SEO interview Questions,Fresher SEO interview Questions

Recommendations

Info

IDMM-Institute for Digital & Mobile Marketing Q. What is Meta Description, Is meta description used for Ranking the page ? Meta description is the two line summary displayed in SERP. Generally the description is 155 chars, but more characters the automatically truncated by Google. The keywords in meta description is used in ranking purpose [Google updated this in Sep 2009 that it do not use meta description for ranking] but proper meta description will improve the Click through rate (CTR) for the page. Meta Description Code: Q.Is Meta keywords tag important for SEO ? No, this tag is not used by any search engines for ranking purpose. We can avoid using this tag in page. Q. Which is more likely to have a positive impact on a page’s search engine rankings and why – 10 links from 1 website or 1 link each from 10 different websites? All other things being equal, there appears to be a very strong correlation between higher rankings and a diversity of linking domains. Hence, earning 10 links from 10 unique sites should provide greater benefit. My opinion is that Google rewards this type of linking because diversity indicates both broad popularity/importance and greater editorial citation vs. a single site (possibly one which has a relationship with the linked site). The larger quantity of linking domains is also a far greater barrier for marketers and businesses to earn vs. the single site’s links. Q. Explain the difference between the following items and how the search engines treat them – 301 response code, 302 response code, canonical URL tag and meta refresh. A 301 redirect tells browsers and search engines that a page has been permanently redirected to a new URL. A 302 redirect indicates a temporary redirection that will change again or revert back in the future. Search engines such as Google and Bing interpret a 301 redirect by passing the link equity and ranking metrics from the 301′d URL to the target page. 302 redirects do not always receive this treatment (though exceptions exist) and may show in the search results with the original URL/snippet even after the 302 redirect is in place. The Canonical URL tag is a < link rel> item in the header of a document that serves as a suggestion to search engines, indicating the “original” or “canonical” version of that page’s content. It is intended to tell engines which URL is suitable for indexing when multiple pages contain the same or very similar content. The meta refresh is a directive in the header of a document indicating that, after a certain quantity of time is passed, the browser should redirect to a new location (or reload the page). Search engines appear to treat most short meta refreshes (a few seconds in length) as permanent redirects, passing the link equity and ranking metrics to the target page (they also claim to do this 100% of the time for meta refreshes marked with “0″ seconds of delay). Longer meta refreshes may be indexed as normal. Visit idmm.emobitise.com to register or call 9885591135 to know more
IDMM-Institute for Digital & Mobile Marketing Q. Name at least 3 elements critical to ranking well in Google Local/Maps/Places search. Any of the following would be reasonable answers – registration/verification with Google Local/Places; listing presence & consistency in Google Places sources; ratings and reviews from Google Places users; proximity to centroid and match on local phone number/address; listing prominence in Google Places sources (e.g. Yelp, Citysearch, Urbanspoon, Dexknows, etc.), listings/references from sources that feature in “more about this place” (typically from local coverage websites); business listing title/name/domain name. Q. What are some ways to positively influence the ratio of pages a search engine will crawl and index on a website? There are a large number of potential ways to answer this question, so experienced SEOs will have to use their judgement about the answers given by others, but here are a few of the most obvious/sensible ones: A) Reduce the quantity of low quality, low value and/or low unique-content pages. B) Add and verify an XML Sitemap to send URL information to the engines. C) Produce RSS feeds of pages/sections that frequently update with new content and use ping services to alert engines of changes/additions. D) Reduce the click-depth required to reach pages on the site. E) Eliminate confusing navigation and architecture such as high quantities of pagination, large numbers of faceted navigation or multiple versions of categorization/organization hierarchies. F) Reduce or eliminate duplicate content (or leverage solutions such as rel=canonical tags). G) Earn more links (or tweets possibly) to pages that are being passed over for crawling/indexing. Q. What is SMO? SOCIAL MEDIA MARKETING-QUESTIONS WITH ANSWERS A. SMO stands for Social Media optimisation and also the processes of accelerating brands, product or events awareness exploitation totally different social media networks, platforms or communities like Facebook, Google+ Twitter, LinkedIn, YouTube etc. Q. How Social Media Affects SEO? A: Now, social media has become the second most significant factors to boost website’s ranking, traffic and its visibility. In SEO, social media use to think about as referral supply of traffics that increase social engagement among target users or audiences for a specific brands or its product or services. Social media sites are useful in building trust with nice ORM (Online name Management) that pulls search engine eyes principally. Q. How do you use social media as a tool for customer service? A. Social media is a great tool for customer service since you can converse with customers directly, use analytics to see how they’re responding to content, and find influencers to chat with and bring over to your network. Some of these influencers might even be customers. Most social media employers stress the power conversation so have examples of how you’ve reached out to customers. Social media is also a good indicator of overall company vitality and analytics. Q. What are your favourite social media blogs? Visit idmm.emobitise.com to register or call 9885591135 to know more
Page 1 and 2: IDMM-Institute for Digital & Mobile
Page 9: IDMM-Institute for Digital & Mobile

SEO interview Questions,Fresher SEO interview Questions

Create successful ePaper yourself

Delete template?

Save as template?