UOP E Help : COM 537 Final Exam : Questions and Answers

COM 537 Final Exam 

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COM 537 Week 1 

COM 537 Week 1 Complete: 

DQ 1. Reflect on an experience when you misunderstood a set of directions, a 

procedure, or an assigned task. What element in the transactional communication 

model went wrong? 

DQ 2.Think of a message you recently communicated. How does framing a message 

affect the communication process? 

DQ 3.How can creating an outline improve your written communication? 

DQ 4.What is precision listening? 

Individual Assignment Integrated Diffusion Paper 

Resources: In the Action Plan section at the end of Chapter one in the 

Integrated Business Communication text, there is a discussion that revolves 

around the significance of innovation versus ideas from an article by Michael 

Schrage titled "Innovation Diffusion". The article can be found at the website 

below. 

http://www.technologyreview.com/energy/13987/

Review the article. 

Write a paper of no more than 700 words that discusses the difference between 

ideas and innovation and specifically answers the question; is the "diffusion of 

innovation" or the "spread of ideas" the dynamic driving today's world? Defend 

your answer. 

Provide examples and cite at least one reference that supports your answer. 

Format your paper according to APA guidelines. 

Click the Assignment Files tab to submit your assignment. 

COM 537 Week 1 DQ 1 | COM 537 Week 1 DQ 2 | COM 537 Week 1 DQ 3 | COM 

537 Week 1 DQ 4 | COM 537 Week 1 Integrated Diffusion Paper 



DQ 1.How do culture and the audience members’ listening agenda or motives 

affect how a message is framed? Provide specific examples. 

DQ 2.Select an organization with which you are familiar. If you were a consultant 

for this organization, how would you identify the internal and external 

stakeholders? 

DQ 3.How does Maslow’s hierarchy of needs affect communication? 

DQ 4.How does social media affect business communication? 

Individual Assignment Communication Styles and the Business Communication 

Process Consider a recent interpersonal conversation you had in a business 

setting.

Write a paper of no more than 1,050 words in which you complete the 

following: 

• Discuss the content of the conversation. What was communicated in the 

conversation, and who were the communicators? 

• Which style best describes the method of communication you and the other 

person used throughout the conversation? Explain why you selected those styles. 

• How would the conversation have been different if you had used each of the 

different styles of communication? Explain each style and how the conversation 

would have been affected due to the differences. 

• How did the business setting affect your style of communication? 

• Explain each element of the transactional communication process and then 

describe each element as it relates to your conversation. For example, who was the 

sender? What was the context of your conversation? 

• In what ways did the business setting affect the transactional communication 

process? 

Cite at least two references in your paper. 

Format your paper consistent with APA guidelines. 



537 Week 2 DQ 4 | COM 537 Week 2 Communication Styles and the Business 

Communication Process



DQ 1. Consider a proposal recommending the implementation of a new system 

affecting multiple departments, such as a new accounting software system. What 

might be some of the interests of individual departments such as finance, IT, 

accounting, and the end-users in the project? 

DQ 2.A manufacturing company is faced with a financial and human resources 

dilemma. It is losing market share and can no longer compete by selling its 

products at the same price points as overseas manufacturers. In viewing the best 

long-range goals for the organization, company leaders consider lowering 

employee wages, layoffs and increased automation, or outsourcing all 

manufacturing operations overseas. Company executives have requested a 

proposal from you to solve the problem. What factors must be considered? 

DQ 3.How do consultants work to verbalize messages reflecting the company’s real 

objectives, select the right channel of communication, present themselves so 

stakeholders will listen, anticipate the outcomes of communication, and gather 

feedback? 

DQ 4. Select a small business in your community. Briefly analyze the business’s 

customers or potential customers and develop a single message for the business. 

Individual Assignment Internal and External Stakeholders 

Resource: Best Game Productions: Company Background and Business Scenario 

Analyze the information provided to you in the Best Game Productions: 

Company Background and Business Scenario document 

Write a paper of no more than 1,450 words in which you complete the following: 

• Explain the business scenario faced by Best Game Productions. 

• Identify the organization’s internal and external stakeholders.

• Explain how the business scenario at Best Game Productions affects 

multiple internal and external stakeholders. 

• Identify the needs, motivations, and perceptions of each stakeholder. 





