SEO interview Questions,Fresher SEO interview Questions
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Web Vidhya is a one stop destination for trainings on vertical range of web services and technologies. We provide unparalleled Training services by using modern technologies to provide expert knowledge to the students throughout the world. Our data scientists will consistently update their knowledge to customize the course curriculum for providing top class training services to our clients.
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IDMM-Institute for Digital & Mobile Marketing<br />
Q. What is the best way to maximize the frequency of crawling of your website by search engines?<br />
Frequently adding new, original and quality content on the website.<br />
Q. What is the difference between Indexing and Crawling?<br />
1) When the Search Engines come to your website and read the data or find the data, this process is<br />
called crawling.<br />
2) Whenever Search Engines come to your website, whichever page they crawl, they take a copy of<br />
that page with them and save it on their server. This process is done by the search engine is called<br />
Indexing<br />
Q. What is Pagination in <strong>SEO</strong>?<br />
Pagination is the practice of dividing a piece of content into different pages while at the same time<br />
allowing Google to better understand the important pages to be indexed. Read the Google’s advice<br />
on using the pagination.<br />
Q. What are top <strong>SEO</strong> ranking factors?<br />
Quality of content on the webpage, quality and quantity of backlinks to the webpage, anchor text<br />
used in the backlinks, domain authority, social sharing metrics and some other traffic metrics like<br />
page CTR, bounce rate and average time on the webpage.<br />
Q. Google’s Quality Score and what role does it play in ranking?<br />
Ad Rank = CPC bid X Quality Score.<br />
Quality Score for Google and the search network is a dynamic metric assigned to each of your<br />
keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to<br />
your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its costper-clicks<br />
(CPCs) and the better its ad position.<br />
Q. How to achieve good CTR in PPC?<br />
Here are few things that need to be kept in mind for CTR<br />
■Target your ads to right audience<br />
■Select correct keyword matching<br />
■See that you target your ads by location and language<br />
■Create different Ad Groups for different search phrases/keywords<br />
■Calculate how much you can afford for the day<br />
■test your ads on daily basis, change if you don`t get any response from users<br />
■Give google users a good reason to click your ad<br />
Q. What is pay per click? Which internet marketing model does it follow?<br />
‘Pay per click’ , also known as ‘cost per click’ is a form of internet advertising which is used for<br />
directing traffic to websites. In this advertisers pay the site owners or publishers for the ads being<br />
viewed or click. Pay per click introduces a simple strategy of marketing in which an advertiser pays<br />
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