MKT 571 Final Exam: MKT 571 Final Exam Answers at UOP E Tutors

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descriptive psychographic 18) Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe he has access to far more information on computer technology than the average consumer. The neighbors are also aware that Joe has the required knowledge and background for understanding the technical properties of the products. Within this context, Joe can be called a(n) ________. transactional leader gate keeper role model opinion leader 19) When a firm aims to underprice competitors and win market share, it is using a(n) ________ strategy that requires relatively fewer marketing skills as compared to other strategies. overall cost leadership product differentiation focus domestic customer relationship 20) ________ analysis looks at specific products, territories, and so forth that failed to produce expected sales. Expense-to-sales Sales variance Microsales Full costing
21) Sapphire Toys actually sells more than toys. It also sells branded clothing, music CDs, and books for children. This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________. enhancing the growth potential of each customer through cross-selling making low-profit customers more profitable increasing the longevity of the customer relationship reducing the rate of customer defection 22) Volkswagen concentrates on the small-car market and Porsche on the sports car market. These would be examples of what is called ________. single-segment concentration market specialization product specialization selective specialization 23) Companies provide rewards to customers who buy often and in substantial amounts. These reward schemes are referred to as ________ programs. satisfaction benefit frequency profitability 24) Which of the following questions is answered during the business analysis of ideas? Can we find a cost-effective, affordable marketing strategy? Can this product meet sales expectations? Will this product meet our profit goals? Have we got a technically and commercially sound product?
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