Magazine

You are a firm believer of wealth creation – why and how do
you implement it?
I believe very strongly that making money on a sustainable basis is nothing
more than a by-product of creating wealth. We assist anyone willing
and able to open a store. We assist suppliers to successfully showcase
and introduce their amazing products to our market – even the smallest
of suppliers can knock on our door. But quality comes first. Although we
are collectively the biggest suppliers of low carb and sugar free supplies
in South Africa, we are not about “big business” – we are about creating
a footprint that will make the difference.
We have now started exporting overseas and have great expectations
for the UK market. Prof Tim Noakes started a food revolution in South
Africa, long before low carb became widely known overseas. The result is
that our food product list for low carb and sugar free items are from the
largest in the world. Today in our range we have over 200 product items
and growing. We have an advantage moving into overseas markets with
products not currently available there.
Please give us a sneak peek at what the future holds?
Our future approach is to move more into the diabetic and pre-diabetic
market. All research shows that the world is suffering from a diabetes epidemic.
Some research shows that among adults, 50% of people are either
diabetic or pre-diabetic. That is our future long term growth market.
To reflect this new trend we are also redesigning our identity: "Anja's
Food Farmacy". The idea here is that you can eat yourself healthy by
cutting back on the enormous amount of added sugar products in your
diet, as well as other well-known allergens, like gluten. We want to be
your healthy food alternative; food that not only tastes wonderful, but
will heal you from a lot of unnecessary diseases.
Another great move has been to move into ready-to-eat prepared
foods, which we are now investing a lot of capital and development into.
We cater for people who use our pre-mixes and specialty ingredients,
and those with very busy schedules who want to pick up ready-to-eat
healthy meals or baked goods.
What are your 3 favourite business tips for new entrepreneurs?
1. Identify your market and the need of this market – is the need large
enough to justify a business venture?
2. Develop a business model according to the needs of your market;
make sure you’re able to execute this business model. Remember
an idea never belongs to you, unless you can successfully execute it.
3. Believe enough in what you are doing, so not to be swayed by “quick
money” or other enticements. Form your own ideas, after all the vision
is yours. Do not “down” your competition or perceived competition,
success cannot be gotten at the expense of someone else.
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Find more information on
Anja’s Pantry at: www.anjaspantry.co.za