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MONTHLY UPDATE: AUGUST <strong>2016</strong><br />
Marketing News Mark Griggs, v.p. marketing<br />
It’s that time again! We sprinted through July<br />
compiling the new season’s catalogs, supporting<br />
the early introduction summer shows and<br />
prepping the myriad of items we will need for<br />
Garden Party. The staff is operating at full tilt and will be<br />
throughout <strong>August</strong>. Summer Classics and White Label’s<br />
catalogs are sent to the printer and we’re working on<br />
Private Label, Contract and Gabby it the heels of those<br />
production projects.<br />
We have added a new videographer to the staff<br />
and will welcome John Rockett into the fold<br />
in early <strong>August</strong>. His long tenure as a television<br />
news cameraman will give us the speed we need to get<br />
important footage and edit video work quickly into a<br />
finished product. He will be challenged and ready for<br />
Garden Party upon his arrival.<br />
We are adding new personnel in both the public<br />
relations area and graphics. We will be making<br />
important announcements about our newest<br />
Marketing members very soon. Be on the lookout for<br />
these new personnel who will assist us in meeting the<br />
ever growing demands of our successful divisions.<br />
We will be well represented in a multitude of<br />
publications this fall. We have ads, images and<br />
articles placing across the spectrum of industry<br />
magazines, design publications and consumer periodicals<br />
over the next three months. We will be very visible with<br />
all of our brands and divisions!<br />
Press & Announcements<br />
AUGUST PRESS:<br />
• Home Accents Today, July featuring<br />
Gabby Mirror<br />
• Patio & Hearth Products Report -<br />
featuring Halo Collection proceeds to Ovarian Cancer<br />
Research honoring Susan Lambeth<br />
We welcomed Marianne Minogue into<br />
Retail. We have begun to plan out the remainder<br />
of the year for our stores with<br />
Marianne and her staff. Our first order of<br />
business is driving traffic through the important<br />
Labor Day time period. We have introduced a<br />
contest to the mix to help with that task. The<br />
$10,000 Backyard Makeover has been infused<br />
into our messaging. We’ll be taking entries until<br />
Labor Day for the drawing. Our lucky winner<br />
will get a complete backyard makeover from our<br />
capable team of design consultants.<br />
We said goodbye and good luck to our two<br />
outstanding summer interns. Both Camille<br />
Smith and Kate Collier have left us. Camille<br />
has accepted the challenge of teaching in<br />
inner city schools in New York City. We know<br />
she will apply the same talent and capable calm<br />
she showed us here. Kate has returned to school<br />
at Birmingham Southern to finish her senior<br />
year. She will be successful by exhibiting the same<br />
dedication she did for us.<br />
We had a fantastic time working with our<br />
friends from Wholesale at the National<br />
Sales Meeting. We hosted a series of seminars<br />
on our CRM initiatives and presented<br />
our marketing plans for the coming year. The<br />
sales team got an early look at our 2017 product<br />
mix through our new Product Preview catalog<br />
that was distributed at the event. We look forward<br />
to continuing to build the momentum that<br />
was begun at this important meeting!<br />
AUGUST ADS:<br />
• SC: Garden & Gun<br />
• SC: Domino<br />
• SC: Hearth & Home<br />
• G: Milieu Summer<br />
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