<br />

promoted by Dopper last<br />

summer. The initiative marked<br />

the beginning of an awareness<br />

work that Dopper plans for<br />

Brazil. The company, whose<br />

mission is to carry the message<br />

of<br />

environmental<br />

consciousness, believes in the<br />

importance of reducing the<br />

improper disposal of plastic,<br />

especially PET bottles, because<br />

15

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