537 Week 3 DQ 4 | COM 537 Week 3 Internal and External Stakeholders 



DQ 1.What are some forms of external persuasive communication seen on a 

regular basis? What makes them persuasive? 

DQ 2. Select a commercial or advertisement with which you are familiar. Why is 

it effective or persuasive? 

DQ 3.How can gather additional research make communication more 

persuasive? 

DQ 4.How might one use research to create noise? 

Learning Team Assignment Communication Plan Initial Proposal Now that you 

have individually analyzed the business scenario at Best Game Productions and 

have identified the internal and external stakeholders and their concerns, your 

task is to work as a consulting team to analyze the culture, values, and ethics for 

the company as well as cultural differences and perspectives for each 

department. To determine the culture, values, and ethics, consider the company

and department information you determined in Week Three. Analyzing the 

culture, values, and ethics of the company will allow your team to better 

determine the necessary communications and appropriate channels for your 

communication plan. 

Resource: Best Game Productions: Environment Descriptions Assume the role of 

a consulting team. 

Discuss your responses to the Week Three individual assignment with your 

Learning Team. 

Analyze the culture, values, and ethics at Best Game Productions. 

Analyze the culture and perspective for each department within Best Game 

Productions. 

Determine the solution that you think is best for the company based on all of the 

information provided to you. Use that solution and your reason for selecting it to 

create your Communication Plan Initial Proposal. 

Note. A significant part of your job is to eventually persuade the CEO and each 

stakeholder that your solution is the best for the company, so you must 

construct your communications accordingly. 

Create an initial proposal of no more than 1,450 words in which you complete 

the following: 

• Detail an initial plan to outline all necessary communications. 

• Discuss the audience for each communication; your analysis of the culture, 

values, and ethics of the company and the culture and perspectives of the 

individual departments; the purpose of each communication; and the basic 

message that you will use in each communication. 

• Select the appropriate channel for each piece of communication. 



Click the Assignment Files tab to submit your assignment

COM 537 Week 4 DQ 1 | COM 537 Week 4 DQ 2 | COM 537 Week 4 

DQ 3 | COM 537 Week 4 DQ 4 | COM 537 Week 4 Communication Plan 

Initial Proposal 



DQ 1.In evaluating your consultant communications, how would you determine 

your own effectiveness after completing your communications? 

DQ 2.How can you gain feedback throughout the consulting process? 

DQ 3.You are creating a survey that you can give to employees to measure the 

effectiveness of your consultant communications. What are five questions that you 

could ask to gain the most useful feedback? 

Individual Assignment Internal and External Persuasive Communication 

Now that you have detailed all necessary communications and have determined 

the best channel for the communications in your plan, you can begin writing these 

communications. In this assignment, you must write a persuasive memo to 

internal stakeholders and a press release to external stakeholders. In these 

communications, describe the scenario at Best Game Productions and explain the 

solution that you think is best for the company based on all of the information 

provided. 

Use that solution and your reason for selecting it throughout the assignment. Be 

sure to consider the perceptions and needs of each stakeholder, and determine the 

most appropriate style of communication when addressing the internal and 

external stakeholders. 

Choose one internal and one external stakeholder in Best Game Productions. 

Write a persuasive memo of no more than 1,000 words to an internal stakeholder 

describing Best Game Productions’ dilemma. Include the benefits and rationale.

Write a press release of no more than 1,000 words describing the same situation 

to an external stakeholder. 

Consider the noise that will detract internal and external stakeholders from fully 

receiving your message, and construct your communications to address or avoid 

that noise for each stakeholder. 

Write a synopsis of no more than 500 words that describes the strategies you 

employed in creating the press release and memo. Be sure to identify how you 

eliminated various types of noise from your communications. 





537 Week 5 Internal and External Persuasive Communication 



DQ 1.What makes a piece of communication persuasive? 

DQ 2.How has the electronic age affected business communication channels? 

DQ 3.What channels did companies use to communicate prior to the electronic 

age? 

DQ 4.Through e-mail, Sally recently reprimanded her employee, Jim, for wearing 

inappropriate workplace attire. Jim was upset that Sally did not talk to him 

personally, but Sally selected written communication over oral communication in 

that situation for several reasons. Why might Sally have chosen to discuss this 

issue with Jim through written communication?

