MKT 571 Final Exam: MKT 571 Final Exam Answers at UOP E Tutors

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a product's shape a slogan a patent the tangibility of a product 11) Which of the following best describes BR Chicken's value proposition? We sell chicken at most major malls. We sell tender golden chicken at a moderate price. We undertake home delivery services. We target quality-conscious consumers of chicken. 12) A ________ is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities, with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. Market-based scorecard analysis Marketing audit Test market Marketing plan 13) During which of the following stages in new product development decision-making do managers analyze if they can find a good idea consumers say they would try? business analysis concept development and testing idea screening idea generation
14) When the Modern Museum of Art separated its consumers by whether they were culture-oriented or outdoor-oriented for its new exhibit on art that used natural materials, they were using ________ segmentation. personality behavioral occasions Psychographic lifestyle social class 15) Which of the following is the strongest differentiator for brick-andmortar stores who want to emphasize their superiority over online retailers? pricing product range the shopping experience product quality 16) In an attempt to improve their product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________. attribute listing morphological analysis lateral analysis mind mapping 17) Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then examined whether different characteristics were associated with each consumer-response segment. Josh was defining segments using ________ considerations. behavioral demographic
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MKT 571 Final Exam: MKT 571 Final Exam Answers at UOP E Tutors

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