MKT 571 Final Exam: MKT 571 Final Exam Answers at UOP E Tutors

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25) You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews. Which of the following categories of marketing research firms should you use? specialty-line marketing research firms custom marketing research firms global research management firms syndicated-service research firms 26) Market-penetration, product-development, and marketdevelopment strategies would all be examples of ________ strategies. conglomerate horizontal concentric growth intensive growth 27) ________ gives products the appearance of being more environmentally friendly without living up to that promise. Greenwashing Astroturfing Viral marketing Ambush marketing 28) When a company introduces a product at a high price and then gradually drops the price over time, it is pursuing a ________ strategy. switching cost market-skimming pricing market-penetration pricing value-pricing
29) It has been observed that most new products have shorter product life cycles. What is the reason for this? New products do not get adequate management support. Most new products are not backed by a marketable idea. Social and governmental constraints lead to this failure. Rivals quickly copy products that are successful. 30) A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________. product class product variant product line product type Read More ……….. MKT 571 Week 6 Final Exam | MKT 571 Week 1 Quiz | MKT 571 Week 2 Quiz | MKT 571 Week 3 Quiz | MKT 571 Week 4 Quiz | MKT 571 Week 5 Quiz | MKT 571 Week 6 Quiz
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MKT 571 Final Exam: MKT 571 Final Exam Answers at UOP E Tutors

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