Learning Team Assignment Communication Plan Final Proposal 

Write a persuasive proposal submission of no more than 700 words to the CEO of 

Best Game Productions. Complete the following in your persuasive proposal 

submission: 

• Describe the project in terms the CEO can understand. Consider the 

CEO’s perspective, needs, and style of communication. 

• Use persuasive communication to convince the CEO to take your suggested 

approach to solve Best Game Productions’ dilemma. The 

CEO must perceive the project as something the company needs. 

• Consider the noise that will detract the CEO from fully receiving your message, 

and construct your communication to address or avoid that noise. 

• Create two tools to measure the effectiveness of your consultant 

communications. In designing these tools, consider who the audience of the tools 

will be and how to generate the most honest and objective feedback possible. 

• Discuss how you will use the tools that you created to measure your effectiveness 

in the organization. Who will you ask to complete the tools, and how will you 

present the tools to the audience? What methods will you use to avoid bias in the 

feedback process? How will you use the feedback you receive to evaluate and 

improve your effectiveness as a consultant? 

• Consider why the company is pursuing a solution and why it is pursuing it now. 

• Consider the company’s customers. 

• Communicate the solution that you have selected for Best Game Productions. 

Create a 20-slide Microsoft® PowerPoint® presentation, with speaker notes, for 

the decision makers at Best Game Productions. Address the following in your 

presentation: 

• The project background

• The deliverables (what you are going to do for them) 

• The methodology (how you are going to accomplish it) 

• The outcome (what you will achieve for them) 

• The metrics used for evaluation (how you will measure success) 

Format your paper and presentation consistent with APA guidelines. 



537 Week 6 DQ 4 | COM 537 Week 6 Communication Plan Final Proposal 

COM 537 Final Exam (Latest) 

1. What communication type avoids conflict and focuses on facts and details rather 

than the big picture? They may be perceived by others as unemotional and 

nonchalant. 

Argumentatives 

Sympathetics 

Systematics 

Directs 

2. A criticism of social media is that it 

is only available to the media savvy 

contributes to the decline in writing and language skills 

leads to separation of the haves and have-nots 

leads to information overload 

3. In Korean culture, a business deal is dependent on contractual information as 

well as how the parties perceive each other’s values and ethics. According to 

Edmund Hall, this behavior exhibits the theory of

proxemics 

low-context cultures 

Ethno-centricism 

high-context cultures 

4. Your supervisor sends you an e-mail requesting an article for the employee 

newsletter about company loyalty. You write the article featuring customers who 

are brand loyal. Later, your supervisor criticizes you for not writing about the 

topic that he requested. After a face-to-face meeting, you realize that he wanted 

you to write about employee loyalty. This is an example of what type of noise? 

Unwanted 

External 

Semantic 

Internal 

5. The head of the holiday party committee at your office is trying to set a location 

for the event. The committee chairperson announces three choices for members to 

vote on. When Erin hears that the Boar’s Tavern is one of the choices, her mind is 

made up. After all, the restaurant is only a few blocks from her house. How would 

you describe her listening behavior? 

Active 

Passive 

Agenda-setting 

Obtuse 

6. Your supervisor has the habit of coming into your office and leaning over your 

desk to talk to you. This situation is uncomfortable for you because you cannot 

move away from him. According to Edmund Hall, this behavior exhibits the theory 

of 

high-context cultures 

low-context cultures 

ethnocentricism 

proxemics

7. Which statement is true concerning the role of publics in business 

communication? 

Publics, in general, remain constant despite changes in the environment. 

Internal publics are usually not concerned with the communication style 

used by management. 

External publics are not concerned with an organization’s public 

performance. 

Publics can dispel rumors and build positive brand image. 

8. A break-in at your company has resulted in the theft of various pharmaceutical 

products. The head chemist, slated as the company’s designated spokesperson, is 

scheduled to appear at a media conference. This course of action illustrates one of 

the steps in crisis communication planning. Select the appropriate step: 

Assessing the possible risk to the organization 

Evaluating the effectiveness of your action plan 

Identifying levels of vulnerability in your company 

Implementing the action plan 

9. In the management journal article about persuading customers that your boss 

recommended, you read that your style of hard selling is not effective with young 

professionals. You begin to question if you need to take a sales training seminar. 

This is an example of 

cognitive dissonance 

agenda-setting 

selective attention 

selective exposure 

10. Building strong coalitions among individuals or groups that have separate 

interests is called 

facilitation 

negotiation 

diversification 

mediation

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